Post on 26-Dec-2015
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Promotion of tourism to Kazakhstan in Europe
Ardjan Langedijk Managing director of Kazachstan Reizen
The Netherlands
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Current SituationKazakhstan is a relatively new country
Most Europeans know little about Kazakhstan
Few Europeans see Kazakhstan as a touristic destination
Very few European tourists in Kazakhstan
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Who are currently visiting Kazakhstan?
Friends & family of expats
Pioneers: - Middle-aged couples who have travelled all
around the world and travel individually- Young adventurers, often on a budget
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Is there potential for growth? YES! Growing awareness of Kazakhstan in the world
Growing awareness of tourism potential of Kazakhstan
More competition in international flights to different cities in Kazakhstan
World-wide trend to visit ‘new’ destinations
Abundance of sights, activities and nature
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What kind of tourism is suitable?Roundtours, nature & culture
Special outdoor activities: trekkings, birding, fishing, hunting, climbing, horse riding etc.
Niche tourism: e.g. Baikanur, Soviet past, Aral Lake
Eco-tourism: homestays
Not suitable: mass-tourism
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How to grow?Development of local tourism
Improving infrastructure, e.g. more homestays
Strong marketing effort by Kazakhstan
Connecting to suitable partners in many countries
A comprehensive and on-going effort by all stake-holders
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The Marketing Effort: Branding!Focus on diversity of Kazakhstan
Nomads & Yurts vs Modern AstanaSteppe vs Alpine RegionsSoviet Past vs Silk RoadBaikanur vs Kokpar
Focus on safety of KazakhstanStable countryLiberal country
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International Contacts
What is the goal? To have group tours to different parts of Kazakhstan in the programs, catalogues & websites of tour-operators in many countries
How to achieve this goal?- presence at international tourism exhibitions- invitation of relevant international journalists
and reps of tour operators for positive publicity