Post on 22-May-2020
AQA A Level Psychology
Topic EssaysSocial Influence
Joseph Sparks & Helen Lakin
Page 2 AQA A LEVEL Psychology topic essays: Social influence
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Joseph and Kate are two newly qualified teachers who recently joined Christ the King College. Their colleagues are going on a one‐day strike due to pay and conditions. When Kate was asked why she went on strike, she said, “After sitting in the staff room and hearing the arguments from my colleagues, I realised they were right, and the conditions are definitely getting worse for teachers”. When Joseph was asked, he said, “I just fancied a day off and didn’t want to be the only one sitting in the office alone, so I thought I would join everyone else”. Discuss explanations of conformity. Refer to Joseph and Kate in your answer. (16 marks) Therearetwokeyexplanationsofconformity:informationalsocialinfluenceandnormativesocialinfluence.Normativesocialinfluence(NSI)iswhenapersonconformstobeacceptedandtofeelliketheybelongtoagroup.Hereapersonconformsbecauseitissociallyrewarding,ortoavoidsocialrejection;forexample,feelingliketheydon’t‘fitin’.Asch’s(1956)studyintoconformityprovidesresearchsupportforNSI.Hefoundthatmanyoftheparticipantswentalongwiththemajorityandprovidedanobviouslyincorrectansweronalinejudgementtask.WhenquestionedbyAschinpost‐experimentalinterviews,participantssaidthattheychangedtheiranswertoavoiddisapprovalfromtherestofthegroupwhichclearlyshowsthatNSIhadoccurred,astheparticipantsconformedtofitin.Furthermore,Aschdemonstratedthatwhenthepressuretopubliclyconformisremoved,byaskingparticipantstowritedowntheiranswersonapieceofpaperratherthansaythemaloud,theconformityratesfellto12.5%.ThisprovidesfurtherevidenceforNSIbecausethereductioninpublicpressurereducedtherateofconformity.JosephisdemonstratingNSIbecauseheisconformingsothatheisn’taloneandsoastojoininwitheveryoneelse.Theextractdoesn’tsuggestthathebelievesthestrikeisright,whichwouldbelinkedtoinformationalsocialinfluence,andthereforeheisconformingtobeacceptedandbelongtothegroup.Furthermore,Josephisalsodemonstratingcompliance,whereheisonlychanginghispublicbehaviour,butnothisprivatebelievesintheshort‐term.However,NSIisnottheonlyreasonthatpeopleconformandsomepeopleconformforinformationalreasons.InformationalSocialInfluence(ISI)iswhenapersonconformstogainknowledge,orbecausetheybelievethatsomeoneelseis‘right’.ISIisusuallyassociatedwithinternalisation,whereapersonchangesboththeirpublicbehaviourandtheirprivatebeliefs,onalong‐termbasis.This
Keyterminologydefinedfromtheoutsetwithanappropriateexampletoillustratetheexplanation.EffectiveuseoftworesearchvariationsconductedbyAschtoenhancetheevaluativediscussionforNSI.AppropriatereferencetothecontextandhowNSIexplainsJoseph’sbehaviour.Well‐detailedalternative
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semi‐permanentchangeinbehaviourandbeliefistheresultofapersonadoptinganewbeliefsystem,becausetheygenuinelybelievethattheirnewbeliefsare‘right’orthatthemajorityare‘experts’.Jenness(1932)providesresearchsupportfortheroleofISI.Participantswereaskedtoinitiallymakeindependentjudgementsaboutthenumberofjellybeanscontainedinajarandthendiscusstheirestimatesinagroup.Followingthediscussion,participantsthenmadeanotherindividualprivateestimate.Jennessfoundthatthissecondprivateestimatemovedclosertothegroupestimateandthatfemalestypicallyconformedmore.ThisshowsthatISIwilloccurinunfamiliar,ambiguoussituationsastheparticipantsbelievethattheygainknowledgefromthegroupandarenowmorelikelytoberight.KateisdemonstratingISIbecausesheisconformingbecauseshebelievessomeoneelse(hercolleagues)areright.Theextractstates:“Irealisedtheywereright,andtheconditionsaredefinitelygettingworseforteachers”.Furthermore,Kateisalsodemonstratinginternalisationasshehaschangedherpublicbehaviour(bygoingonstrike)andherprivatebeliefs(‘Ibelievetheyareright’)whichislikelytoresultinalong‐termsemi‐permanentchangeinbehaviour.[~525Words]
explanationforconformityispresentedhere,strikingagoodbalancebetweenNSIandISIdescriptions.ThesecondevaluationparagraphmakesexcellentuseofJenness’researchtosupporttheroleofISI.Finally,thediscussionistiedbacktothequestiontoexplainhowISIexplainsKate’sbehaviour,witheffectivereferencetothescenario.
ExaminerStyleComments: MarkBand4Thisessaydemonstratesanexceptionallyclearunderstandingoftwoexplanationsofconformity–NSIandISI–withexplicitengagementwiththescenario.Theknowledgeandunderstandingconveyedisbothaccurateanddetailed,strikingabalancebetweenthetwoconceptsinequaldepth.Theevaluationcommentaryisthorough,effectiveandfocusedonthedemandsofthequestion.Theapplicationskillsdemonstratedhereareestablishedandconsistentthroughouttheresponse.
