April 10, 2008

Health Information

And Programs For

Your Patrons

Roberta Craig, MLIS

Munson Community Health Library

Objectives:

learn how to start

a speaker’s series become familiar

with quality health internet resources

Starting a Speaker’s Series

Selecting TopicsSelecting Speakers

Planning & MarketingFollow-up

Selecting Topics

Know your patrons What are the “Hot Topics”?

Think “Outside the Box”Dust off the old rolodex

Networking/word of mouth

Selecting Speakers

Organizations

Evaluating potential speakers

Organizations

Health related:• Hospital (marketing)• Health Dept.• Local chapters of

National groups• Gyms/fitness ctrs• Dietitians/cooks• Colleges

Non-Health related: Museums Art, theatre, music Television stations Environmental orgs

Evaluate Potential Speakers

• With an organization? (.edu,.gov,.org, or

.com)

• Credentials/References/Education?

• “Google” their name

• Do they have a website?

• BEWARE of the “.COM” types!!

Planning & Marketing

• Speaker Letter• Quarterly program

newsletter/brochure• Program flyers• Postcards• Marketing strategy• Early planning!!!

Final prep & follow-up:Call speaker 1-2

days prior

Program evaluation

Summary for Success:

• Topics are fresh and timely

• Topics meet a community need

• Speakers are carefully selected

• Planning is done early

• Marketing is strategic

• Final prep with speaker

• Evaluate your programs

Munson Community Health Library

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Munson Community Health Library

According to the Institute of Medicine, nearly half of all American adults (90 million people), have difficulty understanding and using health information.

Literacy skills are the strongest predictor of an individual’s health status.

Munson Community Health Library

What information resources are available?

Health care professionals

Health Information Professionals

Consumer Health andPublicLibraries

Internet

News reports

Munson Community Health Library

Start your search at a credible ‘portal’ Medlineplus.gov – National Library of Medicine

Mel.org – Michigan Electronic Library

FDA, CDC, AHQR – government agencies

I s the date of the last revision/ update posted?

Currency

Can you identif y a sponsor?Who is on the advisory board?Professionals, businesses, government agencies?

Can you contact the sponsor?

Are there advertisements?

What is the domain:.gov .edu .org .com

Sponsorship

Website Evaluation Guidelines

Does the site ask f or personal inf ormation?

How will this inf o be used?

Privacy

For whom is the website intended?--Professional vs consumer

Audience

I s inf o presented in clear manner?I s f act diff erentiated f rom opinion?Are any references listed?

Factual inf ormation

Website Evaluation Guidelines

http://medlineplus.gov

http://familydoctor.org/online/famdocen/home.html

http://www.medscape.com

Webmd.com

Webmd.com

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