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Real Madrid2012 / 2013
Annual Report
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Table of ContentsAnnual Report 2012 / 2013
06 Letter from the President
08 Football
40 Basketball
60 Members
78 Equity
90 Revenue
142 Communications, media and content
156 Realmadrid Foundation
182 Real Madrid University School - Universidad Europea
188 Veterans
194 Financial Report
210 Corporate Responsibility Report
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Dear Members,
All of you are part of the most prestigious sporting institution in the world. You are undoubtedlythe people that are principally responsible for our legendary club and the guardians ofthe principles that have made it such a universal team. Thank you again for your trust ingranting me the enormous responsibility of leading Real Madrid.
I face this new era, together with the other Members of the Board, with the conviction thatwe have strengthened our club more than ever before, in difficult times and with the desirefor all Real Madrid Fans to remain united in the quest for victory.
At Real Madrid, we all know that our permanent desire to win is part of our lives. As children,
we learn that nothing is impossible and we work every day with the same intensity and belief.
We want our club to be strong in all areas, so it can compete with the best and preservethe essence of the institution of Real Madrid.
Our strategy is therefore to continue building a powerful team, capable of winning everythingit aims for and therefore fulfil your expectations. It is based on a model that has enabled usto become leaders in the world of football, a model we learned from our forbearers, whichcombines the desire to win with respect, hard work, creativity, talent, honesty, solvencyand our ever-present values.
In times of global crisis, our institution has been able to further strengthen its financialposition, one of the key factors that will enable us to continue being leaders in our field.Financial independence and the unity of our members has been the basis of our institutionalstability, which is essential to continue growing the legend of Real Madrid.
A modernized and spectacular Santiago Bernabu stadium and the completion the amazingReal Madrid City will also be our major challenges in coming years, in addition of courseto our constant efforts for more sports titles.
We want you to always be proud of Real Madrids accomplishments, because you are itsheart and soul.
111 years of history of the Best Club in the 20th Century represent a vast and challengingresponsibility for all of us. 111 years of a legend that leads the way. We will always be loyalto our history, who we are and our place in this world.
Thank you for your loyalty and commitment.
Letter from the PresidentFlorentino Prez
MANAGEMENT BOARD
Honorary PresidentAlfredo Di Stfano
PresidentFlorentino Prez
First Vice-President
Fernando Fernndez Tapias
Second Vice-President
Eduardo Fernndez de Blas
Third Vice-President
Pedro Lpez Jimnez
Secretary
Enrique Snchez Gonzlez
Members
ngel Lu is Heras Ag uado
Santiago Aguado Garca
Luis Gmez-Montejano y ArroyoJernimo Farr Muncharaz
Enrique Prez Rodrguez
Manuel Cerezo Velzquez
Pedro Lpez Jimnez
Jos Snchez Bernal
Luis Blasco Bosqued
Gumersindo Santamara Gil
Ral Ronda Ortiz
Jos Manuel Otero Lastres
Nicols Martn-Sanz Garca
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FOOTBALL
08
First Team
2012/13 Season
Results
The Academy
Pre-season
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1110 1110
Jos MourinhoCoach
Iker Casillas Raphal Varane Kpler LaveranPepe
Rui FariaAssistant coach
Antonio Adn Sergio Ramos Fbio Coentro
Silvino LouroGoalkeeper coach
Diego Lpez Ricardo Carvalho Marcelo Vieira
Miguel PorlanChendoDelegate
Jess Fernndez lvaro Arbeloa
Nacho Fernndez
Ral Albiol
Aitor KarankaSecond coach
Luis CamposAssistant coach
Jos MoraisAssistant coach
Coaches DefendersGoalkeepers
First Team2012 / 2013
Cristiano Ronaldo Karim BenzemaSami Khedira Ricardo Kak Mesut zil
Gonzalo Higuan lvaro MorataXabi Alonso Michael Essien Luka Modric
Jos Callejn ngel di Mara
Midfielders Forwards
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fter its victory in the League of Records in2011/12, the whites earned the right to com-pete for the Spanish Supercopa. In the homeand away matches against Barcelona, RealMadrid fans finally gained their ninth Superco-pa, after winning 2-1 in the return match at the
Santiago Bernabu. In the Champions League, Real Madridreached the semi-finals for the third consecutive year, after
excellent performances, eliminating teams such as Man-chester United, only to be one goal away from the final. Inthe League Championship, Real Madrid was runner-up;in the Copa del Rey, after eliminating Valencia and Barce-lona, the title slipped away in extra time.
A
2012 / 2013
Season
Real Madrid C. F.Annual Report 2012 / 2013Football
REAL MADRID, SPANISH
SUPERCOPA CHAMPION
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Real Madrid began the2012-2013 season withthe same group of playersthat had won the League ofRecords the previous year.Modri and Essien werethe only reinforcements ina squad that also included
Acade my pl ayers Mora ta,Jess Fernndez and Nacho.
As cur rent F irst D ivis ionChampions, Real Madridplayed for the Spanish
Supercopa against the win-ner of the Copa del Rey,Barcelona. The two teamsmet in an exciting final inwhich Real Madrid was tobe victorious. In the awaymatch, the team led by JosMourinho travelled to CampNou and, after a goal-lessfirst half, Cristiano Ronaldoput the first on the boardwith a great header. Barce-
lona equalized, but close tothe end, Di Mara made it3-2 that left everything upto the return match at theSantiago Bernabu.
The Santiago Bernabu coli-seum turned on a gala eventto welcome the Barcelonaand Real Madrid showedits class and desire to winin front of its loyal fans.In a first half completelydominated by Real Madrid,
Higuan and Cristiano Ron-aldo scored to turn the tideand come out 2-1 winners.The Ninth Supercopa stoodin the Real Madrid trophyroom, after a memorabledebut by Modri.
In the Champions League,the Whites drew Group D,called the group of death,together with three other
Real Madrid C. F.Annual Report 2012 / 2013Football
MAGNIFICENT IN THE FIRST HALF, REAL MADRIDTURN ED THE AWAY RESULT ARO UND AT THE SAN TIAGOBERNABEU, BY DEFEATING BARCELONA 2-1 TO WIN
THE S PANISH SUPE RCOPA
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THE REAL MADRIDTEAM, WINNERSOF THE SPANISHSUPERCOPA
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champions of their respec-tive leagues: Borussia Dort-mund, Manchester City and
Ajax. After thre e wins , twodraws and one defeat, RealMadrid went through assecond in its group. In thelast eight, the Whites wereto take part in the best finalsof the round against Man-chester United. In the first
match at the Santiago Ber-nabu, an amazing headerby Cristiano Ronaldo madeit 1-1 and it was all up to thegame at Old Trafford to gothrough to the next round.Real Madrid did not disap-
point its fans. The playerstook on the Dream Theatreto equalise the home teamsfirst goal and go one aheadwith goals by Modri andCristiano. Galatasaray wasthe next to fall in the quarterfinals, but in the semi-finals,it was to be Borussia Dort-mund that stood in the wayof Real Madrids quest toreach the final, despite its
IN THE COPA DEL RE Y, THE WHITESREACHED THE FINAL AF TER ELIMINATING
ALCOYANO, CELTA, VALENCIA ANDBARCELONA, WHICH IT DEFEATED 1-3
AT CAMP NOU.
Valencia was easily beatenas Real Madrid joined theother three best in thecompetition. Waiting in thesemi-finals was Barcelonaand the Whites gave a truelesson in overcoming ad-
versity by winning the returnmatch at Camp Nou 1-3,after the 1-1 home result.Cristiano was again the star,scoring two of the goals.Young Varane also shonewith a fine performance indefence. The French centraldefender also helped histeam to reach the final withtwo headers into the backof the net. Real Madrid took
excellent performance athome at the Santiago Ber-nabu (2-0), only one goalaway from its objective.
The Copa del Rey began inAlcoy in a la st si xteen match
in which Real Madrid wasclearly superior. Academyplayer Jos Rodrguez madehis debut in the away match(1-4) and even scored. Hewould later play in theLeague and ChampionsLeague. The last eight wasdecided at the Bernabu(4-0) after a hard foughtdefeat away at Baladosby Celta de Vigo (2-1) and
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the lead in the final againstAtlt ico de Madr id wi th anexcellent goal by Ronaldo,however Diego Costa equal-ised. Despite having domi-nated the game and creatingthe best chances, includingthree shots that hit the post,Real Madrid was unable towin back-to-back titles andlost in extra time.
In the League, Real Madridwas runner-up, finishing asthe team with the most vic-tories at home of any teamin the top five European
league competitions andthe first team in the historyof the competition to reach5,500 goals, 4,000 pointsand 1,000 home wins. Inthe second half of the sea-son, Real Madrid played 16consecutive games withoutdefeat, 13 wins and threedraws, to finish with 103goals in the competition.Castilla players Casemiro,Fabinho and Omar, aswell as Real Madrid Cplayer Llorente, made theirdebut with the first team.
Real Madrid C. F.Annual Report 2012 / 2013Football
REAL MADRID IS THE FIRST TEAM IN HISTORY TOREACH 5,500 GOALS, 4,000 POINTS AND 1,000
LEAGUE VICTORIES AT HOME.
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IN THE CHAMPIONSLEAGUE, REALMADRID ELIMINATEDMANCHESTERUNITED IN THELAST EIGHT, WITH
A 1-2 VICTORY ATOLD TRAFFORD
THEN DEFEATINGGALATASARAY INTHE QUARTER FINALS
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ROUND DATE MATCH RESULT SCORERS1 19/08/2012 Real Madrid -Valencia 1-1 Higuan
2 26/08/2012 Getafe - Real Madrid 2-1 Higuan
3 02/09/2012 Real Madrid - Granada 3-0 Ronaldo (2) and Higuan
4 15/09/2012 Sevilla - Real Madrid 1-0
5 24/09/2012 Rayo Vallecano - Real Madrid 0-2 Benzema and Ronaldo
6 30/09/2012 Real Madrid - Deportivo de La Corua 5-1 Ronaldo (3), Di Mara and Pepe
7 07/10/2012 Barcelona - Real Madrid 2-2 Ronaldo (2)
8 20/10/2012 Real Madrid - Celta de Vigo 2-0 Higuan and Ronaldo
9 28/10/2012 Mallorca - Real Madrid 0-5 Higuan (2), Ronaldo (2) and Callejn
10 03/11/2012 Real Madrid -Zaragoza 4-0 Higuan, Di Mara, Essien and Modric11 11/11/2012 Levante - Real Madrid 1-2 Ronaldo and Morata
12 17/11/2012 Real Madrid - Athletic Club 5-1 Ramos, Benzema, zil, Khediraand Aurtenetxe (p.p.)