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Outline and evaluate research examining conformity. (16 marks) Therearetwokeyexplanationsofconformity:informationalsocialinfluenceandnormativesocialinfluence.Normativesocialinfluence(NSI)iswhenapersonconformstobeacceptedandtofeelliketheybelongtoagroup.Hereapersonconformsbecauseitissociallyrewarding,ortoavoidsocialrejection;forexample,feelingliketheydon’t‘fitin’.Asch’s(1956)studyintoconformityprovidesresearchsupportforNSI.Hefoundthatmanyoftheparticipantswentalongwiththemajorityandprovidedanobviouslyincorrectansweronalinejudgementtask.WhenquestionedbyAschinpost‐experimentalinterviews,participantssaidthattheychangedtheiranswertoavoiddisapprovalfromtherestofthegroupwhichclearlyshowsthatNSIhadoccurred,astheparticipantsconformedtofitin.Furthermore,Aschdemonstratedthatwhenthepressuretopubliclyconformisremoved,byaskingparticipantstowritedowntheiranswersonapieceofpaperratherthansaythemaloud,theconformityratesfellto12.5%.ThisprovidesfurtherevidenceforNSIbecausethereductioninpublicpressurereducedtherateofconformity.WhiletheAschstudyprovidessupportforthenotionofNSI,morerecentresearchhasyieldeddifferentresults.Forexample,PerrinandSpencer(1980)conductedanAsch‐styleexperimentandfoundaconformitylevelof0.25%.Therefore,itcouldbearguedthattheresultsofAscharetheresultsofadifferenteraanddonotrepresentconformityandtheideaofNSIin2017.However,itmustbenotedthatPerrinandSpencerusedaverydifferentsampletoAsch,consistingofengineeringandmathematicstudents.Therefore,itcouldbethatthelowerlevelsofconformitywerealsoinfluencedbytheparticipant’sexpertiseinproblemsolvingtasks.However,NSIisnottheonlyreasonthatpeopleconformandsomepeopleconformtoforinformationalreasons.InformationalSocialInfluence(ISI)iswhenapersonconformstogainknowledge,orbecausetheybelievethatsomeoneelseis‘right’.ISIisusuallyassociatedwithinternalisation,whereapersonchangesboththeirpublicbehaviourandtheirprivatebeliefs,onalong‐termbasis.Thissemi‐permanentchangeinbehaviourandbeliefistheresultofapersonadoptinganewbeliefsystembecausetheygenuinelybelievethattheirnewbeliefsare‘right’orthatthemajorityare‘experts’.
Astrongstarttotheessayusingspecialistvocabulary.Effectiveuseofresearchevidencetocreateelaboratedevaluativecommentary.Aninterestingcounter‐argumenttobalancethediscussionwithfurtherdiscussionprovided.Well‐detailedoutlineofasecondexplanationofconformity,againusingspecialistvocabularyinanexemplarymanner.
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Jenness(1932)providesresearchsupportfortheroleofinformationalsocialinfluence.Participantswereaskedtoinitiallymakeindependentjudgementsaboutthenumberofjellybeanscontainedinajarandthendiscusstheirestimatesinagroup.Followingthediscussion,participantsthenmadeanotherindividualprivateestimate.Jennessfoundthatthissecondprivateestimatemovedclosertothegroupestimateandthatfemalestypicallyconformedmore.ThisshowsthatISIwilloccurinunfamiliar,ambiguoussituationsastheparticipantsbelievethattheygainknowledgefromthegroupandarenowmorelikelytoberight.WhileJennessprovidesconvincingevidencefortheroleofISI,itmustbenotedthathisexperimenthasbeencriticisedforlackingecologicalvalidity.Providinganestimateofthenumberofbeansinajarisarathermundanetaskwithnosocialconsequences.Consequently,itislegitimatetoquestionwhetherwewoulddisplaysuchlevelsofISIintasksthathavemoresignificantsocialconsequences,forexample,hearingevidenceinacourtcasefroman‘expert’barrister.Therefore,untilfurtherresearchexaminingISIisconductedinthereal‐world,theseresultsremainconfinedtothelaboratory.[~575Words]
ResearchsupportfortheroleofISIiswell‐detailedandaccurate.LimitationofJennessstudycreatesabalanceinthediscussionfortheroleofISIinconformity.
ExaminerStyleComments: MarkBand4Thisisawell‐structuredessaywhichevidentlyfollowedaclearplantooutlineandevaluateNSIandthenrepeatthisformulaforISI.Thishasprovedeffectivetocreatearesponsewhicheffectivelydealswithseveralpiecesofresearchexaminingconformityasaformofsocialinfluence.Theuseofspecialistterminologyisconsistentthroughout.
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Discuss factors that can affect conformity. Refer to variations of Asch’s experiment in your answer. (16 marks) Therearethreemainfactorsthataffectwhetherapersonconforms:groupsize,unanimityandtaskdifficulty.Firstly,itislogicaltoassumethatalargergroupwillincreasetherateofconformity,becausethesizeofthesocialpressureincreases.However,researchbyAschhasfoundthattheeffectofgroupsizeisnotsostraightforward.InAsch’soriginalexperiment,onerealparticipantwasplacedamongsixtoeightconfederates.Aschfoundthattheaverageconformityratewas32%.Aschfoundthatwhentherewasonlyoneconfederate,conformitydroppedtojust3%andwhenthereweretwo,conformitydroppedto12.8%.However,withthreeconfederates,Aschfoundthatconformityremainedthesameataround32%.Increasingthegroupsizehaslimitations.WhenAschincreasedthesizeofthemajorityto15confederateshefoundthatconformitystartedtodrop.Thismaybebecausethesituationisseenasbizarreandtheparticipantsstartedtobecomesuspicious,leadingtodemandcharacteristics.Theseresultsshowthatgroupsizehasasignificantimpactonconformityandthatwhenagrouphasthreeormorepeople,conformityreachesitshighestlevelatapproximately32%.Anotherfactorthataffectsconformityisunanimity,whichistheextenttowhichthemajorityagreeintheirviewsorbehaviour.Ifamajorityifunanimousintheiropinion,thentheyaremorelikelytohaveasignificantimpact.Aschexaminedtheideaofunanimityinavariationwhereoneoftheconfederateswasinstructedtogivethecorrectanswerthroughout.Inthisvariation,theaverageconformityratedroppedtojust5%.Thisshowsthatwhenamajorityisbroken,peoplearemorelikelytoresistthepressuretoconform.Thisisbecausetheydonotfeelasthoughtheyarealoneandtheydonothavetogoalongwiththegroup.Thefinalfactorthataffectsconformityistaskdifficulty.IntheoriginalAschexperimentthecorrectanswerwasalwaysobvious;therefore,theparticipantswereconformingduetonormativesocialinfluenceandadesiretofitin.However,inoneofthevariations,Aschmadethelengthoflinessignificantlysmallerandmoredifficulttojudge.Inthisvariation,Aschfoundthattherateofconformityincreased.
