Post on 20-Jun-2015
Chapter 9
Graphic Design
Graphic Design
• Graphic design refers to the process of working with words and pictures to enhance visual communication– Includes: books, magazines, brochures,
packages, posters, etc.
• Graphic Design uses a symbols, colors, type, and illustrations to communicate ideas
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Cassandre (Adolpe Jean-Marie Noreau) l'Atlantique. 1932.39-1/2" × 24-1/2".
Corporate Logos
• Logo-identifying mark, or trademark, based on letter forms and pictorial elements
• Logos often change over time to keep up with culture
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James Modarelli, Logo designer. NASA Letterhead. 1959.
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Designers Danne & Blackburn, New York. NASA Letterhead. 1974.
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James Modarelli, Logo designer. NASA Letterhead. 1992.
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Michael Bierut. Saks Fifth Avenue Logo. 2007.
Typography
• Typography- the art and technique of composing printed material from letterforms
• Typeface=font• Typeface used to be determined by the
typewriter or had to be hand drawn. These days, anyone with a computer can use many different typefaces
Sarif vs. Sans Serif
Serifs are the short lines with pointed ends at an angle from the main stroke
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Tobias Frere-Jones. Three Typefaces: Nobel™, Armada™, Garage Gothic™. 1992–1994.
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Heidi Cody. American Alphabet. 2000.each box: 28" × 28" × 7".
Posters and Other Graphics
• Poster-visual announcement that provides information through the integrated design of typographic and pictorial imagery
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Chaz Maviyane-Davies. Article 15: Everyone Has the Right to Nationality and to Change It. 1996.
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Vinny Sainato and Spot Co. Avenue Q: The Musical. Advertising Campaign. 2006.
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Jamie Reid. God Save the Queen. 1977.
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Chip Kidd. Cover for Dry: A Memoir. 2003.
Interactive Design
• More and more media is calling for interactive design
• Layouts need to be attractive and accessible
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Potion Design. Interactive Table. 2008.
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Sugar Labs. Sugar Interface. 2007.
Motion Graphics
• Motion graphics-designer uses visual effects, live action, and animation to create a 2d project that moves
• This type of design began with movie credits
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Saul Bass. Title Sequence for Psycho. 1960.
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Kyle Cooper. Title Sequence for Se7en. 1995.
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Stardust Studios. Hugo Boss Commercial. 2006.
Product Design
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Sony Corporation. TR-610 Transistor Radio. 1957.
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Frogdesign/Harmut Esslinger. Apple Macintosh. 1984.
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Lunar Design. Oral-B Cross-Action Toothbrush. 1999.
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Quietrevolution Ltd. QR5 Wind Turbine. 2009.Height of unit: 16'5".