APPLE Inc. 

Company Background

Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers .Apple was established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977. The company's best-known products include the iPhone , iPad tablet computer, iPod portable media players, and Macintosh computer line.

Founder’s :Steven Paul "Steve" Jobs was an American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc.Stephen Gary "Steve" Wozniak, known as "Woz“. He is an American inventor, computer engineer and Programmer who co-founded Apple Computer with Steve Jobs and Ronald Wayne . Ronald Gerald Wayne is a retired American electronics industry worker. He co- founded Apple Computer with Steve Wozniak and Steve Jobs.

The Beginning :Apple’s history starts with the story of Stephen G Wozniak and Steven P Jobs young and exceptional people who began building a computer in their garage and launched the microcomputer revolution.1976: Steve Jobs and Steve Wozniak founded Apple Computer, Inc. 1980: Apple converts to public ownership.

The Beginning 1985: John Sculley assumes CEO role.1997: Steve Jobs is named interim CEO.1998: The all-in-one iMac is released .2002 -2006 newly design MacBook and Macbook Pro . Apple. also introduced iPod, iPhone and iPod came into market .2007 Company name change on Apple , Icn..2011 : Death of Steve Jobs.

TodayApple released iPhone 6 ,6+,6s,6c .Apple has 40,800 employees as of 2016.Net profit increased from 15.6% in 2009 to 35.3% in 2016.EPS doubled since 2009 to $12.29.Positive future financial expectations.

What Does Apple Inc. Do ?

APPLE Inc.Apple Inc. designs, develops, and sells consumer electronics , computer software.Apple provides online services. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, and the Apple Watch smartwatch.

Features of

• GORGEOUS LOOK• PROVIDE SECURITY• ICLOUD SERVICE• VERY EXPENSIVE

• USEFUL SOFTWARE'S• NEW UPDATE’S

Features of

Technology of

Major Hardware Products• Apple TV•  iPad • iPhone • iWatch• iPod (Classic, Nano, Shuffle, Touch)• Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)

Major Software Products• Mac OS X• iOS• iTunes• iWork • QuickTime• Safari• iLife• Siri• Car Play

Stores & Services• App Store• Game Center• iAd • iBook store  • iTunes Store• iWork.com• iCloud 

Marketing Strategy of

Target Market or Audience Share• The target market for the Apple products was people under

35 years old. This is a smart marketing strategy of Apple. • Apple creates products that make life easier for the common

businessman, musician and technology buff.• Apple also try to here from audience what they actually

want & how an Apple product experience makes you feel.

Brand Personality• Apple has a branding strategy that focuses on the emotions. • The Apple brand personality is about lifestyle; imagination; liberty

regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

SWOT ANALYSIS

Strength of Strong Brand Image Customer Experience Good Customer Services Advertising Financial Performance

Weakness of Death of Steve Job. Apple Reduces customer support for older products

with the hopes that user will switch on that device. Series of Patent law Apple has much Higher prices Compared to

Competitors Products.

Opportunities of Demand for smart phones and tablets are growing and apple

can seize on this. iCloud smooth integration may encourage user to buy other

Apple Product. Growing Business Technology Sector.

Threats of Rapid Change in technology and demand Tax increases. Price competition from competitors. Android market share increases.

Revenue of

•  Last year Apple notched a record $18 billion in profit during this period, the largest ever recorded by a single public corporation.

• This year the company topped that, generating a profit of $18.4 billion on $75.9 billion in revenue during the last three months of 2015.

• The average sale price for its best selling devices, the iPhone, iPad, and Mac, was also a record high, boosting Apple's margins to 40.1 percent.

Q1/13 Q3/13 Q1/14 Q3/14 Q1/15 Q3/15 Q1/16$0.00

$10.00

$20.00

$30.00

$40.00

$50.00

$60.00

$70.00

$80.00

$54.50

$43.60

$35.30 $37.50

$57.60

$45.60

$37.10

$42.10

$74.60

$58.01

$49.60 $51.50

$75.90

$13.10 $9.50

$6.90 $7.50

$13.10 $10.20

$7.40 $8.50

$18.00 $13.60

$10.70 $11.10

$18.40

Apple Earning

Revenue Profit

Billi

ons

Americas43%

Europe28%

Japan6%

Asia pacific22%

Sales

Geographic Revenue Breakdown 2015

Q3/12 Q2/13 Q1/14 Q4/14 Q3/150

10

20

30

40

50

60

70

80

26 26.9

47.8

37.0431.2 33.8

51

43.7

35.239.3

74.54

61.2

47.5 48.05

74.78

4 4.9 4.1 3.95 3.8 4.57 4.8 4.1 4.4 5.5 5.5 4.6 4.8 5.71 5.31

Apple Device Sells

iPhone & iPad Mac

Axis Title

Dev

ices

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