Are bricks and mortar stores closing because of you.

Post on 17-Nov-2014

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The big talk today is that bricks and mortar stores are closing because of the rapid growth in online stores. Is it real.

Transcript of Are bricks and mortar stores closing because of you.

CLOSEDONLINE SHOPPING HAS TAKEN OVER

IS IT TRUE ?

Has online shopping really taken over?

Have you noticed a surge in sales for your online store?

WHAT WE KNOW.

12%

Growth in users in the past yearfor online sales

50.3%Of Australians have

shopped online this year

$23.22 BillionWas spent online by Australians

Roy Morgan Research State of the Nation Report, June 2013

AND WE KNOW THIS

The average weekly online expenditure was $285 per Australian

BUT HOW MUCH OF THAT IS COMING TO YOUR ONLINE STORE ?

SO CAN YOU GET A BIGGER SHARE OF THE ONLINE SPEND BY AUSTRALIANS ?

Well let’s open up the rule book for retail selling

RULE 101 : Location Location Location

A BRICKS AND MORTAR STORE OR AN ONLINE STORE IS ALL ABOUT LOCATION

Google knows this, that is why they make you fight it out with your competition spending thousand of dollars to get your online business on page one.

Google advertising revenue 2012| $49,686,000,000

http://investor.google.com/financial/tables.html

THEY SAY THE BEST PLACE TO BURY A DEAD BODY TODAY IS ON PAGE 3 OF GOOGLE

Because nobody goes there.Google result Impressions Percentage

94%FirstPageResults 6%

SecondPageResults0.27%

ThirdPageResults

http://www.gravitateonline.com/google-search/2nd-place-1st-place-loser-seriously

2628 ONLINE FASHION STORES IN AUSTRALIA

And they all want one of the 17 FREE spaces on page one of Google

That means that 2611 is missing out.

SO DOES THE BRICKS AND MORTAR BUSINESSES HAVE THE SAME ISSUES?

YES THEY DO

SHOPPING CENTRESShopping centres are to the bricks and mortar stores what Google is to the online stores.

WESTFIELDS HAVE MARKET SHARE

Westfields have built major shopping centres across Australia

They then add the large brands into their centres to bring in the buying public.

WHAT HOPE DOES A STREET SIDE VENDOR HAVE ?

The corner store today is dying, having a shop on the open street is like having an online store sitting on page 3, 4 or more on Google.

It is just to hard

SO IS THERE A WAY TO HAVE THE BEST OF BOTH WORLDS

Can we mix the good features of Google with the good features of Westfields

YES YOU CAN AND YES WE HAVE

We have blended Google and Westfields and come up with . . .

OGGLERS MALL IS A SHOPPING CENTRE ONLINE

One place, one location and one heck of a solution

Everything bad is gone and only the good has been kept

WE DESIGNED AN ONLINE SHOPPING CENTRE WHERE THE 50.3% OF AUSTRALIANS CAN NOW COME AND SHOP IN A MANOR THAT HAS ALL THE BENEFITS OF A BRICKS AND MORTAR SHOPPING CENTRE.

THE RULES FOR THE MALL…No typing ever No pop

up advertsEvery business is on page 1

Only Australian stores

Find anything in 2 clicks

easyeasy easy to use

touch

screencompatible Over 1000 stores before launch

OVER 1000 ONLINE STORES AT LAUNCH

Now buyers can shop and shop some more at Ogglers Mall

OPEN YOUR DOORS IN OGGLERS MALLMore and more businesses are opening stores online, it is only going to get harder to be noticed.You have done all of the hard work in getting your store online and filling it with stock. Now lets sell that stock.

OPEN YOUR DOORS TO THE BUYERS WALKING AROUND OGGLERS MALL. LET THEM WALK OUT OF MYERS, TARGET, DAVID JONES AND STRAIGHT INTO YOUR STORE.