Define and Achieve

Your Business Goals

With Mobile Devices

Arek Dreyer

arek@arekdreyer.com

Hello!

• From Chicago

• Consultant

• Author and Speaker

• Apple Certified Trainer since 2001

Our Goal:

Help You Succeed

• 30 minutes

• Why Use Mobile Devices and Apps

• Challenges

• Strategies

Why Mobile

• Solve problems

• Make business resources available

Why Mobile:

Solve Problems

• Internal workflow problems

• Selling to customers

• Servicing customers

Why Mobile:

Access Resources

• Give users access to business

resources

• Anytime

• Anywhere

Novelty Warning

• Novelty is not enough

• Solve real problems

Recap: Why Mobile

• Solve real problems

• Make business resources available

• Next up:

• Challenges

• Strategies

Challenges

• Mobile-specific Issues

• Security

• Cost

• Politics

• Network connectivity

• Battery life

• Security

• Bring your own device programs

• Commingling of personal, business

data

• Ownership and revocation

Mobile Challenges

Security Challenges

• Data at rest

• Data in transit

Cost Challenges

• Acquire

• Deploy

• Develop custom apps

• Train

• Maintain and support

• Carrier Costs

€ $

¥

Political Challenges

• Top-level support

• Departmental resistance

Recap part 2: Challenges

• Mobile-specific Issues

• Security

• Cost

• Politics

• Let us help you overcome challenges

Strategies to

Meet Your Goals

• Define your goals

• Plan to overcome the challenges

• Use Apple's iOS platform

Define Your Goals

• What problems are you solving?

• Who are you serving?

• What resources are you making

availabe?

• What does success look like?

Plan for Challenges

• Mobile-specific Issues

• Security

• Cost

• Politics

Use Apple iOS

Platform

• Powerful

• Secure

• Visionary

Apple iOS: Powerful

• 100 Million iPhones sold

• 15 Million iPads sold April-December

2010

• 350K apps for iOS

• 60K apps tuned for iPad

• 200 million Apple IDs with credit card

info

Apple iOS: Secure

• App signing

• Data encrypted on device

• Lock device

• VPN and SSL

• Enforce Policy

• Remote wipe

Marc Banioff

Chairman & CEO

Salesforce.com

The power of the iPad is:

it becomes a window

into everything that's important to me

in running my business.

Apple: Visionary

I've got

our corporate communication on

here.

I have

our data management system on

here.

Our

customer relationship management

system is on here.

It's given us a vision

of what is possible

of where our industry can go.

How we can be more productive.

How we can be more successful.

This device

is how we are going to run the future

of the enterprise.

Marc Banioff

Chairman & CEO

Salesforce.com

Recap part 3:

Strategies

• Define your goals

• Plan to overcome the challenges

• Use Apple's platform

• Secure, Powerful, Visionary

Summary

• Define goals

• Identify problems to solve with mobile

• Define strategies

• Execute and succeed with our help