HowYoungProfessionalscanleverageSocialMediaintoKillerROI

PresentedBy

www.SocialMediaDelivered.comTuesdayApril6th,2010

Speaker:EveMayerOrsburn

http://www.youtube.com/watch?v=QLd9q88ohUs&feature=youtu.be

FACEBOOK

• Over 400 million users around the world• Media user age is 26 years old, but increasing steadily• Over 33% of the U.S. population is on Facebook,• 50% of active users access the site each day• More than 700,000 local business have a fan page

TWITTER

• 75 million world wide users• Average Age: 31• Focused on a ‘business to consumer’ presence• Organizations optimizing Twitter include:

Restaurants, Retail, Celebrities, Dentists, News networks

LINKEDIN

• 60 million business professionals; Average age = 41• Average HH Income of LinkedIn user = $109,000• Known as the most affluent social media vehicle• 80% of companies say that they will use LinkedIn to make a

hiring decision this year• Executives from all Fortune 500 companies are on LinkedIn

It’sabouttheconversation…Know your goals and priorities; you DO NOT have to be everywhereall the time!

Time Spent should be a 80:20 ratio of giving vs. asking for whatyou want.

The quality of your conversation in Social Media should always be

INFORMING + ENTERTAINING + INTERACTIVE =CONVERT TO BUSINESS

www.Twitter.com/LinkedInQueenwww.Linkedin.com/in/EveMayerOrsburn

Let’sConnect!

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Eve’sStats:TwitterFollowers:22,467LinkedInConnections:6,122