13 24/11/2012 Betis - Real Madrid 1-0
14 01/12/2012 Real Madrid - Atltico de Madrid 2-0 Ronaldo and zil
15 08/12/2012 Valladolid - Real Madrid 2-3 Benzema and zil (2)
16 16/12/2012 Real Madrid - Espanyol 2-2 Ronaldo and Coentro
17 22/12/2012 Mlaga - Real Madrid 3-2 Benzema and Sergio Snchez (p.p.)
18 06/01/2013 Real Madrid - Real Sociedad 4-3 Benzema, Khedira and Ronaldo (2)
19 12/01/2013 Osasuna - Real Madrid 0-0
20 20/01/2013 Valencia - Real Madrid 0-5 Higuan, Di Mara (2) and Ronaldo (2)
21 27/01/2013 Real Madrid - Getafe 4-0 Ramos and Ronaldo (3)
22 02/02/2013 Granada - Real Madrid 1-0
23 09/02/2013 Real Madrid - Sevilla 4-1 Ronaldo (3) and Benzema
24 17/02/2013 Real Madrid - Rayo Vallecano 2-0 Morata and Ramos
25 23/02/2013 Deportivo de La Corua - Real Madrid 1-2 Kak and Higuan
26 02/03/2013 Real Madrid -Barcelona 2-1 Benzema and Ramos
27 10/03/2013 Celta de Vigo - Real Madrid 1-2 Ronaldo (2)
28 16/03/2013 Real Madrid - Mallorca 5-2 Higuan (2), Ronaldo, Modric and Benzema
29 30/03/2013 Zaragoza - Real Madrid 1-1 Ronaldo
30 06/04/2013 Real Madrid - Levante 5-1 Higuan, Kak, Ronaldo and zil (2)31 14/04/2013 Athletic Club - Real Madrid 0-3 Ronaldo (2) and Higuan
32 20/04/2013 Real Madrid - Betis 3-1 zil (2) and Benzema
33 27/04/2013 Atltico de Madrid - Real Madrid 1-2 Di Mara and Juanfran (p.p.)
34 04/05/2013 Real Madrid - Valladolid 4-3 Di Mara, Ronaldo (2) and Kak
35 11/05/2013 Espanyol - Real Madrid 1-1 Higuan
36 08/05/2013 Real Madrid - Mlaga 6-2 Albiol, Ronaldo, zil, Benzema,Modric and Di Mara
37 26/05/2013 Real Sociedad - Real Madrid 3-3 Higuan, Callejn and Khedira
38 01/06/2013 Real Madrid - Osasuna 4-2 Higuan, Essien, Benzema and Callejn
BBVA League
StatisticsReal Madrid C. F.Annual Report 2012 / 2013Football
GOALSCORERSRonaldo 34 / Higuan 16 / Benzema 11 / zil 9 / Di Mara 7 / Sergio Ramos 4Callejn, Khedira, Kak and Modric 3 / Essien and Morata 2 / Albiol, Pepe and Coentro 1
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ROUND DATE MATCH RESULT SCORERS
Group Phase 18/09/2012 Real Madrid - Manchester Citand 3-2 Marcelo, Benzema and Ronaldo
Group Phase 03/10/2012 Ajax - Real Madrid 1-4 Ronaldo (3) and Benzema
Group Phase 24/10/2012 Borussia Dortmund - Real Madrid 2-1 Ronaldo
Group Phase 06/11/2012 Real Madrid - Borussia Dortmund 2-2 Pepe and zil
Group Phase 21/11/2012 Manchester Citand - Real Madrid 1-1 Benzema
Group Phase 04/12/2012 Real Madrid - Ajax 4-1 Ronaldo, Callejn (2) and Kak
Final eight 13/02/2013 Real Madrid - Manchester United 1-1 Ronaldo
Final eight 05/03/2013 Manchester United - Real Madrid 1-2 Modric and Ronaldo
Quarter Finals 03/04/2013 Real Madrid - Galatasaray 3-0 Ronaldo, Benzema and Higuan
Quarter Finals 09/04/2013 Galatasaray - Real Madrid 3-2 Ronaldo (2)
Semifinals 24/04/2013 Borussia Dortmund - Real Madrid 4-1 Ronaldo
Semifinals 30/04/2013 Real Madrid - Borussia Dortmund 2-0 Benzema and Sergio Ramos
ROUND DATE MATCH RESULT SCORERS
Final sixteen 31/10/2012 Alcoyano - Real Madrid 1-4 Benzema (2), Kak and Jos Rodrguez
Final sixteen 27/11/2012 Real Madrid - Alcoyano 3-0 Di Mara and Callejn (2)
Final eight 12/12/2012 Celta de Vigo - Real Madrid 2-1 Ronaldo
Final eight 09/01/2013 Real Madrid - Celta de Vigo 4-0 Ronaldo (3) and Khedira
Quarter Finals 15/01/2013 Real Madrid - Valencia 2-0 Benzema and Guardado (p.p.)
Quarter Finals 23/01/2013 Valencia - Real Madrid 1-1 Benzema
Semifinal 30/01/2013 Real Madrid - Barcelona 1-1 Varane
Semifinal 26/02/2013 Barcelona - Real Madrid 1-3 Ronaldo (2) and Varane
Final 17/05/2013 Real Madrid - Atltico de Madrid 1-2 Ronaldo
DATE MATCH STADIUM RESULT SCORERS
24 /0 7/ 201 2 O vi ed o - Re al Ma dr id N ue vo Ca rl os Ta rt ie re 1 -5 L uc as , C he ra nd sh ev, Gr an er o a nd Di Ma r a ( 2)
27/07/2012 Benfica - Real Madrid Da Luz 5-2 Callejn (2)
03 /08 /2 01 2 L . A . G al ax y - Re al Ma dr id H om e D ep ot Ce nt er 1 -5 Hi gu a n, Di Ma r a, Ca ll ej n , M or at a a nd Je s
06 /08 /2 01 2 R ea l M ad ri d - S an to s L ag un a S am Bo yd S ta di um 2 -1 X ab i A lo ns o a nd K he di ra
09/08/2012 Rea l Madrid - Mila n Yanke e Stadium 5-1 Di Mara, Ronaldo (2), Sergio Ramos and Callejn
1 1/ 08 /2 01 2 R ea l Ma dr id - Ce lt ic de G la sg ow L in co ln F in an ci al F ie ld 2 -0 C al le j n an d Be nz em a
EDITION DATE MATCH RESULT SCORERS
X XX IV 26/09/2012 Real Madrid - Millonarios 8-0 Kak (3), Callejn (2), Morata (2) and Benzema
UEFA Champions League
Copa del Rey
Pre-season games and friendlies
Santiago Bernabu Trophy
GOALSCORERSRonaldo 12 / Benzema 5 / Callejn 2 / zil, Higuan, Modric, Marcelo, Pepe, Sergio Ramos and Kak 1
GOALSCORERS Ronaldo 6 / Benzema 5 / Callejn and Varane 2 / Khedira, Di Mara, Kak and Jos Rodrguez 1
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eal Madrid Castilla finished in eighth position,the best affiliate team in Spain; Real Madrid C,fifth, achieved the best result in its history inthe Second Division B. The Under-18 A teamwon the Kings Cup for the first time in 20years. The three Under-18 teams, Under-16
B, Under-14 A, the two Under-12 teams, Under-10 and theJunior Under-10 teams all won their respective competitions.
Real Madrid was the club that contributed the highest num-ber of players to the three national youth teams.
The Academy2012 / 2013
Real Madrid C. F.Annual Report 2012 / 2013Football
AN EXCELLENT YEAR
FOR THE REAL MADRIDAFFILIATE
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The best affiliate team inSpain was Real Madrid Cas-tilla, which finished eighthin the Second Division. Theteam, coached by Alberto
Toril, returned to the Span-ish Second Division, scoring80 goals and breaking itsrecord number of 69 scoredby the legendary team thatwon the Second Division in
1983/84. Forward Jes wasthe highest goal scorer inthe history of Castilla in theSecond Division. The Ca-nary Islands player scored22 goals, breaking the therecord of 21 held by EmilioButragueno in 1983/84.
Real Madrid C finishedthe season in fifth posi-tion, its best ever result inthe Second Division B. Theteam, led by Jos ManuelDaz adapted well to itspromotion in a competitionin which it had not playedsince 1996-1997. The Un-der-18 A team again wroteits name in the Kings Cuprecord books, after defeat-
CASTILLA BROKE ITS HISTORIC RECORDNUMBER OF 80 GOALS IN THE SECOND
DIVISIONAL, 22 OF WHICH WERESCORED BY JES, BEATING THE RECORDOF 21 SET BY BUTRAGUEO IN THE83/84 SEASON
ing Athletic 0-4. The victorywas celebrated by Real Ma-drid fans for the first time in20 years. Luis Miguel Ramisteam finished off a greatseason, also winning thetitle in Group 5 of the Divi-sion of Honour.
In addition to Under-18A, the two o ther Under- 18teams, Under-16 B, Un-der 14 A, the two Under-12teams, Under-10 and theJunior Under-10 teams wereall champions of their re-spective competitions.
Further proof of the extraor-dinary performances byour Academy last season
is that Real Madrid was theclub that contributed thehighest number of playersto the three national youthteams. Spain Under-21s,recently proclaimed Euro-pean Champions, includedCarvajal, Nacho and Morata(Highest Scorer in the Tour-
nament, as he was in Under-19s European Cup); in theUnder-20 team, Jes, Derik,Llorente and Rubn Ynezwere chosen; and in theUnder 19s, Jos Rodrguez,Herrero, Ral de Toms,Jaime Snchez, lvaro Me-drn and Lucas Torr werefrom Real Madrid.
