Transcript of Arif Fazel School of Molecular and Cellular Biology Academic Advisor IlliAAC Conference 2012...
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- Arif Fazel School of Molecular and Cellular Biology Academic
Advisor IlliAAC Conference 2012 December 14, 2012 Tweet Us, Like
Us, Watch US! MCB Goes Viral
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- Social Media Refers to the interaction of people in which they
create, share, exchange and comment contents among themselves in
virtual communities and networks. Popular means by which we get our
news these days.
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- Changing With The Times The generation that is coming through
our campus now and in the future are all tech savvy. Many of them
grew up with computers and the internet and have been exposed to
them at home and as early as elementary school. The way in which we
get our news these days has changed.
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- For the most part we are getting our news from Facebook
timelines, twitter feeds, e-newsletters. These days everyone is on
the go and no one has time to sit and read. Today everyone is fine
with just knowing the headlines. Changing With The Times I just
wanted you all to know that Im leaving Facebook. This ride has been
a blast and Ive made a ton of friends who I really do consider
friends in the truest sense. Your humor and wit is amazing. Ill
miss all of you, but Ive decided I need to spend more time with my
family. So.see you after breakfast.
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- Increase in Social Media Social media was a way to stay
connected and get reconnected with old and new acquaintances. Then
as different forms of social media began popping up the reason for
its use has evolved. Now we get our news and updates in various
forms and at the same time.
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- Social Media in Advising Many programs here at Illinois and all
across the country are using Social Media in their advising
programs. The use of Facebook, Twitter, Newsletters and blogging
have become the most popular. At the same time formal websites are
still maintained and updated.
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- Idea with using these methods is to not replace the
face-to-face time we spend with students. But to enhance that
experience. Social Media should be used as a tool that supplements
what we do. Social Media in Advising
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- Steps for implementing Social Media usage in your program.
Goal: What is your intended outcome? Develop a clear and unified
message/process Who is your audience? What type of information are
you trying to send out? Explore and define what type of media is
appropriate Video, images, audio, email, etc. PUBLISH! Have fun
with it. Social Media in Advising
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- Dont be boring, use long messages, redundant Keep it simple, to
the point and most of all entertaining. Social Media in
Advising
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- What are we doing in MCB? FOLLOW @MCBAdvising! LIKE US MCB
Advising Program STAY UP TO DATE
http://publish.illinois.edu/mcbadvising / NEWSLETTER
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- and MCB POSTIVES Most students use Facebook Great way to reach
students, colleagues and friends. You dont have to friend people in
order to get messages out to others. Develop a sense of community.
NEGATIVES Run the risk of spamming Need to be aware of when you
post and how often. Getting too personally involved
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- Facebook Stats 181 Likes
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- Facebook Stats Posts: Size of the bubbles represent the number
of posts published each day by our page. Weekly Total Reach: number
of unique people who have seen any content associated with your
page.
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- Facebook Stats Reach: How many people saw our posts on our
page. Viral: People who saw our information because it was shared
by a member of our page.
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- Follow @MCBAdvising Short and to the point Messages can be no
longer than 140 characters Easily include images or link to sites
for further details. Can link Twitter to other social media outlets
Whatever you do on Twitter will automatically be done on Facebook
for example. Can post more frequently Start a trending topic using
#s
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- Who @MCBAdvising Follows
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- Tweet From Anywhere, Anytime Just like with Facebook, Twitter
is widely used by people on the go. Many types of mobile
applications for Tablets and smartphones. Presenting at the 2012
#IlliAAC Conference! #IlliniAdv
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- Twitter Stats 56 Followers, 11 Following, 281 tweets Ways to
increase stats: -Using key #s -Following, mentioning, and
re-tweeting those with large followers.
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- MCB Advising Blogging: is a discussion or informational site
published on the World Wide Web and consisting of discrete entries
("posts") typically displayed in reverse chronological order. As
blogging as increased many user friendly not overly technical
webtools available No need to know HTML or FTP coding Simply type,
add media, and publish
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- Idea for a blog was initiated with registration issues. Blogs
allow you to post frequently and keep things in chronological
order. One can follow/subscribe to get updates Started with
Webtools but have moved to WordPress. MCB Advising
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- Blog Content is regularly updated. Not formal. Interactive.
Informative and educational. Interactivity about industry/customer
issues. Some people have a blog. Website Content is static.
Formal/professional. Interactivity does not exist. There is only
one-way communication. Transactional. Communication about products
and/or services. Almost everyone has a website.
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- U. of Illinois has a program now that allows you to create
WordPress blogs for yourself or program.
https://publish.illinois.edu/mcbadvising/ Can also track stats like
with other social media using Google Analytics. MCB Advising
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- Final Thoughts Times are changing and we need to change with
them. DONT try and do everything or too much!
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- Final Thoughts Pick the right type of social media that: -You
know and can manage -That your target audience frequents Remember
that this is a tool and not a replacement for what we do.
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- Keep In Touch Email: afazel@illinois.eduafazel@illinois.edu
Twitter: @MCBArif_Illini, @ILLIAAC, @MCBAdvising Facebook: Arif
Fazel or MCB Advising Program Blogs Personal:
www.faze915.wordpress.comwww.faze915.wordpress.com MCB:
https://publish.illinois.edu/mcbadvising/https://publish.illinois.edu/mcbadvising/
YouTube: Arif After Hours.
www.Youtube.com/af07ewww.Youtube.com/af07e