Post on 19-Oct-2014
description
Web 2.0 + Public Health
Alison Grodzinski, MLISPrevention Research Center of Michigan,
University of Michigan School of Public Health
Gillian Mayman, MLISHealth Sciences Libraries, University of Michigan
agenda
I. IntroductionsII. Applying Web 2.0 to public
health practiceIII. BreakIV. Implementing Web 2.0 for
public health practiceV. Wrap Up
applying web 2.0 to public health practice
APHA Learning Institute
Alison Grodzinski, MLIS, Prevention Research Center of MichiganAmerican Public Health Association Conference,
November 7, 2009
Presenter Disclosures
1. The following personal financial relationships with commercial interests relevant to this presentation existed during the past 12 months:
Alison Grodzinski
No relationships to disclose
web 2.0
social media
new media
Author-generatedStaticOrganization DrivenRetrieval
then
User-generatedParticipatoryCommunity DrivenCreation
now
Author-generatedStaticOrganization DrivenRetrieval
then
“all the websites (and web technologies) out there that get their value from the actions of users”
--Information Week
conversation
technologies
BlogsRSS
wikis social network sites
media sharing podcasting
videocasting screencasting
social bookmarking virtual worlds
gaming mashups mapping v
collaborative editing
80% of all American adults use the internet
93% 18-29 year olds
43%over 65
77% read blogs
62% watch a video on a video-sharing site
Pew Internet and American Life Project
47% use an online social networking site
Pew Internet and American Life Project
37% upload photos to a website so they can share them
Pew Internet and American Life Project
19% use Twitter or update their status online
age 34median age of social media users
Pew Internet and American Life Project
61%
Pew Internet and American Life Project
25%
used the internet to look for health information
Social media is changing our daily lives
1. Where we get our news2. How we start and do business3. How we meet and stay in touch4. What we reveal5. What we can influence.
S. Gordhammer (Mashable October 16, 2009)
Top 3 Technologies
1. Blogs 2. Media sharing sites3. Social networking sites
blogs
a personal or organizational website in the form of an online journal, with new entries appearing in sequence as they are written, especially as
dealing with reflections or opinion, and typically incorporating links to other articles.http://en.wiktionary.org/
diabetesmine.com
getreadyforflu.blogspot.com
http://blogs.cdc.gov/publichealthmatters/
MY BLOGPost #3And more interesting info I want to share
Post #2more information I want to share
Post #1Information I want to share
Standard welcome paragraph with useless information that no one reads.
MY WEB SITE
LINKS
HoursDirectionsStaff DirectoryDepartments
MY BLOG
Post #1
Post #2
MY BLOGPost #3And more interesting info I want to share
Post #2more information I want to share
Post #1Information I want to share
Standard welcome paragraph with useless information that no one reads.
MY WEB SITE
LINKS
HoursDirectionsStaff DirectoryDepartments
MY BLOG
Post #1
Post #2
MY BLOGPost #3And more interesting info I want to share
Post #2more information I want to share
Post #1Information I want to share
Standard welcome paragraph with useless information that no one reads.
MY WEB SITE
LINKS
HoursDirectionsStaff DirectoryDepartments
MY BLOG
Post #1
Post #2
Benefits• Free, easy to use, and easier to write a couple paragraphs than an entire document
• Allows readers to talk back to you (and each other)
• RSS allows readers to subscribe to the blog and receive posts in their email, feed reader, or iGoogle page
• RSS also allows you to feed the blog posts to your web site, another organization’s web site, a Twitter account, or other online presence
Disadvantages• There is a cost if you do not want your blog branded by the provider
• Maintaining the blog consistently is critical yet difficult to sustain
• Keeping the comments open leads to a freer exchange of ideas but moderation of comments is generally necessary to prevent spam and unpleasantries
media sharing
websites that allow people upload videos, photos, slides, and other content, as well as comment and share with others
http://wikipedia.com/
Benefits• Easy to upload and share pictures, videos, and slides over the web
• Can control who has access to your media files
• Most sites make it easy to embed your media in any website, social networking profile, or blog
Disadvantages• Privacy concerns if your media is completely public
• Users may need to create an account to view media if it isn't public
• Most sites allow only minimal editing (may need to purchase extra software for sophisticated editing)
social networking
websites that provide a virtual community in which people with a shared interest may communicate.
http://en.wiktionary.org/
46 % of online adults 18 and over use a social network site
Benefits• Allows you to be where your users are already spending their time online
• Information can be spread virally through your members/friends/fans
• Inclusive: discussion boards, video, photos, profiles, links, calendar…
Disadvantages• Privacy concerns for both you and your members/friends/fans
• More difficult to get a conversation started than you might imagine
• Just because you build it, doesn’t mean they will come.
Cool tools
scheduling meetings
Livestrong
social media campaigns