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15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Open Innovation: New Opportunities, New Challenges

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Is the oil and gas industry “arrogant”? Or is it ready to open up?

Faster pace, shrinking window of opportunity, less time for cash cows

Open innovation and biz model innovation is key for becoming competitively unpredictable!

We need a more holistic approach to innovation!

“…a philosophy or a mindset that they should embrace within their organization.

This mindset should enable their organization to work with external input to the innovation

process just as naturally as it does with internal input.

The key benefits are diversity and speed.”

NineSigma Alliances /joint ventures

Campaigns(Comm / Public)

EntrepreneurDay

Consortia

MyStarbucksIdea.com

Campaigns(Comm / Public)

SupplierSummit

Employees SuppliersManagers Academics / institutions

Executives VCsAlumni Startups

Business unit / function

Users / consumers

Government

Competitors InventorsEducate internally and externally – It’s not fun being the only guy on the playground!

FMCG PHARMATELEFONICA

Cycle time, money, IPR and conservatism

NATURA

OIL/GAS

SEMICONDUCTOR

…with regional hubs in Silicon Valley, Sao Paulo, Spain and Israel. Its mission is to seize the opportunities within the digital world and

deliver new growth for Telefónica.

110 sites identified, 50% unknown, 80% produced

Australian groups developed 3-D map of the mine

Goldcorp shared all their data in March 2000

1,000+ people joined; many from outside industry

Go beyond the obvious areas!

Participation is the new brand

We have no choice!

Current pilot projects:• "People are much more likely to act their way into a new way of

thinking, than think their way into a new way of acting."• Richard Pascale

• Therefore we run pilot projects• - in our production area (solving hard, “unsolvable” problems)• - on improving the core LEGO experience through crowdsourcing• - on how to improve core HR processes• - on an Open Innovation platform

The real work happens behind the scenes!

CEO talks about open/business model innovation

Does Shell lead open innovation in your industry?

Shell Gamechanger: Open for external ideas

Inditex / H&M: Value chain innovation on steroids

Microsoft Kinect: New technology, new markets

Better Place: Establishing new ecosystem

Premium Ingredients: Mini-factories and communities

AppleP&GGE

NaturaGrundfos

Rolls-Royce

Most corporate innovation teams play catch-up!

Where is the vision and drive?

They lack communication skills and efforts!

They do not innovate on the innovation process!

They do not develop their mindset and toolbox!

They do not educate up, down and across!

Companies must embrace experimentation – and the failures that come along with it!

Small failures are accepted, but not big ones: 47 %

Failure is not accepted here: 7 %

More than half of the companies do not recognize failure as an inherent part of an

innovation culture!

“Two types of failure:

- honorable failure is where an honest attempt at something new or different has been tried

unsuccessfully and

- incompetent failure where people fail for lack of effort or competence in standard operations.”

Credit: Paul Sloane

Don’t make your platform too complicated!

There are no quick fixes because the top executives that got us into this mess are not

ready to lead us out of it!

Too much focus on products, technology

Silo rather than collaborative approaches

Poorly defined innovation strategy (if any)

Lack of resources in budget, people, infrastrucure

Unrealistic expectations on time, resources

Stage 1: Shock and Surprise

Stage 4: Depression

Stage 6: Insights and Change

Stage 5: Acceptance

Stage 3: Anger and Blame

Stage 2: Denial

Credit: Steve Blank

Six stages of failure and redemption

Get to insights to change behavior…

…commit to challenge / do different next time

Don’t skip acceptance of your role

Don’t get stuck in 2, 3 or 4 – move forward

Credit: Steve Blank

Upgrade your innovation mindset and toolbox!

Identify external input / value pools that fits your situation

Start innovating on how you innovate (experimentation, small bets, quick wins)

Work the internal and external stakeholders!

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

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