Are you feeling lucky?

How to monetize “Free Casual Gambling”

The Introduction

The results speaks for themselves

1.Avg. increase in retention per year:

2.Avg. increase in members per year:

3.Avg. increase in paying members per year:

4.Avg. increase in CAGR per year:

5.Avg. Revenue Per Paying User:

6.Avg. Revenue Per User:

10%12%

7%2.2%

11.34€39€

2.200.000 users

DK, NO, SE, FI, UK, FR, IR

<20 employees

Denmark / Ukraine

Established in 1999

The Introduction

F2P / Gambling

Revenue Stream

The Introduction

Subscription

WOM, PR, TV, Radio

(Brand Value)

Social Media

MobileDesktop

Affiliates

DisplayE-mail Social Mobile

The Introduction

Chance vs. Skill

Payouts / Deposits

Gambling license / Legal Opinions

Your brand could make or break you!

The Business Model

The markets

Niche product

Everybody wins!

75% of worldwide gambling will

consist of F2P models in 2017“

The Business Model

Traditional Freemium Model

+ Payouts in Casual Gaming

+ Gamification in Gambling

N+1 Theory (a product + new)

The Payouts

Increasing retention rates

More value, better product

1999:

2009:

2010:

2013

2016:

0%

20%

22%

44%

39%

The Monetization

€1 €5 €20 €100€1 €5 (€10) (€15) €20 (€39) €100

The freemium model

A few whales

Adding ‘recurring’+ Variable pricing

The Players

Increased user LTV from

2006 - 2015 : 113,4%

Increased total active users from

2006 - 2015 : 191,1%

260%

629%

The Players

Effect (Present)

Lottery → Quiz → Piggy (!)

Skill based games did the trick

The Last Remark

PAYOUTS (Gambling)

+ ADVERTISEMENT

EXCITING GAMES (Casual Gaming)

+ SUBSCRIPTION

How to monetize

“Free Casual Gambling”

Source: Newzoo.com

Thank you

/kimslothbengtsen

@kimbengtsen

kim@lotto24biz.com