Intrapreneurship – are you ready?Neil FogartyBusiness writer & speaker

A definition

“intrapreneurship is an organizational investment into developing a structured approach to using

improvement, innovation and invention to achieve something new and inspirational whether this is

for social or financial returns or both”

Cultural & attitudinal

Structured Approach

Organizational Investment

Social or financial returns

Encourages inspiration

Takes different routes

What’s in it for me?

LeadersFocus on longer-term strategiesHave many stakeholders (and, possibly, shareholders) and you have to communicate quite a seismic shift in business activityIntrapreneurship drives new income, creates a natural efficiency / efficacy, encourages innovation – all within an organization built on strong team spirit

What’s in it for me?

ManagersFocus on teams achieving set objectives in a compliant mannerPossibly see intrapreneurship as dismantling their current environment / domain / kingdomIn many cases, managers see intrapreneurship as a chance to stretch their mental muscle and to reinvigorate their careerConsider this: if you have been in a middle management role in the same organization for ten years, do you honestly see that opportunity for directorship / partnership?Intrapreneurship is an opportunity for managers to re-engineer themselves and remind the powers-that-be that they are inspirational, motivated and valuable.

What’s in it for me?

TeamsFocus on accomplishment of tasksHave orders / instructions ‘passed down’ to themHave to fight for their ideas to be heardTend to see intrapreneurship as an opportunity to forge new career paths, new learning & development, self-determination in what they do, a reduction in (perceived) onerous bureaucracyCan have a natural inclination to be downbeat and pessimistic – “can’t be done”, “tried it before and it failed”, “I can’t see people wanting / liking it”

Spark survey – rise of the intrapreneurs

We have a st

rong in

trapreneur c

ulture

We se

e our employees e

ngaged

We have a fo

cal p

oint for in

novation

We have a co

mmitment to

intra

preneurship

01020304050

2012 2013 2014

Percentage of respondents

1,720 responses 2,283 responses 2,679 responses

Spark Intrapreneur Ecosystem

SIEMHolistic view of ecosystem

Helps to map current ecosystem and identify the gaps

Gives structure to an enterprise-wide initiative

Provides the environment that supports & guides the intrapreneur on their journey

The Intrapreneur Pathway

PathwaySupported by the ecosystem

Has key stakeholders with authority & influence

Works to corporate timetables (can be delivered in as little as 14 weeks)

Aligns to corporate objectives

Remotivates, refocuses, reinvigorates your key asset: your people Pathway graphic courtesy of

Olivier Leclerc, Alcatel-Lucent

Next Steps

www.sparkglobalbusiness.com

Determine vision for your ecosystemMap out current ecosystemProfile (current and required) stakeholdersFill the gapsDetermine a dedicated budgetKick off Phase II