Aswiftintroduction,namingthekeyfactorsthatcanaffectconformity.Groupsizeasafactorisclearlyexplained.Well‐detailedandhighlyaccurateknowledgeofgroupsizeandAsch’svariationsispresented.Thisdiscussionislinkedtothequestionandconsidersthepossibleimpactofdemandcharacteristics.Theideaofunanimityiswell‐explainedandaccurate.AppropriatereferencetoAsch’svariationwhichdemonstratessupportforthenotionofunanimityaffectingconformityrates.Thethird,andfinal,factoroftaskdifficultiswellexplained.
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Thisislikelytobetheresultofinformationalsocialinfluence,asindividualslooktoanotherforguidancewhencompletingthetask,suggestingthatastasksbecomemoredifficult,peoplearemorelikelytoconform.Furthermore,Jenness(1932)alsoprovidesresearchsupportfortheideaoftaskdifficultly.InJenness’study,participantswereaskedtoinitiallymakeindependentjudgementsaboutthenumberofjellybeanscontainedinajarandthendiscusstheirestimatesinagroup.Followingthediscussion,participantsthenmadeanotherindividualprivateestimate.Jennessfoundthatthissecondprivateestimatemovedclosertowardsthegroupestimate.Jennessconcludedthatthisshiftinjudgementwasduetotheambiguityofthetaskandthereforethedifficultofthetaskledpeopletoconformforinformationalreasons,astheybelievedthatthegroupweremorelikelytobecorrect.[~525Words]
Theevaluativecommentaryisclearanddrawsontwosupportingstudiesthatarelinkedtoinformationalsocialinfluence.
ExaminerStyleComments: MarkBand4Thisisawell‐detailedanswerwhichaccuratelyoutlinesthethreefactorswhicharenamedonthespecificationthatcanaffectconformity,namely:groupsize,unanimityandtaskdifficulty.Eachsectionoutlinesthefactor,drawsonsupportingresearchbyAschandprovidesathoroughandeffectivediscussionlinkedbacktothequestion.Furthermore,theanswerintegratesspecialistterminologythroughout,includingreferencestonormativeandinformationalsocialinfluence.
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Outline and evaluate research into conformity to social roles. (16 marks) Zimbardo(1973)conductedastudyonconformitytosocialroles,calledtheStanfordPrisonExperiment.Theaimofhisexperimentwastoexaminewhetherpeoplewouldconformtogivensocialroleswhenplacedinamockprisonenvironment.Hissampleconsistedofmaleuniversitystudentswhowererandomlyassignedtooneoftwosocialroles:prisonerorguard.The‘prisoners’werearrestedbylocalpolice,givenanumberedsmockedtowear,andchainswereplacedaroundtheirankles.Theguardsweregivenuniforms,sunglasses,handcuffsandatruncheonandwereinstructedtoruntheprisonwithoutusingphysicalviolence.Theexperimentwassettorunfortwoweeks,althoughitwasterminatedafteronlysixdays.Zimbardofoundthatboththeprisonersandguardsquicklyidentifiedwiththeirsocialroles.Withindaystheprisonersrebelled,whichwasquicklycrushedbytheguards,whothengrewincreasinglyabusivetowardsthem.Theguardsdehumanisedtheprisoners,wakingthemduringthenightandforcingthemtocleantoiletswiththeirbarehands;theprisonersbecameincreasinglysubmissive,identifyingfurtherwiththeirsubordinaterole.ArecentreplicationoftheStanfordPrisonExperiment,carriedoutbyReicherandHaslam(2006),contradictsthefindingsofZimbardo.Inthisreplication,theparticipantsdidnotconformtotheirsocialrolesautomatically.Forexample,theguardsdidnotidentifywiththeirstatusandrefusedtoimposetheirauthority;theprisonersidentifiedasagrouptochallengetheguard’sauthority,whichresultedinashiftofpowerandacollapseoftheprisonsystem.TheseresultsclearlycontradictthefindingsofZimbardoandsuggestthatconformitytosocialrolesmaynotbeautomatic,asZimbardooriginallyimplied.Furthermore,individualdifferencesandpersonalityalsodeterminetheextenttowhichapersonconformstosocialroles.InZimbardo’soriginalexperiment,thebehaviouroftheguardsvarieddramatically,fromextremelysadisticbehaviourdisplayedbyaroundonethirdoftheparticipantsinthatrole,toafewguardswhoactuallyhelpedtheprisonersbyofferingsupportandsympathy,givingcigarettesandreinstatinglostprivileges.Thissuggeststhatsituationalfactorsarenottheonlycauseofconformitytosocialroles,anddispositionalfactorssuchaspersonalityalsoplayarole,implyingthatZimbardo’sconclusioncouldhavebeenover‐stated.
Atimelyintroductionnamingappropriateresearchintoconformitytosocialrolesfromtheoffset.AccurateanddetaileddescriptionofZimbardo’sprocedureinassigningsocialrolestotheparticipants.ClearknowledgeofthekeyfindingsfromtheStanfordPrisonExperimentarepresented.Aneffectiveevaluationpointdrawingattentiontocontradictoryresearchonthesametopic.Aninterestingfactortoconsider.
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Zimbardo’sexperimenthasbeenheavilycriticisedforbreakingmanyethicalguidelines,especiallyprotectionfromharm.Fiveoftheprisonerslefttheexperimentearlybecauseoftheiradversereactionstothephysicalandmentaltorment.Furthermore,someoftheguardsreportedfeelingsofanxietyandguiltasaresultoftheiractionsduringtheStanfordPrisonExperiment.AlthoughZimbardofollowedtheethicalguidelinesofStanfordUniversityanddebriefedhisparticipantsafterwards,heacknowledgedthatthestudyshouldhavebeenstoppedearlier.Ithasbeensuggestedthathewasrespondingmoreintheroleofsuperintendentoftheprisonratherthanastheresearcherwithresponsibilityforhisparticipants.Furthermore,thefactthatZimbardoonlyusedmaleparticipantsinhissampleshowsabetabias,ashisresearchmayhaveignoredorminimisedthedifferencesbetweenmenandwomeninrelationtoconformitytosocialrolesandthereforeweareunabletoconcludewhetherfemalesconformtosocialrolesinasimilarway.[~525Words]
Effectiveevaluativecommentaryincludingreferencetoethicalissuesandtheadditionalissueofbetabias.
