Post on 09-May-2015
description
STRATEGIC CONSULTING VISUAL IDENTITY TECHNOLOGY
App Store Optimisation 101
iOS Dev Scout # Feb Meetup
by Zhou Wenhan Co-Founder, 2359 Media
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ASO?process of improving the visibility of a mobile app
bit.ly/iOSASO
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Common FeaturesRanking across Countries and Categories
Track Downloads/Revenue
Track Competitors
Ranking across Countries and Categories
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Track Downloads/Revenue
Example of CSV file US report.
Track Downloads/Revenue
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Track Competitors
Track Competitors
Keyword Spy
Track Competitors
Potential keywords
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http://bit.ly/ASOStorm
Learning by DoingKeywords for Fav Alert v2.11
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Keywords
Stuff that is important
• App Icon • Screenshot (First) • Ratings • Screenshot (The Rest) • App Title
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App Title
iPhone: 30 chars visible
iPad: 53 chars visible
Desktop iTunes: 30 chars visible
Title Testing via Facebook Ads
App with a really long name
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Choose Keywords that are
Relevant High Rank
1. Choose country you want to rank for
2. Picking Keywords
Suggested Keywords Add Custom Keywords
3. Get Data for Keywords
• Traffic = How many people search for this keyword
• iPhone Difficulty = How hard it will be to rank highly in a meaningful number
• iPhone Apps = Competing apps that also rank for the chosen keyword. You want to avoid
4. Picking Keywords to try
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Maximizing your keywords of 100 chars
• use all keywords (100 Chars) • short keywords have more high traffic • Single words rather than phrases • Word in title rank highly and do not need to be duplicated • Singular rather than duplicate • Words in Company name already are ranked
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Viable Alternative to Sensor Tower
MobileDevHQ Appnique
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WE ARE HIRING
We are constantly on the lookout for Senior Developers, Technical Project Managers and Partners so explore your opportunities with us by sending an email to:
htttp://2359media.com
wenhan.zhou@2359media.comDownload Slides: