1

#TCHUGSales Enablement

2Who am I?Matt Greener

- More than 15 years as a marketing executive and consultant to businesses and entrepreneurs.

- Marketing Director at App Data Room.

3Why we do what we do

Mobile sales enablement platform.

Enhanced end-to-end customer experience.

Unite sales and marketing teams toward common goals.

HubSpot Connect Featured Integration.

4Expected experience

5Actual experience

6Factors affecting experience

Content, files, materials

Brand and image

Follow-up

Time

Messaging/communication

7How to align sales & marketingInternally

Make communication a priority

Agree on the targeted buyer

Define what constitutes a lead

Seat teams together, physically

Plan together

8How to align sales & marketingExternally

Types of content for your audience

Provide a consistent experience

Have a follow-up process

Multiple touch points - Single source of truth

Web, PDFs, Videos, Presentations, Interactive HTML5, etc. Discover what is needed by feeling their pain.

Don’t forget communication!

9Everyone wins

If you work alone

Your clients and customers

If you work in a global enterprise

If you work with a small team

10Let’s Connect!

Matt Greener

612-470-9939

mgreener@appdataroom.com@AppDataRoom

@RealMattGreener