ExaminerStyleComments: MarkBand4Thisisawell‐detailedandaccurateaccountofZimbardo’sStanfordPrisonExperimentinvestigatingconformitytosocialroles.Theoutlineisconcise,yetthorough.Theevaluationcommentaryiseffectiveinmostplaceswiththefinalparagraphhighlightingthecontroversialnatureofthestudy,culminatingthehigh‐leveldiscussionofZimbardo’swork.
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Discuss research into obedience as investigated by Milgram. (16 marks) Milgraminvestigatedwhetherordinarypeoplewouldobeyanordertoinflictpainonaninnocentperson.Hissampleof40maleAmericanvolunteerswenttoYaleUniversity,wheretheymettheexperimenterandanotherparticipant(aconfederate).Itwasfixedsothattherealparticipantwasassignedtheroleof‘teacher’andinstructedtogiveanelectricshockofincreasingstrength(from15–450volts)tothe‘learner’everytimehemadeamistakeonalistofwordpairs.At300voltsthelearnercouldbeheardcomplaining,butafterthattherewerenofurtherresponses.Theexperimentcontinueduntileithertheparticipantrefusedtocontinue,orthemaximumof450voltswasreached.Iftheytriedtostop,theexperimenterwouldofferaverbalprod,e.g.‘Theexperimentrequiresthatyoucontinue’.Milgramfoundthatallparticipantswentto300voltsand65%administeredthefull450volts.Inaddition,qualitativeobservationsreportparticipantsshowingsignsofdistressandtension:sweating,stutteringandtrembling.OnecriticismofMilgram’sstudyisthatitbrokeseveralethicalguidelines.Milgramdeceivedhisparticipantsastheybelievedthattheyweretakingpartinastudyonhowpunishmentaffectslearning,ratherthanonobedience.Theywerealsodeceivedbytheriggingoftheroleallocationthatwasinfactpre‐determined.Duetothenatureofthetask,Milgramdidnotprotecttheparticipantsfrompsychologicalharm,sincemanyofthemshowedsignsofrealdistressduringtheexperimentandmayhavecontinuedtofeelguiltyfollowingtheexperiment,knowingthattheycouldhaveharmedanotherhumanbeing.SomecriticsofMilgrambelievedthatthesebreachescouldservetodamagethereputationofpsychologyandjeopardisefutureresearch.AnothercriticismofMilgram’sstudyisthatitlacksecologicalvalidity.ThisisbecauseMilgramconductedalaboratorystudy,whichisverydifferentfromreal‐lifesituationsofobedience.Ineverydaylife,weoftenobeyfarmoreharmlessinstructions,ratherthangivingpeopleelectricshocks.Asaresult,weareunabletogeneralisehisfindingstoreallifesituationsofobedienceandcannotconcludethatpeoplewouldobeylesssevereinstructionstothesamedegree.However,Milgramcountersthisclaim,statingthatthelaboratorycanreflectwiderauthorityrelationshipsseeninreal‐lifesituations.Forexample,Hoflingetal.(1966)foundthatnursesweresurprisinglyobedienttounjustifiedinstructionsfromadoctorinahospitalsettingandthis
Milgram’saimisclearlystatedattheoffset.AnaccurateoverviewofMilgram’sprocedureispresented.ThoroughknowledgeofMilgram’sfindingsisevident.Aninterestingstarttotheevaluativecommentaryconsideringthelastingimpactofthisinfamousstudy.Anotherwell‐measuredlimitationofMilgram’sresearchonobedienceisconsideredinthesecondevaluationparagraph.However,theansweralsoprovidesaneffectivecounter‐
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suggeststhatMilgram’sfindingsdoapplyoutsidethelaboratory.AnothermethodologicalcriticismofMilgram’sstudyisthatitlackspopulationvalidity.ThisisbecauseMilgramusedabiasedsampleof40maleAmericanvolunteersfromabroadlyindividualisticsociety.Therefore,weareunabletogeneralisetheresultstootherpopulations,particularlycollectivistcultures,ortoexplainthebehaviouroffemalessinceitcannotbeconcludedthatthosewithotherculturalexperiences,orfemaleparticipants,wouldrespondinasimilarwaytothatobservedoriginallybyMilgram.ThefactthatMilgramonlyusedmaleparticipantsinhisoriginalsampleshowsabetabias,ashisresearchmayhaveignoredorminimisedthedifferencesbetweenmenandwomeninrelationtotheconclusionsdrawnregardingobediencetoauthority.Itcanalsobecriticisedasbeingandrocentric,sincetheresultscannotbegeneralisedtofemales.[~550Words]
criticismtodevelopthispointfurther.Thefinaldiscussioncommentconsiderstheissuesofculturalbiasandbetabiasappropriately,relatingbacktheevaluationbacktothequestion.
ExaminerStyleComments: MarkBand4Thisisanexcellentresponsetothisexamquestion.TheanswershowssoundknowledgeandunderstandingofMilgram’soriginalstudyinvestigatingobediencetoauthority.Thediscussioniscanteredonthreelimitationsandprovidesanin‐depthcommentarythatisthoroughandeffective,embeddingissuesanddebates, withconsistentuseofspecialistterminology.