Real Madrid Castilla was thebest Affiliate team in Spain,after Finishing eighth in theSecond Division.
Real Madrid C finished theseason fifth, its best ever result,in the Second Division B.
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Academy ResultsReal Madrid C. F.Annual Report 2012 / 2013Football
Real Madrid Castilla
8th position in the Adelante LeagueBest affiliate team in Spain
Real Madrid C
5th in Group I of Second Division BBest result in history by RM CIn the Second Divison B
Under-18 A
Group 5 Champions of Under-18Division of HonourWinner of the Kings CupWinner ofthe Ourense Memorial Tournament
Under-18 B
National League Group 12 Champion
Under-18 C
Winner of Group 1 of Regional U-18 DivisionWinner of La Espiga TrournamentWinner of the 2013 Puskas Suzuki Cup
Under-16 A
Runner-up in Group 1 of the RegionalU-16 DivisionWinner of the Cabanillas TournamentWinner of the Juan Antonio PomaresTournament in Lloret de MarWinner of the Malbo Tournment
Under-16 B
Group 1 Champion in the U-16Preferente LeagueWinner of the Nike Cup (National Phase)Winner of the Juanito TournamentWinner of the Maltin Polar Tournamentin Venezuela
Under-14 A
Group 1 Champion of U-14 Division of HonourWinner of Arnedo TournamentWinner of Francisco de Goya Tournament
Under-14 B
Third place in Group 2 of U-14Division of HonourWinner of Focus Gol Tournament in MallorcaWinner of Flavio Protti-Rimini MemorialTournament (Italy)Winner of San Jos Tournament
Under-12 A
Group 1 Champion of U-12 RegionalFirst Division
Under-12 B
Group 2 Champion of U-12 RegionalFirst DivisionWinner of the Canillas Tournament
Under-10 A
Group 28 Champion of Madrid U-10Football SevenRunner-up in Final Phase of MadridU-10 ChampionshipWinner of San Nicasio TournamentWinner of 2012 Fair Play Cup in ElcheWinner of 2013 Trillo CupWinner of City of Xilxes TournamentWinner of La Poveda Tournament
Under-10 B
Third place in Group 28 of Madrid U-10Football SevenWinner of the Torrijos TournamentWinner of the Amancio Amaro Tournament
Junior Under-10
Group 21 Champion of Madrid U-10Football SevenWinner of in Final Phase of Madrid U-10ChampionshipWinner of Torneo de Reyes Tournamentin Las RozasWinner of Estrella Tournament in MstolesWinner of Espartales Sur Tournament
The Under-18 A team celebrates the first Kings Cup in 20 years.
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eal Madrids pre-season again showed thatit is a truly universal club. The United States,host of the fourth consecutive visit by RealMadrid and for the fourteenth time in itshistory, again paid homage to a team thatcontinues to increase its legions of loyal fans
in this part of the world. A simple glance at the enormousnumber of fans waiting for the Real Madrid players before
and after every training session was evidence of how muchSoccerhas developed. F or the second consecutive year,Real Madrid won the World Football Challenge, after victo-ries in all its four games. The fans warmly received the teamat each and every training session and match.
R
2012 / 2013
Pre-season
Real Madrid C. F.Annual Report 2012 / 2013Football
REAL MADRID AND
THE UNITED STATES:A GROWING PASSION
Varane, during a training seesion at the UCLA Campus facilities (Los Angeles, United States).
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Real Madrids 2012-13season began on 16 July atSports City in Valdebebas,where the players workedintensely for a week, withoutthe European Championshipplayers or Marcelo, calledto Brazil for the OlympicGames, before taking onthe pre-season friendlies.The first match was againstOviedo at the Carlos Tar-tiere Stadium, where theWhites won 1-5.
Lisbon was the next venuein the teams pre-seasonpreparation. The Whitestook on Benfica at the DaLuz Stadium in the EusebioCup. The local team won 5-2.
The United States was thenext pre-season stage, forthe third consecutive yearheld at the UCLA Campusfacilities. The first gamewas played at the HomeDepot Center against Los
Ange les G alax y and RealMadrid dominated, easilywinning 1-5.
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Three days later Real Ma-drid visited Las Vegas for
the first time to play SantosLaguna at the Sam BoydStadium. The Whitesdefeated the M exicanTeam 1-2.
The third match was againstMilan at the Yankee Sta-dium in New York. RealMadrid beat the secondmost successful club inEurope 5-1.
The last friendly was playedon 11 August against
Glasgow Celtics. The whiteswon 2-0 and finished off aperfect pre-season. Thescenario was the Lincoln Fi-nancial Field in Philadelphia.
Stars in an NFLpre-season matchThe Real Madrid playersalso had time to enjoy othersports. In Los Angeles, aftera training session on the
pitch at UCLAs North Ath-letic Field, they took part in
a baseball training session,some even trying their handat batting and with the glove.
A few da ys lat er, in P hila-delphia, it was AmericanFootball. Cristiano Ronaldoand Sergio Ramos, amongstothers, put into practice theadvice received from profes-sional players. But the maincourse came the follow-ing day, when Real Madrid
was invited to a pre-seasongame between the Philadel-
phia Eagles and the Pitts-burgh Steelers, both teamscompeting in the NFL. Theplayers watched the matchlive at the Lincoln FinancialField and during the half-time break, Arbeloa, Xabi
Alons o and Ser gio Ramos,amongst others, kicked ballsinto the crowd.
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BASKETBALL
40
First Team: Players
2012/13 Season
Facts and Figures
Basketball Academy
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First Team2012 / 2013
Pablo LasoCoach
Sergio RodrguezPoint Guard
Dontaye DraperPoint Guard
Sergio LlullShooting Guard
Jos RamnCuspinera
Assistant Coach
Jaycee CarrollForward
Martynas PociusForward
Rudy FernndezSmall Forward
Carlos SurezSmall Forward
Nikola MiroticPower Forward
Felipe ReyesPower Forward
RafaelHettsheimeirCentre
GuillermoHernangmezCentre
Marcus SlaughterCentre
Mirza BegicCentre
Hugo LpezAssistant Coach
Juan JessTraperoPhysical Trainer
Coaches Players
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eal Madrid returned as the leader of SpanishBasketball by winning the Endesa League forthe 31sttime in its history in fast, attacking andspectacular style. The League title, togetherwith the Spanish Supercopa and beingrunners-up in the European Championship,
with an excellent performance, culminated in one of the bestReal Madrid seasons in recent years, thrilling its fans andlovers of basketball.
2012 / 2013
Season
Real Madrid C. F.Annual Report 2012 / 2013Basketball
REAL MADRID BASKETBALL
TEAM ENDESA LEAGUECHAMPION
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League ChampionsIn the Endesa League, RealMadrid had a spectacularstart to the season, with 14consecutive wins, to finishon top after the home andaway games.
Pablo Laso was named bestcoach and Nikola MiroticMVP. Sergio Rodrguez wasalso include d in the 2012/13ideal five as the best pointguard, Rudy Fernndezas best small forward andNikola Mirotic as the bestpower forward.
In the quarter finals of theplay-offs, the team cameup against Blusens Monbus,easily winning 2-0. In thesemi-finals, Real Madriddefeated CAI Zaragoza.The Whites gave the Maosno chance at all and wentinto the final with a (3-0)record, playing fast andeffective basketball.
In the final, Real Madridsrival was to be F. C. Barce-lona Regal.
Afte r a 2011/12 season t hatbrought the Copa del Rey tothe Real Madrid trophy room,Real Madrid reinforced itsteam in the best way pos-sible with Rudy Fernndezand Dontaye Draper tocomplete an extraordinaryline-up outside the ring,with Marcus Slaughter andRafael Hettsheimeir join-ing to reinforce the inside.In addition, small forwardTremmell Darden signed withReal Madrid in the month ofMarch to replace the injuredMartynas Pocius.
Winners of the SupercopaReal Madrid began the2012/13 season by b rilliantlyachieving the first title atstake: the Endesa Supercopain Zaragoza, defeating thehost CAI Zaragoza 64-72. Inthe final, Rudy was chosenas MVP and Real Madriddemolished F. C. BarcelonaRegal 84-95, winning thetrophy for the secondtime. In the Copa del Rey,Real Madrid reached thequarter finals.
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The Endesa League titlewas to be decided in thefifth match, played on19 June at the Communityof Madrid Sports Palace.
With a stadium packedwith 12,400 fans cheeringtheir team on, Real Madridleft no room for doubtand put in an amazingperformance.
With the final scoreboardshowing 79-71, Real Madridwon its 31st League Title.
With this amazing victory,Real Madrid went through tothe Final Four to be playedin London, the most impor-tant competition in Euro-pean Basketball. Awaitingin the semi-final was F. C.Barcelona Regal. After ahard fought match, RealMadrid finally came out ontop, winning 67-74 andtaking the club to its firstEuroleague final since 1995.
Its rival was Olympiacosand despite the 100-88
Felipe Reyes was namedMVP in the final and PabloLaso Coach o f the Year.
Euroleague Runner-upafter a great performanceReal Madrid qualifiedfor the final of the Eurole-ague for the first time in18 years.
In the quarter final playoffs,it was all tied with MaccabiElectra, who were no matchfor Real Madrid, in a re-sounding 3-0 result.
final defeat, Real Madridhad again fought for themost important title in Eu-rope, demonstrating to allthat it had returned as oneof the heavyweights inEuropean Basketball.
