ARA: what is trending in branding? (MARCOM14

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WHAT'S TRENDING IN BRANDING? Spreker: Andy Mosmans Onderwerp: Branding Sponsor: AOG Andy Mosmans is directeur van ARA Groep en zit in de RvT van zowel Rotterdam Partners, het Amstelland Ziekenhuis als de RvA van YACHT. Andy is als auteur van o.a. de boeken BrandingNL en Ondernemingssucces lid van de Speakers Academy en publiceert regelmatig in (inter)nationale vakbladen.

Transcript of ARA: what is trending in branding? (MARCOM14

What’s trending in branding?

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WHAT’S TRENDING IN BRANDING

Mind, heart & soul

Total branding

Purpose

Story

PRODUCT

PERSONALITY

PURPOSE

KLM customer touch points

Manifestations

Brand identity

Conceptual consistency

Storytelling

Conent creation

Lively dialogue

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