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Outline and evaluate how situational variables have been shown to affect obedience to authority. (16 marks) Situationalvariablesfocusonexternalfactorsthataffectthelikelihoodthatsomeonewillobeyorders,includingproximity,locationanduniform. MilgramconductedhisoriginalresearchinalaboratoryofYaleUniversity.Inordertotestthepowerofthelocation,MilgramconductedavariationinarundownbuildinginBridgeport,Connecticut.Inthisvariation,thepercentageofparticipantswhoadministeredthefull450voltsdroppedfrom65%to47.5%,highlightingtheimportanceoflocationincreatingaprestigiousatmospheregeneratingrespectandobedience.Likewise,Milgramdemonstratedthepowerofuniforminavariationwheretheexperimenterwascalledawayandreplacedbyanother‘participant’(confederate)innormalclothes,ratherthanalabcoat.Here,thepercentageofparticipantswhoadministeredthefullshockdroppedto20%.Whilethisvariationappearstosuggestthatuniformisanimportantfactorthataffectsobediencetoauthority,itisunclearfromthisvariationalonewhethertheuniformisthecontributingfactororwhethertheexperimenteralsoappearsmorelegitimateduetohissocialstatusandrole.However,thereisadditionalresearchsupportfortheroleofuniformaffectingobediencerates.Bickman(1974)conductedafieldexperimentinNewYorkCitywhereconfederatesstoodonthestreetandaskedmembersofthepublicwhowerepassingbytoperformasmalltasksuchaspickingupapieceoflitterorprovidingacoinfortheparkingmeter.Theoutfitthattheconfederatewaswearingvariedfromasmartsuit,jacketandtie,amilkman’soutfitorasecurityguard’suniform.Itwasfoundthatinthisfinalconditionthemembersofthepublicweretwiceaslikelytoobeytheordergivenbythe‘securityguard’,whichsupportsMilgram’sideathatauniformaddstothelegitimacyoftheauthorityfigureandisasituationalvariablewhichincreasesobediencelevels.Proximityreferstohowclosesomeoneorsomethingis.InavariationofMilgram’sexperimentwheretheteacherandlearnerwereinthesameroom,thepercentageofparticipantswhoadministeredthefull450voltsdroppedfrom65%to40%becausetheteachercouldunderstandthelearner’spainmoredirectly.Inanothervariation,theexperimenterlefttheroomandgavetheinstructionsoverthetelephone.Withthis
Thethreesituationalvariablesaffectingobediencenamedonthespecificationarenamedfromtheoutset.Well‐explainedimpactoflocationwithaccuratefindingspresented.Well‐detailedknowledgeofMilgram’svariationsisusedtosupportthenotionofuniform.EffectiveevaluationdrawingonrelevantresearchsupportfromBickmantoillustratethepoweroftheuniforminaffectingobedience.
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variationtheobediencelevelsfellevenfurtherto20.5%.Thisshowsthatproximityaffectsobedienceintwoways:1)thecloserapersonistoanauthorityfigurethemorelikelytheyaretoobey;2)thecloserapersonistotheconsequencesoftheiractions,thelesslikelytheyaretoobey.Whilesituationalvariableslikeuniformandproximityareseentobeimportant,researchsuggeststhatotherfactors(e.g.culture)alsoplayanimportantrole.KilmanandMann(1974)replicatedMilgram’soriginalstudyproceduresinAustraliabutfoundthatonly16%oftheparticipantsshockedthelearneratthemaximumvoltagelevelof450VwhereasMantell(1971),ontheotherhand,showedthatitwas85%whenconductedinGermany.Thiscross‐culturalcomparisonshowsthatdifferentsocietiesfollowalternativehierarchicalstructuresandchildrenmaybesocialiseddifferentlyfromayoungagetobemore,orless,obedient.Thissuggeststhatwhilesituationalfactorslikeuniformandproximityareimportant,otherfactorsmayplayamoresignificantroleinobedientbehaviour.[~525Words]
ThenotionofproximityisdefinedandthendemonstratedwithtwoappropriatevariationsfromMilgram.Awell‐detailedandeffectiveevaluationpointdrawingoncross‐culturalresearchisusedtoexploreothercontributingfactors.
ExaminerStyleComments: MarkBand4Thisresponseisofanappropriatelengthforaquestionwhichattemptstocoverallthreesituationalvariablesaffectingobediencenamedonthespecification.Theelusivebreadthanddepthtrade‐offhasbeenachievedthroughpreciseandaccuratedescriptionandinterestingandwell‐elaborateddiscussion.Theenmeshmentofissuesanddebatesintotheresponsedemonstratesahighlevelofknowledgeandunderstandingofthedemandsforthosewantingtosecureentryintothetopmarkband.
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Outline and evaluate the authoritarian personality as a dispositional explanation for obedience. (16 marks) Dispositionalexplanationsforobediencefocusoninternal(personality)characteristicswithinhumansthatcontributetoobedience.OneparticularexplanationfocusesontheauthoritarianpersonalitywhichwasproposedbyAdorno.Adornoetal.(1950)believedthatthefoundationsforanauthoritarianpersonalitywerelaidinearlychildhoodbecauseofharshandstrictparenting.Thiscreatesresentmentwithinthechildastheygrowupand,sincetheycannotexpressitatthetime,thefeelingsaredisplacedontootherswhoareseenas‘weak’or‘inferior’.AccordingtoAdorno,thispersonalitytypeiscorrelatedwithprejudiceanddiscriminationaswellasobedience.Adornoetal.conductedastudyusing2000middle‐class,CaucasianAmericanstofindouttheirunconsciousviewstowardsotherracialgroupsbydevelopinganumberofquestionnairesincludingtheF‐scale,whichmeasuredfascisttendencies.ThosehighontheF‐scalewerestatus‐conscious,moreobedienttoauthorityfiguresandshowedanextremesubmissivenessandrespect.Theyalsobelievedthatsocietyrequiresstrongleadershiptoenforcerigid,traditionalvalues,hencetheirdispositionalpreferenceforobedientbehaviour.Thereisresearchsupportfortheauthoritarianpersonalityasanexplanationforobedience.MilgramandElms(1966)conductedpost‐experimentalinterviewswithparticipantswhowerefullyobedientinMilgram’soriginalstudy,toseeiftherewasalinkbetweenhighlevelsofobedienceandanauthoritarianpersonality.ItwasfoundthattheobedientparticipantsscoredhigherontheF‐scaleincomparisontothedisobedientparticipants.Furthermore,theobedientparticipantswerelessclosetotheirfathersduringchildhoodandadmiredtheexperimenterinMilgram’sstudy,whichwasquitetheoppositefordisobedientparticipants.ItwasconcludedthattheobedientparticipantsinMilgram’soriginalresearchdisplayedmorecharacteristicsoftheauthoritarianpersonality.Theremaybeindividualdifferencesthatcontributetothedevelopmentoftheauthoritarianpersonality.ResearchbyMiddendorpandMeleon(1990)hasfoundthatless‐educatedpeoplearemorelikelythanwell‐educatedpeopletodisplayauthoritarianpersonalitycharacteristics.Iftheseclaimsarecorrect,thenitispossiblethatitisnotauthoritarianpersonalitycharacteristicsalonethatleadtoobedience,but