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Endesa League
Facts and FiguresReal Madrid C. F.Annual Report 2012 / 2013Basketball
ROUND MATCH RESULT
Regular Phase
1 Real Madrid - Unicaja 79 - 64
2 Blancos de Rueda Valladolid - Real Madrid 75 - 100
3 Real Madrid - Mad-Croc Fuenlabrada 100 - 79
4 C.B. Canarias - Real Madrid 86 - 88
5 Real Madrid - Caja Laboral 83 - 81
6 UCAM Murcia C.B. - Real Madrid 64 - 79
7 Real Madrid - Gescrap Bizkaia Bilbao Basket 98 - 84
8 Assignia Manresa - Real Madrid 84 - 97
9 Cajasol - Real Madrid 63 - 71
10 Real Madrid - CAI Zaragoza 94 - 79
11 Asefa Estudiantes - Real Madrid 74 - 8712 Blu:sens Monbus - Real Madrid 87 - 97
13 Real Madrid - Valencia Basket Club 87 - 84
14 Lagun Aro GBC - Real Madrid 71 - 85
15 F.C. Barcelona Regal - Real Madrid 96 - 89
16 Real Madrid - FIATC Joventut 88 - 77
17 Real Madrid - Herbalife Gran Canaria 90 - 54
18 Unicaja - Real Madrid 67 - 91
19 Real Madrid - Blancos de Rueda Valladolid 87 - 75
20 Uxue Bilbao Basket - Real Madrid 74 - 94
21 Real Madrid - Bsquet Manresa 104 - 70
22 Mad-Croc Fuenlabrada - Real Madrid 65 - 88
23 Real Madrid - UCAM Murcia C.B. 86 - 69
24 Caja Laboral - Real Madrid 92 - 100
25 Real Madrid - C.B. Canarias 83 - 96
26 CAI Zaragoza - Real Madrid 75 - 84
27 Real Madrid - Cajasol 84 - 74
28 Valencia Basket Club - Real Madrid 88 - 79
29 Real Madrid - Blu:sens Monbus 61 - 64
3 0 Herbalife Gran Canaria - Real Madrid 74 - 76
31 Real Madrid - F.C. Barcelona Regal 78 - 65
32 Real Madrid - Asefa Estudiantes 93 - 82
33 FIATC Joventut - Real Madrid 64 - 8534 Real Madrid - Lagun Aro GBC 100 - 67
Play-offs
Q ua rt er F in al R ea l M ad ri d - B lu :s en s M on bu s 9 0 - 7 5
Q ua rt er F in al B lu :s en s M on bu s - R ea l M ad ri d 5 8 - 7 4
S em i- fi na l R ea l M ad ri d - C AI Z ar ag oz a 8 4 - 7 6
S em i- fi na l R ea l M ad ri d - C AI Z ar ag oz a 9 3 - 6 5
S em i- fi na l C AI Z ar ag oz a - R ea l M ad ri d 6 3 - 77
F inal Real Madrid - F.C. Barcelona Regal 76 - 72
Final Real Madrid - F.C. Barcelona Regal 71 - 72
Final F.C. Barcelona Regal - Real Madrid 72 - 84
Final F.C. Barcelona Regal - Real Madrid 73 - 62
Final Real Madrid - F.C. Barcelona Regal 79 - 71
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Euroleague
Endesa Supercopa
ROUND MATCH RESULT
Semifinal CAI Zaragoza - Real Madrid 64 - 72
Final F.C. Barcelona Regal - Real Madrid 84 - 95
2013 Copa del Rey Vitoria
ROUND MATCH RESULT
Quarter-final Real Madrid - F.C. Barcelona Regal 108 - 111
XXIX Community of Madrid Tournament
MATCH RESULT
Real Madrid - Asefa Estudiantes 71 - 60
ROUND MATCH RESULT
R eg ul ar P ha se R ea l M ad ri d - Pa na th ina ik os 85 - 7 8
Regular Phase BC Khimki - Re al Madri d 86 - 85
R eg ul ar P ha se F en er ba he lk er - Re al M ad ri d 75 - 83
R eg ul ar P ha se R ea l M ad ri d - M ap oo ro C an tu 80 - 66
R eg ul ar P ha se U ni on O li mp ij a - R ea l M ad ri d 76 - 89
R eg ul ar P ha se Pa na th in ai ko s - Re al M ad ri d 79 - 68
Regular Phase Rea l M adrid - BC Khimki 104 - 81
R eg ul ar P ha se R ea l M ad ri d - Fe ne rb ah e 77 - 61
R eg ul ar P ha se M ap oo ro Ca nt u - R ea l M ad ri d 76 - 7 0
R eg ul ar P ha se R ea l M ad ri d - U ni on O li mp ij a 91 - 60
Top 16 Alba Berln - Real Madrid 63 - 77
Top 16 Brose Baskets - Real Madrid 67 - 82
Top 16 Real Madrid - Zalgiris 75 - 74
Top 16 Unicaja - Real Madrid 64 - 72
Top 16 Panathinaikos - Real Madrid 54 - 58
Top 16 Real Madrid - CSKA Mosc 86 - 78Top 16 Anadolu Efes - Real Madrid 74 - 72
Top 16 Real Madrid - Alba Berln 77 - 72
Top 16 Real Madrid - Brose Baskets 76 - 73
Top 16 Zalgiris - Real Madrid 104 - 105
Top 16 Real Madrid - Unicaja 74 - 77
Top 16 Real Madrid - Panathinaikos 73 - 74
Top 16 CSKA Mosc - Real Madrid 81 - 72
Top 16 Real Madrid - Anadolu Efes 86 - 66
To p 8 Pl ay -o ff s R ea l M ad ri d - M ac ca bi El ec tr a 79 - 53
To p 8 Pl ay -o ff s R ea l M ad ri d - M ac ca bi El ec tr a 75 - 63
To p 8 Pl ay -o ff s M acc ab i E le ct ra - R ea l M ad ri d 57 - 69
Final Four Londres 2013
S emifinal F.C. Ba rcelona Rega l - Re al Madrid 67 - 74
Final Olympiacos - Real Madrid 100 - 88
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BasketballAcademy2012 / 2013
Real Madrid C. F.Annual Report 2012 / 2013Basketball
GROWINGCHAMPIONS
he Real Madrid Basketball Academy contin-ues to grow, improve and win titles, such asthose achieved in Madrid by the U-14, U-16and U-18s. Special mention should go to theU-14s, who also won the Spanish Champi-onship and Minicopa.A great season with
outstanding performances by centre Guillermo Hernngmez,who made regular appearances with the First team and pointguard Alberto Martn, who made his debut also in officialcompetition with the First Team.
T
Uner 16 A, Community of Madrid League Champions
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Under 14 A had an impecca-ble season: undefeated, with49 wins in 49 matches. Theteam won the Minicopaforthe first time in the history ofthe Club, the Spanish Cham-pionship (after 14 years) andthe Madrid Championship.
Under 14 B finished in 10thposition. Under 16 A wonthe Madrid Championshipwith 26 victories and 1 de-feat. Under 16 B finished 9thin its league. The Under 18sfinished on top in the Madrid
competition and third inthe Spanish Championship.The EBA team was one ofthe youngest teams in itscategory, with 11 Under-21players, finishing 5th in itsgroup, only one game froma spot in the playoffs forpromotion to the LEB SilverLeague. Hernngmez andJimnez were called up forthe Spain Team that playedin the Under-19 World Cham-pionships and Mbaye repre-sented Senegal in the samecompetition.
Under 16 ACommunity of Madrid U-16Championship: Winners.Spanish Championship: 6th.
Under 16 BCommunity of Madrid U-16Championship: 9th.Eliminated in the Final 8 byUnder 16 A.
The EBA team, one of the youngestteams in its category.
Under 14 ACommunity of MadridU-14 Championship: Winners.Spanish Championship:Winners.Minicopa: Winners.
Under 14 BCommunity of Madrid U-14Championship: 10th.Eliminated in the Final 8 byU-14 A.
Under 18Community of MadridJuniors Championship:Winners.Spanish Championship: 3rd.
EBAEBA League. Group B: 5th.
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SOCIAL AREA
General Assembly
Insignia presentation ceremony
Election of President and Board of Directors
Member Services Office
Online Member Services Office
Member Service Line and Real Madrid Line
ritten publications and communiques
Members exclusive e-newsletter
Help desk
Player signing events
Disciplinary Committee
Members information
Allocation of new me mbers hipsemporary club membership transfer
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Social Area2012 / 2013
GENERAL ASSEMBLY
Real Madrid C. F.Annual Report 2012 / 2013Social Area
rdinary and Extraordinary General Assem-blies were held on 30 September, 2012, inwhich the Annual Report and Financial State-ments for the 2011/2012 season were rati-fied, along with the budget for the 2012/2013season. In addition, agreement was reachedto maintain the existing membership fees:
Under 11 years of age EXEMPT
From 11 to 14 years of age 42,20
Reducida (Retired, with a minimum of 65 yearsof age and 25 years continuous membership)
61,60
Adults 123,30
Members with 50 years continuous membership EXEMPT
O
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These fees will increasein accordance with thecorresponding VAT rate attime of accrual during theperiod from 1 July, 2013,to 30 June, 2014.
The Extraordinary GeneralAssembly a pprove d:
The modification of Article40.B, C and D.
Article 25.7 b of the club sArticles o f Associ ation.
The election of the mem-bers of the DisciplinaryCommittee for the periodMarch 29, 2013 to March28, 2017.
The election of the mem-ber of the Electoral Com-mittee for the periodMarch 29, 2013, to March28, 2017.
Insignia presentationceremonyOn 15 December, 2012, a pre-sentation ceremony was heldduring which insignias wereconferred to all memberswho had completed 25, 50 or60 years of continuous clubmembership. A total of 2149insignias were presented,of which 90 were diamond,265 gold and 1794 silver.
The clubs president, Flo-rentino Prez, presided over
the event alongside repre-sentatives from the Board ofDirectors and accompaniedby a number of Real Madridlegends led by the honorarypresident, Alfredo Di Stfano.
