Post on 17-Jun-2015
The Lounge to APEXTaking the bar experience to new heights
The choice of “APEX” stems from its dictionary definition, “The top or highest part of something, especially one forming a point.” The name not only suggests a competitive edge, but also goes well with the Seventh HIGH branding (i.e. “Taking Manila’s nightlife to new heights.”).
NAME – APEX
Logo Study
1. Develop The Lounge as a bar through various operations, promotions, and entertainment changes.
2. Reintroduce The Lounge as an ideal venue for relaxation and casual interaction thus to remove the public’s notion of it being a formal, fine dining establishment.
3. Rebrand The Lounge as a bar to the general public while still ensuring its clientele of the venue’s functionality for holding events.
Objectives
This project aims to generate Php 300,000 net sales weekly (exclusive of events), amounting to Php 1.2M in F & B.
Identify target market◦ Expats, Socialites, and Celebrities◦ Young Professionals, College Kids
Top of Mind as a Concept bar
More corporate event bookings and table reservations
Goal / KPI’s
Shot Roulette King’s Cup Depth Charge Poker Sports Betting Drunken Tower Wheel of Despair
Games
Permanent Promotions – Applies to all operational hours
Off Hours Promotions – 6:00 pm – 8:00 pm, 12:00 pm – Closing
Day Specific Promotions – All Day Promotions for one specific day
Beer Promotions
Drinking Promotions
Night Concept Person Responsible
Tuesday Feminism SPY
Wednesday Manila Abbi
Thursday Interactivity Jason
Friday Sports Jose
Saturday Party Red Carpet
NIGHTLY PROMOTIONS
CONSTRUCTION AND RENNOVATION COSTSPhysical Alterations
Unit Price Quantity Total StatusModular Stage Installation 143,000 done
Carpet 20,000 done
Lights & Sounds Relocation 36,000
Paint Labor and Materials 450 200 90000
LED Lights 664,230
Wine Library Lounge Foyer 59918 optional
Wine Frame Highlight Lounge Foyer 78581 optional
Window Uplight Washer 65540 recommended
Bar Ledge and Bar table 47392 optional
Wine Shelves Bar Backdrop 39358 optional
Wine Shelves Backfill Uplight 14971 optional
Dining Floor Couch Ambi-Light 154,287 recommended
Table Mood Lamps (Desk Lamps) 5100.08 recommended
Misc. Kits 118,612.58
Professional Fee 60,000
Sticker for Signage 15,000Drink Games
Tower 1000 5 5000Cards 800 4 3200Shot Roulette 1000 20 20000Wheel of Despair 31000 1 30000TOTAL 1,086,430
Interiors (Pegs)
Interiors (Pegs)
October 20, 2011 Thursday 6PM Start of Cocktail Hour Entertainment – Markki Stroem Host: Pauline / Sandra / Cerah Attire: Vegas Inspired
LAUNCHING APEX
EVENT MARKETING COST
ITEM PRICE/ UNIT QTY PRICE NOTES
Invitations 80 100 8000 delivery 0ct 7
Giveaways for Press / General
Shot Glass 60 100 6000 for VIP guests
E-GC for major broadsheets 3000 10 30000
Seventh HIGH GC 2500 20 50000
Press Kit CD's 60 100 6000
Envelopes for Kits 50 100 5000
Entertainment, Markki Stroem 15000
PR - Stratworks 140,000
Contingency fund 20,000
TOTAL 230000
Write-up about APEX launch Photos of APEX APEX and 7th HIGH logos Write-up of 7th HIGH Profile of owners* Details of nightly programming Write-up of WHPI Game mechanics Venue rates & contact info
Press Kit