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the art of

STORYTELLINGhow to captivate your audience

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INTRODUCTIONStorytelling

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AgendaIm

port

ance1

Pers

pect

ive

2

En

ab

lem

ent

3

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IMPORTANCE OF STORYTELLING

Section 1

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Foundation

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Captivation

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2013 Most Viral Super Bowl Ad

WINNER

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2013 Most Viral Super Bowl Ad

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Story with Benefits

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Understanding

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PERSPECTIVESection 2

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Elements of a Story

CharactersSettingPlot ConflictResolution

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Creating a story together

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Perspective

WHAT

HOW

WHY

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Audience

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Relevance

Your Story

Audience’s Beliefs

and Experienc

e

Sweet Spot

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ENABLE YOUR CUSTOMERSSection 3

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Past: Customers as Consumers

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Now: Customers as Contributors

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Hero

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Hero’s Mentor

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2+2 Theory

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Enable your customers

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Enable your customers

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Highlight Customers

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Create Opportunity

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Storytelling ConclusionImportance of Storytelling People are more engaged with your stories. It creates a stronger impression.

Co-Create TogetherStoryteller and Audience create story together

Start with WhyEmpower your customers

Enable your Customer Provide customers different channels to share their story of your brand.

2+2Don’t tell the customer what to think. Let them find the answer for themselves.

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THANK YOU!

Andy Walden775.883.6000andy.walden@noblestudios.com