Election of President andBoard of DirectorsOn 22 May, 2013, in accor-dance with Article 38 B of the
Article s of Associ ation, th epresident, on consultationwith the Board of Directors,agreed to convene electionsfor President and Board ofDirectors of the club. TheElectoral Committee, under
Article 40 of t he aforeme n-tioned Articles, made publicboth the convening of the
NAME MEMBERSHIP No. POSITIOND. Florentino Prez 3.018 President
D. Fernando Fernndez Tapias 32.424 1st Vice-president
D. Eduardo Fernndez de Blas 6.275 2nd Vice-president
D. Pedro Lpez Jimnez 14.192 3rd Vice-president
D. Enrique Snchez Gonzlez 15.841 General Secretary
D . ng el L ui s H er as A gu ad o 2 .2 90 B oa rd M em be r
D. Santiago Aguado Garca 2.480 Board Member
D. Luis Gmez-Montejano Arroyo 2.519 Board Member
D. Jernimo Farr Muncharaz 3.462 Board Member
D. Enrique Prez Rodrguez 7.911 Board MemberD. Manuel Cerezo Velzquez 12.797 Board Member
D. Jos Snchez Bernal 14.250 Board Member
D. Luis Blasco Bosqued 17.009 Board Member
D. Gumersindo Santamara Gil 19.470 Board Member
D. Ral Ronda Ortiz 20.339 Board Member
D. Jos Manuel Otero Lastres 20.941 Board Member
D. Nicols Martn-Sanz Garca 23.127 Board Member
elections and the initiationof the electoral process.
On 2 June, on affirming thepresentation of only onepresidential candidate, and
in accordance with Article40, section E, point number2 of the existing Articles of
Associat ion, the El ectoralCommittee proceeded toproclaim Florentino Prezpresident of the club and af-firmed the re-election of theBoard of Directors.
President Florentino Prez and the Board of Directors during the inaugural ceremony.
The inaugural ceremony tookplace on 4 June, 2013 in thedirectors box of the SantiagoBernabeu stadium.
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Member Services OfficeThis department continuesto offer comprehensive,personalised service tomembers and fans alike.The access is located atgate 55 of the SantiagoBernabeu stadium and isopen Monday to Friday from9 am to 7 pm. The MemberServices Office receivedmore than 11,760 visits lastyear and handled more than19,000 telephone calls.
The official email of theMember Services Office hasreplied to over 12,000 re-quests for information andadministrative assistance.
In addition, member-delegates and 100 Clubmembers, consisting of theclubs most long-standingmembers, are offered per-sonalised attention andspecial privileges in honourof their loyalty and serviceto the club.
Online MemberServices OfficeThe Online Member ServicesOffice is a web site whichallows members to performsecure, confidential consulta-tions and operations relatingto their membership withoutthe need for presenting them-selves in person in our offices,and without the limitationsof working hours:Socios.realmadrid.com
During the 2102/12013season, the online officeregistered more than 329,000visits from members whowere able to resolve theirissues with the maximumconvenience. Since itscreation in March, 2011, theonline office has receivedover 525,000 visits.
The online office currently in-cludes permanent proceduresthat allow members to modifytheir personal information(address, phone number,email, etc.), check and modifytheir banking details, changetheir pin number or performoperations relating to seating.
The office includes additionaltemporary procedures, suchas those that allow membersto request financing for theirseason tickets and member-ship fees for the 2013/12014season and request ticketsfor the Champions Leaguematches and the Copa delRey final. Temporary pro-cedures also include, forinstance, changing member-ship type, consultation of theelectoral census correspond-ing to elections of presidentand board of directors and re-quests for tickets for SecondDivision promotional play-offgames and musical events.
Florentino Prez andAlfredo Di Stfano attendingthe annual reunion of the
Club de los Cien (100 Club).
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Member Helpline (902 212002) and Real MadridHelpline (902 32 18 09)
From the Member Helpline,all members are attended todirectly by an operator aftertheir identification and pinnumber are provided.
A tot al of 4 6,053 call s aretestament to the successof this exclusive channelof information. In addition,more than 3,055 out-goingcalls were made with a viewto providing informationabout various campaignsrelated to the group ofmembers. Furthermore, bymeans of the Real MadridHelpline, more than 61,980fans have been in contactto request information aboutvarious aspects relatedto the club.
Written publications andcommunicationsBy-laws
This is an official documentcontaining the regulationsby which the entity is gov-erned. The currently appli-cable regulations were ap-proved at the Extraordinary
General Assembly of30 September 2012.
Members newsletterOfficial publication includ-ing the institutional informa-tion of the club and news ofinterest for members.
General report
Official document containingall the activities promotedby Real Madrid: of an institu-tional, sporting, social, busi-ness, economic and commu-nicative nature, along withthe financial report.
Halamadrid Magazine,
Halamadrid Junior and
tiempo de Descuento
Quarterly magazines withall the latest from the club,including news, reports,interviews, offers and pro-motions. Last season, theywere delivered on four sepa-rate occasions to the housesof members and Real Madridsupporters.
Exclusive e-newsletterfor membersWeekly electronic reviewwhich provides Real Madrid
members with the headlinenews of the club, exclusivevideos, dates on whichtickets go on sale, footballand basketball match re-sults from the weekend anda reminder of the playerswith legendary status thatmade Real Madrid great.The E-newsletter is currentlysent to the inbox of morethan 57,000 members; thisamounts to a total approxi-mate volume of 1,965,000e-mails sent during thelast campaign.
Notifications to membersIn addition to e-newsletters,taking advantage of newtechnologies, notifications
are also sent to membersby e-mail from the Mem-bers Department as oftenas there is a need to provideinformation about the cluband according to the needsof our members. During the2012/2013 season, morethan 1,000,000 e-mails weresent containing very impor-tant and interesting informa-tion for members, therebymaking communication withthe club faster, more flex-ible and more effective. Wewant to use this medium toencourage all those RealMadrid members who havenot yet provided their e-mail address to do so in asimple and straightforward
DURING THE 2012/13 SEASON, MORE THANA MILLION E- MAI LS WERE SE NT CONTAININ G USE FULINFORMATION FOR MEMBERS
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way at the address Socios.realmadrid.com, by register-ing with their membershipnumber and their pin codeand selecting the Changepersonal data option.
Incident ticket officeMembers have access toan exclusive incident ticketoffice open on match days,at which they can obtain aticket corresponding to theirseat number if they do nothave their membership cardwith them. In the 2012/2013season, 4,960 incidentswere resolved.
Player autograph signingsessions
At all games that RealMadrid played outside ofthe Community of Madrid,
player autograph signingsessions were organised;the clubs members wereinvited along in the cities inwhich the team played.
Member DisciplinaryCommitteeIn the 2012-2013 season,the Member DisciplinaryCommittee continued todevelop its work as a regula-tory body in this regard,in accordance with clubregulations, and the follow-ing actions should be high-lighted: a private reprimandwas issued to 46 membersand for a further 83 mem-bers, temporary bans ofmembership rights wereproposed from one monthto three years, according toeach particular case. One
age of 65, pensioners orthose who have been clubmembers for more than25 years paid a reducedmembership fee of 72.69.
3,452 members who havebeen members for morethan 50 years at the clubdo not have to pay themembership fee.
14,251 members underthe age of 11 do no t haveto pay the membershipfee either.
The club offers members: The option of financing the
yearly fee through BBVA,with the possibility of put-ting off the payment of themembership fees withoutany interest.
Priority in the purchaseof tickets for stands and
person had their member-ship status revoked.
Members dataThe group of Real Madridmembers comprises 92,120members, of whom 65,897are adults (over the age of14), 19,482 children (underthe age of 14) and 6, 741 overthe age of 65 or w ho havebeen members for more than50 years.
Of all our members, 74,755are men and 17,365 arewomen.
65,897 adult memberspaid a fee of 145.49.
5,231 members from 11to 14 years of age p aid afee of 49.80.
3,289 members over the
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discounts in the price formembers without seasontickets.
Free access to the Ber-nabu and Real MadridFootball City Tours towitness the games of RealMadrid Castilla and theother youth system teams.
Award o f new seasonticketsIn light of the hig h demandat the club, the Board ofDirectors agreed to award3,500 new season tickets ex-clusively to members withoutseason tickets.
These new season ticketsare awarded in a transpar-ent and public way, meetinga set of objective criteria sothat they could be validatedby all members.
These are: The number of years as a
club member. The number of relatives
as members with seasontickets, provided thatthey are grand-parents,parents, children andor bothers/sisters ofthe applicant.
Number of tickets boughtin the 2012/2013 season.
Taking the three criteria intoaccount, the following pointsscale was established to putapplications into order andaward the season tickets.
The period in which applica-tions for new season ticketsmust be made was set from22 July to 15 September 2013.
NUMBER OF YEARS AS A MEMBER/YEARS POINTS15 years or more 20
10 to 24 15
5 to 9 101 to 4 5
RELATIVE OF MEMBERS WITH SEASON TICKETS POINTS
3 relatives 15
2 relatives 10
1 relative 5
ATTENDANCE AT GAMES IN 2012-13 SEASON POINTS
7 or more games 10
from 4 to 6 7
from 1 to 3 4
Temporary transfer ofseason ticket to the clubReal Madrids Board ofDirectors, acutely aware ofthe economic crisis by whichSpanish society has beenstruck and which may, un-doubtedly, impact on someof our members with seasontickets, adopted the mea-sure to allow the temporarytransfer of season tickets tothe club for a period equal toone sporting season, with anoption of a second, exempt-ing them from the paymentduring this period, but oblig-ing them to pay the member-ship fee.
This measure involved givingmembers with season tick-ets the option of making their
season ticket fully availableto the club on duly justifiedgrounds, such as:
Financial difficulties. Health-related problems. A change of address for
work reasons. A change of address for
educational purposes.
Members may request toregain their status as seasonticket holder prior to the endof the transfer period.
The period in which to re-quest the transfer of the sea-son ticket to the club wasfrom 7 to 21 June 2013.
A total of 1,2 72 membe rsagreed to this transfer.
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Supporters groups in Spain
1. ANDALUSIA 449
Almer a 53
Cdiz 43
Crdoba 80
Granada 83
Huelva 42
Jan 69
Mlaga 54
Seville 25
2. ARAGN 40
Zaragoza 17
Huesca 12
Teruel 11
3. ASTURIAS 49
4. BALEARES 43
5. CANARIAS 31
6. CANTABRIA 26
7. CASTILE-LA-MANCHA 279
Albace te 54
Ciudad Real 76
Cuenca 45
Guadalajara 30
Toledo 74
Meetings with Supporters groups at each
away trip of the team in league competi-
tion: 610 supporters groups.