Strongintroductionidentifyingkeyresearchersintotheauthoritarianpersonalityfromtheoffset.Briefoverviewofthemethodologyusedtoassessauthoritarianpersonalitypresented.Keyfindingsrelateddirectlytothequestionofexplainingobedience.ResearchsupportfromMilgramandElmsusedeffectivelytobegintheevaluativecommentary.Aninterestingcounter‐argumentsuggestingthateducationisamediating
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alsootherfactors,includinglevelsofeducation.Theremaybemethodologicalcriticismsassociatedwiththemeasuresusedtodetermineauthoritarianpersonalitytraits.ItispossiblethattheF‐scalesuffersfromresponsebiasorsocialdesirability,whereparticipantsprovideanswersthataresociallyacceptable.Forexample,participantsmayappearmoreauthoritarianbecausetheybelievethattheiranswersaresocially‘correct’andconsequentlytheyareincorrectlyclassifiedasauthoritarianwhentheyarenot.This,therefore,reducestheinternalvalidityofthequestionnaireresearchmethodusedindeterminingthedegreeofauthoritarianism,suggestingthatotherfactors/explanationsmayberesponsibleforobedientbehaviour.Adornoetal.cametobelievethatahighdegreeofauthoritarianismwassimilartosufferingfromapsychologicaldisorder,withthecauselyingwithinthepersonalityoftheindividual(nature)butoriginallycausedbythetreatmenttheyreceivedfromtheirparentsatayoungage(nurture).Obedientbehaviouris,therefore,determinedbyoursocialisationexperiencesandnotaresultoffreewill.However,somepsychologists(e.g.humanisticpsychologists)woulddismisstheseclaimsandarguethathumanshavethecapacityforfreewillandchangeandthatdispositionalexplanationsforobedienceareoverlydeterministic.[~525Words]
factor.Abalanceddiscussionisprovidedwithalimitationofthemethodsusedtoassessauthoritarianpersonality.Thefinalparagraphconcludestheessaywithappropriatereferencetoissuesanddebates.
ExaminerStyleComments: MarkBand4Thisisawell‐structuredandessaywhichprovidesanaccurateandwell‐detailedoutlineofkeyresearchintotheauthoritarianpersonalityasadispositionalexplanationforobedience.Thefollowingevaluativecommentarycoversarangeofeffectivepointstosupportandcritiquethisconcept.Overall,theessayisclear,coherentandfocusedandspecialistterminologyisusedthroughout.
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Two A level students were discussing the topic of social influence after their last psychology lesson. Louise: “It’s incredible how some people can resist social influence isn’t it, Matt? They must have a strong personality with lots of confidence”. Matt: “I don’t agree with you, Louise, I think people are more likely to resist social influence if the people they are with do so too”. Outline and evaluate two explanations of resistance to social influence. In your answer, refer to the views expressed by Louise and Matt in the conversation above. (16 marks) TherearetwoexplanationsofresistancetosocialinfluencethatrelatetoLouiseandMatt’sconversation:socialsupportandlocusofcontrol.Louisesuggeststhata‘confidentpersonality’isthereasonwhypeopleresistsocialinfluenceandthereforesheisadvocatingadispositionalexplanation,linkedtotheideaoflocusofcontrol.Peoplewithaninternallocusofcontrolbelievethattheyhavecontrolovertheirlifeandarelessconcernedwithsocialapproval.Individualswithaninternallocusofcontrolare,therefore,moreindependentandfinditeasiertoresistsocialinfluence.Itcouldbeinferredthatapersonwitha‘strong’personalitywouldbemorelikelytodisplayaninternallocusofcontrolandthereforeresistsocialinfluence.Thereisresearchsupportfortheideathatindividualswithaninternallocusofcontrolarelesslikelytoconform.Spector(1983)usedRotter’slocusofcontrolscaletodeterminewhetherlocusofcontrolisassociatedwithconformity.From157students,Spectorfoundthatindividualswithahighinternallocusofcontrolwerelesslikelytoconformthanthosewithahighexternallocusofcontrol,butonlyinsituationsofnormativesocialinfluence,whereindividualsconformtobeaccepted.Therewasnodifferencebetweenthetwogroupsforinformationalsocialinfluence.Thissuggeststhatnormativesocialinfluence,thedesiretofitin,ismorepowerfulthaninformationalsocialinfluence,thedesiretoberight,whenconsideringlocusofcontrol.TheseresultssuggestthatLouise’sviewispartlycorrect:anindividualwitha‘strong’personality’(internalLOC)islikelytoresistsocialinfluence,inparticular,thepressuretoconform,especiallyinsituationsofnormativesocialinfluence.However,theresultsalsosuggestthatLouise’sviewisnotnecessarilycorrectincasesofinformationalsocialinfluence,whereapersonconformstobecorrect.
Aswiftintroductionsettingthescenefortherestoftheessay.Applicationtothecontextisembeddedeffectivelyfromtheoff‐set.Anaccuratedescriptionofinternallocusofcontrolandhowthisrelatestoresistance.EffectiveevaluativecommentarydrawingonrelevantresearchsupportfromSpector.Selectionofappropriatematerialfromthescenarioappropriatelydiscussedinthecontextofthisessay.
