All About iPadRead Mobzilaa.com for latest

news and updates on iPad / iPhone

There is a new star in town

Launch facts

Almost 500,000 iPads sold in America during the first week(More than 85 million iPod Touch and iPhones sold worldwide)

9.7 inch touch screen(1024 x 768 resolution)

Always on with at least 10 hours battery life while being used

Nearly all existing iPhone apps work on the iPad, with 3,000 tablet specific apps already available and 1000s more under preparation

Change of media consumption

In the beginning, there was TV...

... then internet came along

And now we have …

... iPad = comfortable computing

Evolution of media consumption

Media TV WEB iPad / tablet PC

Primary model

Watch Scan, Interact, Do Read, Watch, Interact, Do

Differentiator

Creativity Interactivity Ease and pleasure of the experience

Contribution to sales

Awareness +Personalize,configure, consumer testimonials

+ Effortless buying

What will tablets be used for?

Reading

Daily Newspapers Magazines Books Multimedia Books…

Watching

Movies TV Shows Catch up TV, Streaming TV Your own Video & Photos Podcasts…

Working

View & Edit Documents PDF, PPT, DOC, XLS, … Keynote, Pages, Numbers Email, Calendar, Adress Book, … Show Presentations…

Browsing

Internet & Intranet (VPN access) E-commerce websites News websites, … Youtube, Vimeo, … but NO FLASH!

Learning

Interactive text books Encyclopedias Activity books

Playing

From Casual Gaming… To Hardcore Gaming Network Gaming Multiplayers games (Scrabble)

Communicating

Email, Instant Messenging, … Skype, SIP Phones, … Facebook, LinkedIn, … The ultimate Twitter client

Controlling

Device control API Over Bluetooth and Wifi Control Lighting, Heating, Plugs, … Remote PC Control & VNC TV

Where will tablets be used?

At Work

Perfect in Meetings To Show a Presentations

(with VGA cable) Quick document edits Approve documents Access files on Windows Server,

SMB/AFP/NFS/FT/… Checking email, gmail, Me.com, … Fully compatible with Microsoft

Exchange and ActiveSync

Home

Lean Back Computing: online purchases, email, social networks, …

Out and about

City Guide &Roadbooks Google Maps with POI Downloadable Museum Guides (Japan)

School / Universities

Always with you

What marketing opportunities are there for brands?

Display Advertising (iAds)

Local Advertising

eDirect marketing

Social media marketing

Emotional full screen video advertising

Online Campaigns (NO FLASH!)

Apps

Branded Gamevertising

eCouponing

Direct Sales

Ebay

Reality assessment

What’s the iPad about? Is it an e-book?Is it Apple’s response to Amazon’s

Kindle?

Comparing Apples with… ?

It’s far more

Barriers & Myths…

Barriers Penetration

iPad = an icon for a new generation of tablets

Costinitial high cost makes it a (very nice) gadget but a gadget nonetheless

Doubtersanti-hype reaction

Planning & buying adsnew media format to be defined

Myths No flash

Perfectly compensated by HTML5

Reading and eye-soreNot the case

Shared or personalMove from family device to personal device, like a mobile phone

Location targetingExtra services through location based features

Conclusions

Will it live up to its promise?

Yes.

What can Emakina offer to brands who want to go iPad?

What does the future hold

2012

2014

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