Lunch with the supporters groups of rival
teams:more than 175 supporters groupsof Real Madrid and rival teams have takenpart in the various friendly meetings be-tween fans.
Representative attendance of the club
at events organised by the Real Madrid
supporters groups:254 events. It shouldbe noted that 15 supporters groups havecelebrated their 25th birthday and one its50th birthday.
Total supporters groups at home: 2,116.
Total supporters groups abroad: 109.
12. EXTREMADURA 245
Cceres 97
Badajoz 148
13. GALICIA 129
La Corua 39
Lugo 29
Orense 26
Pontevedra 35
14. LA RIOJA 30
15. MADRID 199
16. MELILLA 2
17. MURCIA 77
18. NAVARRA 21
19. BASQUE COUNTRY 19
lava 4
Guipuzcoa 8
Vizca ya 7
NATIONAL TOTAL 2.116
8. CASTILE AND LEN 155
vila 32
Burgos 15
Len 26
Palencia 9
Salamanca 22
Segovia 19
Soria 3
Vallad olid 16
Zamora 13
9. CATALUA 126
Barcelona 75
Tarragona 18
Lrida 14
Gerona 19
10. CEUTA 1
11. COMMUNITYOF VALENCIA
195
Alican te 81
Valenci a 58
Castelln 56
Overseas Fan Clubs
ALBANIA 1
GERMANY 4
ANDORRA 1
AUSTRALIA 1
AZERBAIJAN 1
BELGIUM 7
BELARUS 1BRAZIL 1
BULGARIA 2
CHILE 1
CHINA 4
CYPRUS 1
COSTA RICA 1
CROATIA 1
CUBA 1
DENMARK 1
EGYPT 1
UAE 3
PHILIPPINES 1
FRANCE 4
GIBRALTAR 1
GREECE 1
GUATEMALA 2
EQUATORIAL GUINEA 2
HOLLAND 2
HUNGARY 2INDONESIA 2
ENGLAND 1
IRAN 1
JAPAN 2
JORDAN 1
KUWAIT 1
MOROCCO 7
MEXICO 2
NICARAGUA 1
NORWAY 1
PANAMA 1
PERU 1
Total supporters groups in the world:2,225
Supporters groups in the process of
being formed:82
2013 meeting of supp orters groups:
on 9 June, the 2013 meeting of RealMadrid supporters groups was held atthe Real Madrid Football City. It beganthe day before with a tournament of the
lower academy (benjamn) and pre-loweracademy (prebenjamn) at which morethan 1,500 people were in attendance.On Sunday, the semi finals and finals ofboth categories were held at the AlfredoDi Stfano stadium. Furthermore, morethan 1,000 supporters groups wererepresented, with an attendance ofover 6,000 people.
POLAND 1
PORTUGAL 1
PUERTO RICO 1
REPUBLIC OF CONGO 1
DOMINICAN REPUBLIC 2
RUSSIA 3
SENEGAL 1SYRIA 2
SLOVENIA 1
SWEDEN 2
SWITZERLAND 13
TUNISIA 1
UKRAINE 1
USA 6
VENEZUELA 4
TOTAL FOREIGN 109
TOTAL SUPPORTER SGROUPS IN THE WORLD 2,225
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Supporters groupsin the world
Countries in which the 2,225 Real Madrid supporters
groups are located in the world.
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HERITAGE
A new phase for the Rea l Madr id
Football City: we are expanding
he first-team residence is operational
he work on the residence of the youth
academy is coming to an end
Remodelling of the Santiago Bernabu:
a stadium fit for the 21st century
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he two main assets of Real Madrid, i.e. theSantiago Bernabu stadium and the RealMadrid Football City, are fundamental pil-lars of our club and they are an essential partof the identifying features of what it means tobe Real Madrid and they are the fundamen-
tal basis of the sporting, social and economic activity bothpresent and future of Real Madrid. For all these reasons, itis a priority to promote the constant improvement of theirfacilities and infrastructure and to take on new extensionand improvement projects to enable the club heritage togrow, which belongs to all members. In keeping with this
reality, during the 2012-2013 campaign, the necessary townplanning formalities were completed as progress with theprojected remodelling of the Santiago Bernabu stadiumwas finally made, and the final phase of the Contest for
Archit ectur al Ide as also came to an end, in whic h the fi nestinternational teams took part, which will enable us to turn ourstadium into the architectural icon of Madrid. With the sameaim in mind, the first-team residence became operationalin the Real Madrid Football City, and the construction ofthe youth academy residence is in the final stages and theeconomic and conceptual design assessments of the futureTheme park have been started.
Heritage
WE ARE EXPANDING
T
The residence is located in the first team area, opposite their training fields.
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A new pha se for the RealMadrid Football City:
we are expandingSince the end of its con-struction in 2005, the RealMadrid Football City hasbecome an internationalbenchmark for elite sport-ing teams on account of themagnitude of the invest-ment made, the quality of itsinfrastructure and the func-tionality of its facilities.
As wel l as th e Alfr edo D iStfano stadium, whereReal Madrid Castilla playtheir home games, with acapacity of 6,000, it has 12football pitches of naturaland artificial grass sur-
rounded by stands with acapacity for 11,000 spec-tators, which are used aspitches for training andcompetitive games for thelower ranks of the cub, anda central multi-purposebuilding of more than18,000 m2which contains allthe dressing rooms, gym-nasiums, training rooms,managers offices and theMedical Centre, with a hy-
drotherapy area for recov-ery. With 1,200,000 m2, the
Real Madrid Football Cityis the largest football centrein the world.
Faithful to its innovativespirit, the club has devel-oped the construction ofa new phase of the RealMadrid Football City, com-prising the residences ofthe first team and youthacademy. A historic feat isachieved with this 3rd phase.There is already a residencefor the first team and a resi-dence for the youth acad-emy will soon be finalised forthe first time in our 111-yearhistory, and both buildings
will be inside the Real Ma-drid Football City.
The first-team residenceis operationalOn 13 July, the new first-team residence at the RealMadrid Football City be-came operational.
The purpose of this resi-dence is to raise the com-petitive factor of our team.
FAITHFUL TO ITS INNOVATIVE SPIRIT, THE CLUB HASDEVELOPED THE CONSTRUCTION OF THE 3RD PHASE OF
THE REAL MADRID FOOTBALL CITY, COMPRISING THERESIDENCE OF THE FIRST TEAM AND THE YOUTH ACADEMY
In the dining-room of the residence, the coexistence of the group is promoted both during training sessionsand when teams gather prior to matches.
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The intention is to improveand facilitate the workingconditions of the playersand coaching staff duringtraining sessions with newservices and resources
so that the amount of timespent by the players at ourReal Madrid Football Citycan be effectively extended.
The residence will also beused when our first teamgathers prior to a match;up to now, the team wouldgather at external hotels.Meli Hotels International,
a leading company in thesector and with a proventrack record and prestigein this kind of service, isresponsible for the manage-ment of the residence.
The residence is located atthe very heart of the first-team area, at the culmina-tion in the shape of a T ofthe target building, oppositeits training pitches and adja-
FOR THE FIRST TIME IN ITS 111-YEARHISTORY, THE CLUB HAS TWO OF ITSOWN RESIDENCES INSIDE THE REALMADRID FOOTBALL CITY FOR THE FIRST
TEAM AND THE YOUT H ACADEMY
cent to the building contain-ing its dressing rooms, itsgymnasium, the office areasof the coaching staff andadditional rooms and thehydrotherapy area.
The residence has threefloors and a garden of its own.On the ground floor, along-side the main door is a recep-tion area, which provides ac-cess to the visiting rooms andto a large living area, wherethere are several areas for theuse of all the players (projec-tion room, digital library, ac-tive games room, games andtelevision room, etc.). On the
ground floor, there is also aswimming pool measuring10 m wide and 20 m long,and with a maximum depth of2.10 metres, which providesfor recovery and strengthen-
ing sessions.
On the first floor, there areseveral academic trainingrooms which help with theimprovement of languageson an individual basis or ina group, supplement edu-cational activity or any othertraining activity. This newbuilding has a kitchen anda large dining-room witha patio.
View from inside the first-teamresidence looking out towardsthe training pitches and theyouth academy residence.
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On the first floor, there are32 bedrooms and a physio-therapy room.
The second floor is exclu-sively dedicated to bed-rooms and has a large patiowhich provides splendidviews of all the trainingpitches of the Real MadridFootball City and the privi-leged surroundings in w hichit is located.
In total, there are 57 indi-vidual, comfortable andfunctional bedrooms.
The project has been devel-oped by the ArchitecturalFirm Lamela, which alreadydesigned the Real MadridFootball City, and was ableto count on the collabora-tion of the interior designerFrancesc Rif. Prioritywas given to comfort andwarmth in an attempt to cre-
ate a pleasant area for thedaily work and gathering ofplayers and coaching staff.The work, performed by UTEFCC-San Jos, lasted al-most a year, with an innova-tive construction system ofpre-manufactured modules.
This residence includesthe latest advances intechnology, comfort anddesign, applied to the par-ticular features of the club,making it an internationalreference point.
Thanks to these new state-of-the-art facilities, theheritage of the club hasgrown; our Real MadridFootball City is expanding;the competitiveness of ourfirst teams is growing andReal Madrid is consolidat-ing its position as a leaderof sporting clubs in terms ofits facilities and resources.
WITH 57 BEDROOMS AND SPLIT OVER THREE FLOORS,THE N EW FI RST-TEAM RESIDENC E INC LUDES T HELATEST IN TERMS OF TECHNOLOGICAL ADVANCES,COMFORT AND DESIGN, MAKING IT AN INTERNATIONALREFERENCE POINT.
The residence has a hydrotherapy area that is used by the players to recover from injuries.
