Pontiflex AppLeads™

Mobile Performance Marketing

Why Mobile?

Source: eMarketer , October 2010

$-

$500

$1,000

$1,500

$2,000

$2,500

$3,000

2009 2010 2011 2012 2013 2014

US Mobile Ad Spending $ Millions

• Mobile advertising is doubling every two years

Why Mobile?

• High smartphone

penetration in US

• More consumers

shopping online

• +26.7% YTY

• Mobile users are

affluent

• 2X more likely to

make $100K/year

Online Ad Solutions Don’t Work in Mobile

• CPC is the current mobile pricing

model, but it is broken.

• CPC suffers from very high

abandonment and accidental clicks

– According to a December 2010 Harris

study, 63% of mobile app users said

they click on mobile app ads more often

by mistake than on purpose

4

“Today when you click on

a banner ad, it yanks you

out of your app and

throws you onto the

advertiser’s web page. So

people don’t click on the

ads.” – Steve Jobs

Mobile App Advertising Solutions

5

Click-

based

Solutions

In-App Advertising

Solutions

Admob Apple iADs Pontiflex

AppLeads

Time to

Launch

1 day 2 months 30 minutes

Performance Clicks Impressions Sign ups

Our Solution - Pontiflex AppLeads

• Mobile signup ads

• Only pay for valid,

new-to-file sign ups

• 100% opt-in

• Free Branding

Hundreds of premium applications

• Advertise in the

latest and greatest

applications easily

• Automatically

optimized to reach

your audience

• Reach affluent

iPhone users

Mobile Connected the ASPCA to

Qualified Pet Lovers

• Over 5,000 pet lovers in three

weeks

• Subscribers acquired through

Pontiflex performed 2X better

than organic signups

– Open rates

– Click rates

– Donations

Case Study: ASPCA Added Mobile Apps to

Online Plan From Single Point of Connection

Original

Online

Campaign

New

Mobile

Campaign

Simple Creative

• 70 X 70 Logo

• 40 character headline

• 120 characters body text

Getting Started

Launch & Optimize

Complete Simple Creative

Sign Insertion Order

Develop Plan with Pontiflex Team

Advertisers Using Pontiflex AppLeads

“Pontiflex has changed the face of

mobile advertising .”

“We acquire more than half of

our new subscribers through

Pontiflex.”

“People acquired through

Pontiflex were more engaged

than even organic sign-ups.”

“New York City’s 10

Hottest Tech Startups”

“A less intrusive experience

than a takeover ad that might

click the user into a slow

loading mobile screen.”

What People Are Saying

“Pontiflex AppLeads is a

game changing solution.”

Who we arePontiflex is the industry’s leading email and social acquisition platform.

What this means for youOur enabling technology helps brands, organizations and direct marketers connect and engage with people no matter where they are – online, mobile or social media

Employees and offices40 Employees; Headquartered in Brooklyn, NY with offices in Seattle, Boston, and India

Executive teamInvolved in online advertising since its inception; leadership roles at Amazon, IBM, Microsoft, Google and Ogilvy

A Little About Us

Thank You!

Daniel H. Kim

Director of Sales

Dank@pontiflex.com

718.801.8505