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Matt,ontheotherhand,putsforwardasituationalexplanation.Mattsuggeststhatresistanceisbasedonthepresenceofotherswhichislinkedtotheideaofsocialsupport.Peoplearemorelikelytoresistsocialinfluenceiftheyhaveanally–someoneelsewhosupportstheirpointofview.Havinganallycanhelpanindividualtobuildconfidenceandremainindependentbecauseitbreakstheunanimityofthegroupandsuggeststhatanotherpointofviewispossible.Thereisevidencetosupporttheideathatsocialsupportcanreducesocialinfluence.InoneofAsch’s(1951)variations,oneoftheconfederateswasinstructedtogivethecorrectanswerthroughout.Inthisvariation,therateofconformitydroppedto5%.Thisdemonstratesthatiftherealparticipanthassupportfortheirbelief(socialsupport),thentheyaremorelikelytoresistthepressuretoconform.ThissuggeststhatMatt’sviewthatresistingsocialinfluencedependsonwhetherothers‘dosotoo’isalsosupportedbyresearch.Aschclearlydemonstratesthatsocialsupportlowersthepressureofthegroupmakingiteasiertodemonstrateindependentbehaviour.[~500Words]
Thesecondfactornamedattheoutsetisdescribedinsuitabledepthtoachievebalance.Evaluativecommentarycompletedwithanotherdiscussionofresearchsupport.Applicationtothescenarioisconsistentthroughouttheresponse.
ExaminerStyleComments: MarkBand4Thisisanexcellentresponsetowhatcansometimesbeconsideredacomplexquestion,giventhefocusonresistance.Theresponsehascorrectlyidentifiedlocusofcontrolandsocialsupportasthenoteworthyfeaturesfromthenovelcontextprovided.ThesearebothaccuratelydescribedandappropriatelyappliedtotheconversationbetweenLouiseandMatt.Furthermore,thediscussionisofanappropriatelengthgiventhedivisionofmarksacrossthethreeassessmentobjectives.
Page 18 AQA A LEVEL Psychology topic essays: Social influence
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Outline and evaluate research into minority influence. (16 marks) Differentfactorscanenhancetheeffectivenessofaminority,including:commitment,flexibilityandconsistency.Consistencyreferstothewayinwhichminorityinfluenceismorelikelytooccurwhenthememberssharethesamebeliefandretainitovertime.Moscovici(1969)conductedastudytoseeifaconsistentminoritycouldinfluenceamajoritytogiveanincorrectanswer,inacolourperceptiontask.Hissampleof172femaleparticipantswereplacedingroupsofsixandshown36slides,allvaryingshadesofblue.Theparticipantshadtostateoutloudthecolourofeachslide.Twoofthesixparticipantswereconfederates.Intheconsistentcondition,thetwoconfederatessaidthatall36slidesweregreen;intheinconsistentcondition,theconfederatessaidthat24oftheslidesweregreenand12wereblue.Moscovicifoundthatintheconsistentcondition,theparticipantsagreedon8.2%ofthetrials,whereasintheinconsistentcondition,theparticipantsonlyagreedon1.25%ofthetrials.Moscoviciusedabiasedsampleof172femaleparticipantsfromAmerica.Asaresult,weareunabletogeneralisetheresultstootherpopulations,forexamplemaleparticipants,andwecannotconcludethatmaleparticipantswouldrespondtominorityinfluenceinthesameway.Moscovici’sresearchcanbecriticisedasbeinggynocentricashisresearchtakesanexclusivefocusontheconformingbehaviouroffemaleparticipantstoaminorityinfluence.Furthermore,researchoftensuggeststhatfemalesaremorelikelythanmalestoconformandthereforefurtherresearchisrequiredtodeterminetheeffectofminorityinfluenceonmaleparticipantstoimprovethelowpopulationvalidityofthisexperiment.Moscovicihasbeencriticisedforbreachingethicalguidelinesduringhisstudy.Hedeceivedhisparticipants,astheyweretoldthattheyweretakingpartinacolourperceptiontestwheninfactitwasanexperimentonminorityinfluence.ThisalsomeansthatMoscovicididnotgainfullyinformedconsent.Althoughitisseenasunethicaltodeceiveparticipants,Moscovici’sexperimentrequireddeceptioninordertoachievevalidresults,asiftheparticipantswereawareofthetrueaim,theymighthavedisplayeddemandcharacteristicsandacteddifferently.Thus,acost‐benefitanalysiswoulddeemthattheinsightgainedfromsuchresearchwasworththeshort‐termcosttotheparticipantswhichcouldbedealt
Severalfactorsidentifiedatthebeginning.Theessaycontinuestoconsiderresearchintoconsistencyinrelationtominorityinfluence.AccurateanddetailedoutlineofMoscovici’sresearchstudy.Soundknowledgeofthekeyfindingsfromtheinvestigationarepresented.Theevaluativecommentaryiskick‐startedwithavalidcriticismoftheresearchsample,withanissueembeddedseamlessly.Theevaluationisdevelopedwithanotherlimitationconsideringtheethical
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withbymeansofadebrieffollowingthestudy.Therearemethodologicalissueswithresearchintominorityinfluence.Judgingthecolourofaslideisanartificialtaskandthereforelacksmundanerealism,sinceitisnotsomethingthatoccurseveryday.Researchconditionsarecriticisedasbeingtoofarremovedfromcasesofreal‐worldminorityinfluencesuchaspoliticalcampaigning.Theimplicationsofreal‐worldcasesarealsogrosslydisproportionatetothoseseeninalabsettingastheycanforsomepeopleliterallybecasesoflifeordeathandassuchMoscovici’sresearchlacksexternalvalidity.[~485Words]
implications.TheessayconcludeswithathirddrawbackofMoscovici’sresearchintominorityinfluence.
ExaminerStyleComments: MarkBand4ThisisadetailedandaccurateaccountofMoscovici’sstudyonminorityinfluenceinvestigatingtheimpactofconsistency.Theoutlineprovidessufficientbalancebetweentheprocedureandfindings.Theevaluationconsidersthreelimitationsofhisresearchwiththefirstparagraphembeddingareferencetoissuesanddebatesintheformofgynocentricbias.Allinall,anexcellentessay.