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The work on the residenceof the youth academy iscoming to an endThe construction of theyouth academy residenceis coming along according
to schedule and it is pro-jec ted tha t it may be f ina l-
THIS SE ASON SAW THE F INA L DRIVEFOR THE REMODELLING PROJECT OF
THE SAN TIAGO BER NABU WI TH TH ECONCLUSION OF THE NECESSARY
TOWN P LAN NING FOR MAL ITY AND THEDEVELOPMENT OF THE FINAL PHASEIN THE INTERNATIONAL TENDER OF
ARCHITECTU RAL IDE AS
ised before the end ofthis year.
The construction systemis similar to that of the first-team residence. This particu-
lar residence for the youthacademy included as part ofthe Real Madrid Football Citywill be a home and will makea huge contribution to thecomprehensive training ofthose who dream of p layingat the Bernabu someday.
Remodelling of the San-tiago Bernabu: a stadiumfit for the 21st centuryDuring the 2012-13 season,
the final impulse was givento the remodelling projectof the Santiago Bernabustadium.
The necessary town plan-
ning formality was complet-ed and the development ofthe final phase of the Inter-national Contest of Archi-tectural Ideas.
The four teams invitedto the Contest, RafaelMoneo/Herzog & de Meuron,Norman Forster/Rafael dela Hoz, Lamela/ Populousand GMP Archiekten/L35/Ribas, developed each of
their proposals - which wereexhibited at the Assemblyof members on 29 Septem-ber 2012 - dealing with thetechnical observations aris-ing from the first phase. The
result included four extraor-dinary projects with a highdegree of definition andwith a business plan of eacharchitectural proposal whichguarantees the economicviability of the operation.
The first-team residence includesthree floors and it becameoperational on 13 July.
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90
Management of capacity and VIP Area
Sponsorship and Advertising
our and Friendly Matches
Facilities Management
Relationship Marketing
New Media
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Managementof capacity and
VIP Area
ATTENDANCE FIGURESREMAIN AT THETWO-MILLION MARK
During the 2012-2013 season,the attendance figure at theSantiago Bernabu again sur-passed the two-million mark.
Number of tickets soldThis season again saw morethan half a million ticketssold (502,000) through allmedia (Internet, ticket of-fices, telephone). I nternet
is the most commonlyused medium.
Seat transferThe Season Ticket Transferservice saw an increase of12% compared with the2011-2012 season, surpass-ing 130,000 tickets trans-ferred, which amounts toconsiderable discounts forour members in the renewalof season tickets.
Basketball For the first time, the atten-dance figure of 300,000 fanswas surpassed at the Palaciode los Deportes, representingan increase of 17% comparedwith the 2011-2012 season.On the other hand, the saleof tickets increased by 42%(76,000 tickets) in relationto the previous season;
the internet was the mainsales channel.
We should point to an in-crease of 18% in seasonticket holders compared withthe previous season. Thefigure of 5,000 season ticketswas surpassed.
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Fulfilment of commitmentsin the 2012/2013financial year
Football
Total number of seasonticket holders
58,852(all are members)19,298season ticket holders
39,554Euro seasonticket holders
BasketballTotal number of seasonticket holders 5,200
2,525are members
1,251are Real Madridmembers
1,424are public
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Real Madrid VIP areaThe Real Madrid VIP areacurrently has 4,850 seatsdistributed over all the sec-tions of the Santiago Bern-abu stadium and 500 bas-ketball seats at the Palaciode los Deportes.
The Bernabu VIP spaces
are distributed over 245boxes (3,074) and 1,776individual seats, both insideand outside. Furthermore,
the four stadium restaurants(Puerta 57, Asador de laEsquina, Real Caf and ZenMarket) become hospitalityareas at each match.
The vast majority of the 380clients per season of the VIParea are companies from allsectors of activity (multina-
tionals, Ibex35 companies,small and medium sizedcompanies, etc.) During the2012-13 season, more than14,000 tickets were soldfor specific games and themarketing of this kind ofproduct amounted to 12%of the total revenue of thedepartment.
In keeping with the policyof modernisation and opti-
DURING THE CAMPAIGN, MORE THAN14,000 VIP SEATS WERE SOLD; THISIS A PRODUCT WHOSE MARKETINGREPRESENTED 12% OF THE TOTALREVENUE OF THE DEPARTMENT
misation of infrastructure,several areas of the VIP areahave been remodelled thisyear with a view to providinggreater comfort for clients.
The management model ofthe department is still thesame, based on the pricepolicy per seat and area.
Furthermore, an emphasishas been placed on a newstrategic objective, which isto promote VIP products onan international scale andthus increase the marketshare. Therefore, the VIParea, during this campaign,participated in importantfairs in Spain such as FITURand international fairs suchas Turespaa and the Ma-drid Convention Bureau in
the UAE. In addition, agree-ments with travel agenciesand tour operators wereconcluded and, in the future,ways of boosting the pres-ence in markets such asMexico, Russia and Chinawill be looked into.
On the other hand, the VIP
Area was pres ent on Span-ish on-line media, to incen-tivise the sale of specificgames, and ways of gaininga presence on other plat-forms, both on and off lineplatforms, is being lookedinto, which is why a mediaplan has been established.
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eal Madrid, as a prestigious entity of worldwiderecognition, is able to count on the sponsorshipof multinational companies leading the way intheir sector of activity which share and pre-scribe the values and principles by which theconduct and image of our club are governed.
Sponsorshipand Advertising
THE ALLIANCE WITH EMIRATES
HAS BEEN STRENGTHENED
R
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International sponsorshipEmirateswill be the newmain sponsor as from nextseason.
Continuing the alliance whichbegan last year, Real Madridand Emirates presented thenew sponsorship agree-ment between both entitiesat the end of season in the
Santiago Bernabu stadium,according to which the nameof the largest airline of theUAE will be present on the
shirt of the greatest teamin the world until the end ofthe 2017-2018 campaign,thus becoming the new MainSponsorof the club as fromnext season.
Emirates is one of the lead-ing airlines in the world, witha presence on the six con-tinents and activity in morethan 66 countries, operat-ing more than 1,000 weekly
flights from Dubai and trans-porting more than 31.4 mil-lion passengers of all nation-alities in the past year.
The signature of this agree-ment will help Real Madridto get even closer to all thefans that it has through-out the world, especially incountries where our newpartner operates.
On the other hand, Bwincon-veyed that it will extend its al-ready long-term relationshipwith Real Madrid through anew agreement in which the
Austrian mu ltinational willbecome the new official digi-talpartnerof the club as fromnext year. The new agree-
ment caps the successfulsponsorship of the shirt forthe last six seasons, makingit one of the most productiveassociations in football,helping Real Madrid to wintwo la Liga titles, two Span-ish Super Cups and theCopa del Rey.
Afte r this era a smain s pon-sorin which Bwin estab-lished itself as the leading
THE NAM E OF T HE L ARGE ST AIRLINEIN THE UAE WILL ADORN THE SHIRT OF
THE TEA M UNT IL TH E 2017/18 CAMPAIGN
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BRANDS OF GREAT INTERNATIONAL PRESTIGESUCH AS AUDI AND THE MAHOU-SAN MIGUEL GROUPHAVE RE-ASSERTED THEIR CONFIDENCE IN THE REALMADRID PLATFORM TO REACH THE FANS THAT
THE C LUB HAS THROUGH OUT THE WORLD
on-linegaming brand inEurope, its sponsorshipstrategy has developed intothis new digital agreementwith the club, focusingon developing its activitieson the digital platforms ofReal Madrid.
As a re sult of th e con necti onwith and constant endeav-our of Real Madrid in thepursuit and attainment ofcommon objectives with oursponsors, brands of greatinternational prestige suchasAudi or the Mahou-SanMiguel Grouphave re-asserted their confidence inthe Real Madrid platform asa tool they can use to ex-pand and consolidate their
brands at an internationallevel with various advertis-ing and marketing cam-paigns, reaching all the fansthat our club has throughoutthe world.
In the second season bind-ing Real Madrid and BBVA,BBVAtook the agreementto territories concerned notonly by the transfer of im-age values but also to the
field of business betweenits clients, by organisingthe first annual meetingof the Consumer FinanceDepartment at the SantiagoBernabu. Thus, its 100most significant clients forthis department in the vari-ous geographic locationsthroughout the world shareddays participating in pro-fessional events (throughspeakers from Real Madridand external speakerswho provided content ofgreat interest and messagesfor creating business oppor-tunities), uniting them witha unique experience whichyou can only be part ofas a preferential clientof BBVA through the spon-
sorship with Real Madrid.But this year, it also devel-oped products targetingthe members of Real Ma-drid with a view to provid-ing improved advantagesand opportunities withinthe banking sector for thisgroup, with the launch ofthe Real Madrid-BBVA card,with which they were ableto finance both the member-ship fees and the season
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tickets for next seasonwith unbeatable marketconditions.
Yamah a, new regionalsponsor
As par t of r egio nal ag ree-ments signed by the club,this season we welcomed
Yamaha, which will sponsorReal Madrid in Thailand inthe sector ofscootersandmotorbikes. Their immenseconfidence in our brandwas consolidated by thewonderful reception of ouragreement on their territory.
A sign of th at is t he ScooterYamaha - RM project whichwill come to light at the startof next season in Thailand.
in the food sector in South-East Asia and STC,the maintelephony operator in Saudi
Arabi a and t he Mid dle Ea st,consolidate their statusas strategic partners tocontinue developing theReal Madrid brand aroundthe world.
After the re newa l at th e sta rtof the season of its officialsponsorship agreement,Telefnica has entered intoan agreement with RealMadrid for a further twoseasons. It is the concernand the intent to take thebenefits or our associationto maximum levels whichdefines the colossus oftelecommunications, as it
is always committed to in-novation as reflected by theidea of Nights Visits. Thisis an exclusive initiativeavailable at the SantiagoBernabu stadium duringthe night to offer its guests aunique opportunity to enterits facilities and enjoy a one-
off experience.