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Outline and evaluate the role of social influence processes in social change. (16 marks) Socialchangereferstohow,overtime,beliefs,attitudesandbehavioursofasocietyarereplacedwithnewnormsandexpectations.Therearemanyprocessesthatareinvolved,thefirstofwhichisconsistency.Displayingaconsistentviewpointisbeneficialinbringingaboutsocialchange,asthemessageappearsmorecredibleandcanhelptoconvinceamajority.AnotherprocessistheAugmentationPrinciple.Whenthemajoritypaysattentiontoselflessandriskyactionsbeingtakenbytheminoritygroup,itismorelikelytointegratethegroup’sopinionintotheirownpersonalviewpointsduetothepersonalsacrificemadebytheminority.Oncetheminorityviewpointhasgottheattentionofsomeofthemajoritygroupmembers,moreandmorepeoplebeginpayingattentionandtheminorityviewpointgathersmomentum,whichiscalledthesnowballeffect.Finally,NormativeSocialInfluencecanencouragesocialchangebyreportingthebehaviourorattitudesofthemajority,tourgeotherstofollowsuittofitinwiththegroup.Minorityinfluencecanoftenactasabarriertosocialchange.Bashiretal.(2013)wereinterestedininvestigatingwhysomanypeopleresistsocialchangeevenwhentheybelieveittobeneeded.Itwasfoundthatsomeminoritygroups,suchasenvironmentalactivistsorfeminists,oftenliveuptothestereotypesassociatedwiththosegroups,whichcanbeoff‐puttingforoutsiders.Thismeansthatthemajorityoftendoesnotwanttobeassociatedwithaminorityforfearofbeingstereotypicallylabelled.Thereisresearchsupportfortheroleofnormativesocialinfluenceasaprocessforsocialchange.Nolanetal.(2008)conductedastudywhichspannedonemonthinCaliforniaandinvolvedhangingmessagesonthefrontdoorsofpeople’shousesinSanDiego,encouragingthemtoreduceenergyconsumptionbyindicatingthatmostotherresidentsintheneighbourhoodwerealreadydoingthis.Asameansofcontrol,somehousesreceivedamessageaboutenergyusagebutwithnoreferencetothebehaviourofotherpeopleinthearea.Itwasfoundthattheexperimentalgroupsignificantlyloweredtheirenergyconsumption,showingthatconformitycanleadtopositivesocialchange.Minorityinfluenceandmajorityinfluencemayinvolve
Keyterminologyisoutlined,settingthescenefortherestoftheessaytoflow.Asecondprocessinvolvedinsocialchangeisaccuratelydescribed.Specialistvocabularyisusedeffectively.Afourthconceptcompletestheoutlineelementofthequestion.Aninterestingargumentispresentedtobegintheevaluativecommentary.Effectiveuseofresearchstudiesisusedtosupportthepointbeingdiscussed.
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differentlevelsofcognitiveprocessing.Moscovicibelievesthataminorityviewpointforcesindividualstothinkmoredeeplyabouttheissue.However,Mackie(1987)countersthis,suggestingtheoppositetobetrue.Shesuggeststhatwhenamajoritygroupisthinkingoractinginawaythatisdifferentfromourselvesweareforcedtothinkevenmoredeeplyabouttheirreasons.This,therefore,castsdoubtonthevalidityofMoscovici’sminorityinfluencetheory,suggestingitmaybeanincorrectexplanationofsocialchange.Reportsofsocialchangewithinsocietycaninvolveconceptsthathavenotbeen,orcannotbe,testedempirically,whichmeansthattheylackscientificcredibility.Furthermore,manyexamplesofsocialchangerestonisolatedcasestudies(e.g.MartinLutherKing)andtherefore,anidiographicapproachisoftentaken.Consequently,thereisalargeamountofsubjectiveinterpretationinvolvedinexplainingtheoccurrencesofsocialnormsandsuchevidenceshouldbetreatedwithcaution.However,thereisalsoalargequantityofresearchthatsupportstheprocessesinvolvedinsocialchange,suchasthatofAsch,MilgramandMoscoviciwhichtakeanomotheticapproach,astheyhaveeachcreateduniversallawstoexplainhumanbehaviourundercertainsocialcircumstances.Takentogether,theseisolatedcasestudiesandrelativelylargescalestudiesprovidecredibilitytotheunderlyingprocessesinvolvedinsocialchange.[~537Words]
Aneffectivecounter‐argumentispresentedtocreatebalanceintheresponse.Theessayisroundedoffwithknowledgeablediscussionofrelevantissuesanddebates.
ExaminerStyleComments: MarkBand4Thisquestioncanoftenactasastumblingblockformanystudents.However,thisresponsenavigatesfourkeyconceptsinvolvedasprocessesinsocialchangewithrelativeease.Keyterminologyisusedeffectivelyandconsistentlythroughouttheanswer.Theevaluativecommentaryiswell‐supportedwithrelevantresearchdrawntoelaboratethediscussionpoints.Asuperbeffort.
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NOTES
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NOTES
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Page 25 AQA A LEVEL Psychology topic Essays: SOCIAL INFLUENCE
1. Joseph and Kate are two newly qualified teachers who recently joined Christ the King College. Their colleagues are going on a one-day strike due to pay and conditions. When Kate was asked why she went on strike, she said, “After sitting in the staff room and hearing the arguments from my colleagues, I realised they were right, and the conditions are definitely getting worse for teachers”. When Joseph was asked, he said, “I just fancied a day off and didn’t want to be the only one sitting in the office alone, so I thought I would join everyone else”.
Discuss explanations of conformity. Refer to Joseph and Kate in your answer. (16 marks)
2. Outline and evaluate research examining conformity. (16 marks)
3. Discuss factors that can affect conformity. Refer to variations of Asch’s experiment in your answer. (16 marks)
4. Outline and evaluate research into conformity to social roles. (16 marks)
5. Discuss research into obedience as investigated by Milgram. (16 marks)
6. Outline and evaluate how situational variables have been shown to affect obedience to authority. (16 marks)
7. Outline and evaluate the authoritarian personality as a dispositional explanation for obedience. (16 marks)
8. Two A level students were discussing the topic of social influence after their last psychology lesson. Louise: “It’s incredible how some people can resist social influence isn’t it, Matt? They must have a strong personality with lots of confidence”. Matt: “I don’t agree with you, Louise, I think people are more likely to resist social influence if the people they are with do so too”.
Outline and evaluate two explanations of resistance to social influence. In your answer, refer to the views expressed by Louise and Matt in the conversation above. (16 marks)
9. Outline and evaluate research into minority influence. (16 marks)
10. Outline and evaluate the role of social influence processes in social change. (16 marks)
social influence essays