National sponsorshipAt ti mes of grea t dif ficu ltysuch as those by which weare currently concerned,large entities put their trustin Real Madrid as the strate-gic partner to develop ac-tions and exclusive projectswhich are adapted to thespecific needs of their sec-tor which enable them
In this sponsorship model,Empresas Polaris alsopresent; it is a leading com-pany in the food and massconsumption industries inVenezuela and it is renewingits agreement with us for afurther three years. The out-put of our association in its
area of activity from the verybeginning has been fully inkeeping with the expecta-tions of Empresas Polar,as shown by the new agree-ment and the huge activitydeveloped up and downthe country.
Dua Kelinci,a benchmarkcompany in the Indonesiansnack ssector, the Thaicompany Thaibev, a leader
Ramos, Marcelo and Arbeloawere in attendance, alongsideFlorentino Prez, at the presen-tation of the sponsorshipagreement with Nivea.
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to set themselves apart fromthe competition.
Coca-Colacontinues toshow its trust for one moreyear in Real Madrid as astrategic partner, by renew-ing and extending its pro-ductive contractual rela-tionship with the club until2015. As in previous years,Coca-Cola has been able todevelop various marketingactivities through the RealMadrid platform and therebyvery successfully promotethe sale of its different prod-ucts through sport and thevalues that both companieshave shared for many years.
The implementation of rightsat a promotional and pub-lic relations level and thecontinued expansion of newcommunications platformsagain enabled our sponsorsSoln de Cabrasand Sani-tas to be able to carry outactivities which are broadlyvisible and perceptive dur-ing this campaign on behalfof their clients.
At the same t ime, s pecia lmention should be madeof the case of two largemultinationals, Samsung,a global leader in digitalconvergence technologiesand Campofro,a lead-ing company in the sectorof meat products in Spain,which, after a relationshipbased more on the visibilityand reputation of our ad-vertising platforms, consoli-dated their project with ourentity by joining thepoolofReal Madrid sponsors. Thisnew status as sponsor hasenabled them to maximiseopportunities and obtain im-proved results by strength-ening their strategy with theimplementation of the newrights acquired.
Real Madrid and Samsungbegan their collaboration in2006; this relationship hasbeen growing over recent
years as they seek a broaderagreement to reflect thecommitment that both enti-ties have for innovation. Theresult was the project of this2012/13 season, wherebythe Real Madrid platformwas the basis for the inno-vative Samsung technologyin various formats, both interms of brand image and inthe form of a state-of-the-art product within a com-
LARGE ENTITIES REGARD REALMADRID AS THE STRATEGIC PARTNER
TO DE VELOP ACT IONS AND EXCLUS IVEPROJECTS WHICH ARE ADAPTED
TO THE NEEDS OF THEIR S ECTORS
pletely cutting-edge projectin which the Santiago Bern-abu will provide all the fansof elite sport with an innova-tive experience. The Koreanbrand also handed over itssmartphone Galaxy Note IIto the players of the first-team squad, in reflection ofits new status as a techno-
logicalpartnerof the club.
On the other hand, Cam-pofro, which has a broadgeographic presence and aportfolio of leading brandsand the confidence of mil-lions of consumers, willcontinue to be involved withReal Madrid until 30 June2014, which demonstratesthe positive synergy estab-lished between both brands
over the last three seasonsthat they have been workingtogether. The result of thatis the increase in the num-ber of fans throughout itssocial networks, thanks tothe ties with the Real Madridimage, one of its objectivesto generate engagement.They have developed many
original activities and a funway to bring fans closer tothe various sensations of-fered by both brands.
The Real Madrid squad,at the event to hand overthe Samsung phones.
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BEIERSDORF,new official sponsor.During this season, the Bei-ersdorf Group,number oneon the international stage interms of skin care, and RealMadrid implemented an im-portant sponsorship agree-ment for the Spanish marketwhich will run until the endof the 2015-2016 season.
The passion for footballplays an important rolewithin the marketing strat-egy of the prestigious menshealthcare brand Nivea Men,and this brand regardedReal Madrid as the greatally which would enable it toconnect to consumers on anemotional level.
The players had an activerole in the communicationactivities of Nivea Men fromthe word go, as they werepresent at the launch cam-
paign and the developmentof wholly innovative activi-ties which enabled them toget closer to consumers; aclear example of that is t helaunch of the mobile ap-plication Football Friends,which enables interactionwith the players thanks tothe use of the latest pos-sibilities of smartphones interms of special effects, andthis is the first application
to be developed using thistechnology. The agreementwith Real Madrid also repre-sents the start of a new eraof Nivea Men, as the brandis re-positioning itself andappears with a new image.
Image of playerssThe Real Madrid players col-laborate with leading brands,many of which in turn spon-sor the club, endorsing theirproducts and taking part inmarketing activities whichstrengthen these ties.
The German multinationalAdid as is adding Marceloto its large family of elitesportsmen, as he is one ofthe first-team captains andone of the senior players forhis national side. As a resultof this new agreement withthe Brazilian full-back, thetechnical sponsor of RealMadrid increases its portfo-
lio of first-team players whohave tied their image indi-vidually and who have thelatest technology in sportingequipment which the brandmakes available to them.
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Iker Casillas, the Real Ma-drid captain, is one of thebenchmark players in whombrands place their trust.
Along w ith his much docu-mented agreements withthe Mahou-San MiguelGroup, BBVAandAdida s,with which he has beenworking for several seasons,he is adding the followingthis year: Hyundai, which,after its ties with the playerlast season, in relation toa very specific project withthe presence of other foot-ballers, has placed its trustin Iker on an individual levelas the face of its companyfor the next two years, de-veloping campaigns whichperfectly reflect the synergyof the values of both.
H&S, shampoo brand ofthe Procter&Gamble group,added the Spanish goal-keeper to itspoolof lead-ing sports stars, and he hasbecome the face of thisbrand for a large part ofEurope and the Middle East.The confidence and atti-tude of Iker are the essenceshared with the brand. Overthe next two years, we will
see Casillas in conventional
advertising campaigns, tak-ing advantage of new tech-nologies and even being partof an exclusivepackaging.
Last season, Xabi Alonsoadded to his spectrum ofbrands for which he was
the face, from Indonesia toour country.
Last summer he travelledto Indonesia, where he was
presented as the new face
of some of the clubs spon-sors in that territory, DuaKelinci, which enabled theties of the brand to be fur-ther strengthened with theimage of Real Madrid. Xabitook centre stage in the newTV campaign and carriedout various public relationsactivities in Jakarta.
In addition to its officialsponsorship agreement
in Thailand,Yamaha also
chose Xabi Alonso to beits benchmark in the Asiancountry during this cam-paign. The ties with thecompany were visible fromthe very first moment, par-ticipating alongside theChairman of the same inthe presentation ceremonyof the new alliance withReal Madrid, and in the cam-paign carried out throughoutthe country.
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In Spain, Xabi Alonso be-came the new face for thenext two years, of the cloth-ing company Emidio Tucci,with a view to renewing thisagreement.
Through advertising mate-rial in which the fashionseasons were presented, itwas perceptible to see howelegance and design areperfectly married up withthe new line of Emidio Tucci.
To the many advertisingagreements previously heldby Kak, two new brandswere added last season, theofficial school of languages
Wise UpandVolkswagen Brazil.Both companiesdecided to put their faith inthe Brazilian star and makehim the ambassador of thebrand, thereby taking advan-tage of how close the 2014World Cup in Brazil is.
The figure of CristianoRonaldo undeniably tookcentre stage on the com-mercial front for another
season. The Portugueseplayer added many imageright agreements this year tohis already comprehensiveprofile of advertising agree-ments. Besides the renewalwith Toyota for Middle Eastand North Africa, the agree-ments with brands as impor-tant as KFC, Mobily(EtihadEtisalat), Herbalife, Bimbo,Jacob & Coor JBS on aninternational level must beadded. Cristiano continuesto beat all records on andoff the field.
Gonzalo Higuan took cen-tre stage at the last DirecTVcampaign last season, with
an entertaining ad. With aview to increasing both itsaudience and the number ofsubscribers in South Amer-ica, DirecTVlaunched anadvertising campaign called
Therapy, consisting ofthree ads, in which a therapysession is recreated with ahumorous tone between theplayer himself and an Argen-tine fan of his.
Benzema is again the face ofFIFA 2013,the most popularselling football video gamein the world. The popularityof the player is like a magnetfor the large French brands.The latest to associate itsimage with that of Benzemais Buzz mobile,a consoli-dated telecommunicationscompany which has renovat-ed the French market with itsinnovative and aggressive
proposals and has found itsperfect ambassador in theforward. Both EA Sports andBuzz mobile conveyed theiralliance with Benzema to theworld through the produc-tion of many advertisements.
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Tour and FriendlyMatches
In the 2012-2013 preseasonthe team played six friendlymatches in Europe andthe USA The first two wereagainst Oviedo in Asturiasand Benfica in Lisbon.
The UCLA campus wasagain the venue of the mainpreseason training campuntil 11 August. These were14 days of work in whichthe team played four friend-lies as part of the WorldFootball Challenge.
The first match was againstL. A. Galaxy, and the sec-ond against Santos Laguna.
Real Madrid travelled toNew York to face Milan.
The Whites finished theirpreseason with a win againstCeltic in Philadelphia.
In the busy preseasonagenda the club combinesthe interests of our spon-sors and partner companieswith the idea that they makethe most of the presence ofour players in the differentdestinations to take part inthe events that are organ-ised and the matches thattake place.
DATE MATCH RESULT
24 / 07/2012 Real Oviedo - Real Madrid 1-5
27/ 07/2012 Benfica - Real Madrid 5-2
0 3/ 08 / 20 12 L os An ge le s G al ax y - R ea l M ad ri d ( Lo s A ng el es , U SA ) 1 -5
06 /08 /2012 Real Ma drid - Sa ntos La guna ( Las Vega s, US A) 2 -1
09 /08/2012 Real Madrid - Milan (New York, USA) 5-1
11/08/2012 Real Madrid - Celtic (Philadelphia, USA) 2-0
Preseason Calendar
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FacilitiesManagement
MERCHANDISING
AND DISTRIBUTION
fter renewing our agreementwith A