Aperture 3 workflow

stuart@stuartherbert.com - http://blog.stuartherbert.com/photography/

Stuart Herbert

Aperture 3 Workflow

Processing in Apple’s AperturePublishing on Flickr & WordpressPromoting on Facebook & Twitter

Stuart Herbert

Stuart Herbert - http://blog.stuartherbert.com/photography/Aperture 3 Workflow

About Stuart

• Amateur Photographer

• Largely Self-Taught

• Landscape and Post-Industrial South Wales

• Over 250,000 views on Flickr

About Stuart

What I Will Cover

• Processing in Apple’s Aperture

• Publishing on Flickr & Wordpress

• Promoting on Facebook & Twitter

What I Will Cover

Why Aperture?

But You Hate Aperture?

• If you follow me on Twitter, you will have seen me complain about Aperture many times

• However, there is one key reason why Aperture remains my digital photography tool of choice

But You Hate Aperture?

• If you follow me on Twitter, you will have seen me complain about Aperture many times

• However, there is one key reason why Aperture remains my digital photography tool of choice

The Best Reason!

• Suits photographers who choose digital photography over digital image manipulation

What Does That Mean?

• Designed to store many thousands of images (like shoeboxes with negatives in them)

• Pioneered non-destructive editing(like re-printing from a negative)

• Editing tools adjust images, not manipulate(but you can use Photoshop if you need to)

• I feel like a photographer(and not like a Photoshopper)

Feeding Aperture

• Aperture is like your cat - it exists to be worshipped

• Like your cat, it will ignore you when it feels unloved

• Spinning Beachball of Death (SBOD) is Aperture’s constant companion :(

• Investing in the right hardware really helps Aperture feel worshipped

Feeding Aperture

• Aperture loves RAM

• Even more than it loves CPU!

• 4GB of RAM really helps

• I find it painful with just 2GB of RAM

Feeding Aperture

• Aperture hits disks hard

• Shooting JPEG instead of RAW helps a little

• Fast disks help a lot, RAID 0 helps even more

• Firewire 800 helps more than USB for external drive connections

Feeding Aperture

Feed Aperture Well ...

• ... and it will reward you with a great environment for your photography

• ... and you will spend more time being creative and less time being a computer operator

• ... and your workflow will help rather than hinder your enjoyment

Why Do We Need A Workflow?

Why A Workflow At All

• A route map from camera to browser

• Make sure nothing is missed along the way!

• Repeatable results help with quality

• Saves time with practice

My Workflow

• Eight-stage process

• Archive all, publish the best

• Biased towards my tastes

• Other workflows will rock too

My Workflow

Eight-Stage Process

1.Shoot

2.Import

3.Filter Out

4.Post-Process

5.Filter Again

6.Keyword

7.Publish

8.Review

Eight-Stage Process

1.Shoot

2.Import

3.Filter Out

4.Post-Process

5.Filter Again

6.Keyword

7.Publish

8.Review

Eight-Stage Process

1.Shoot

2.Import

3.Filter Out

4.Post-Process

5.Filter Again

6.Keyword

7.Publish

8.Review

Eight-Stage Process

1.Shoot

2.Import

3.Filter Out

4.Post-Process

5.Filter Again

6.Keyword

7.Publish

8.Review

Eight-Stage Process

1.Shoot

2.Import

3.Filter Out

4.Post-Process

5.Filter Again

6.Keyword

7.Publish

8.Review

Eight-Stage Process

1.Shoot

2.Import

3.Filter Out

4.Post-Process

5.Filter Again

6.Keyword

7.Publish

8.Review

Eight-Stage Process

1.Shoot

2.Import

3.Filter Out

4.Post-Process

5.Filter Again

6.Keyword

7.Publish

8.Review

Eight-Stage Process

1.Shoot

2.Import

3.Filter Out

4.Post-Process

5.Filter Again

6.Keyword

7.Publish

8.Review

1. Shoot

Get It Close In-Camera

• Your original photo is your raw material

• The higher quality the raw material, the better the final result

• The very best photos need no post-processing at all

Right First Time Shots

Right First Time Shot

Rescued In Post-Production

Technical Basics

• Keep your lenses clean

• Keep your camera sensor clean

• Check your histograms for highlights

• Don’t let your shutter speed drop too low

Technical Basics

Artistic Basics

• Be clear on your intention before you shoot

• Consider your choice of focal point

• Consider your depth of field

• Watch your backgrounds for clutter

Artistic Basics

My Choices

• Aperture priority (shutter priority for HDR)

• Bracket 3 shots to deal with highlights

• -1/3 ev exposure compensation on DSLRs (does interesting things to colours)

• Fast glass to allow shallow depth of field

My Choices

Final Words On Shooting

• Shooting on digital is cheap

• So don’t be afraid to take many shots of the same subject in different ways

• You can always delete them if they suck

• But don’t delete them until you’re back at the computer if possible

2. Import

Import

• Gets your photos into Aperture

• Stores your photos into a structure that suits the way you work

Import

• Gets your photos into Aperture

• Stores your photos into a structure that suits the way you work

Organising Photos

• One Aperture project per photography project, per year

• One album per photo-shoot, named by date

• Albums stored in a folder called Incoming

• Suits the way my memory works

Organising Photos

Stack Your Bracketed Shots

Stacking

• If you bracket, you should stack

• If you shoot panoramas, you should stack

• Keeps the filmstrip uncluttered later on

• I don’t stack similar shots - I think of similar shots as separate images

Stacking

3. Filter Out

Filter Out

• Purpose: pick images worth post-processing

• Take the opt-in approach

• It’s fine to pick similar shots at this stage

• Not all shots chosen here have to be published

Filter Out

Review Each Image

• Each image deserves your full attention

• Quickly skip the images that are technically flawed

• Ask yourself: does this image have potential?

Review Each Image

Mark Promising Images 3 Stars

Rating Images

• Rate images to remember your choices

• cmd-1 to cmd-5 awards stars

• cmd-0 removes stars

• cmd-9 marks images as ‘rejected’

Rating Images

My Rating System

• 3 stars == worth post-processing

• 4 stars == post-processed

• 5 stars == published

• 1 & 2 stars unused

My Rating System

Use Loupe If In Doubt

Using The Loupe

• The loupe allows you to inspect up close

• ~ key toggles loupe on and off

• Judgement call on whether photo is sharp or not when viewed at 100%

Using The Loupe

Filter On Three Stars or Better

Filter On Stars Awarded

• Filter on viewing only 3 stars or better

• Hides the photos that didn’t make the cut

• Filter control is normally beside the filmstrip

• In ‘browser’ view, filter control is top-right of the screen

Filter Not Delete

• Filtering is non-destructive; deleting is destructive

• Your opinion on an image might change in future

• Storage space for photos is cheap

• You may never be able to re-create a photo that you deleted

Filter Not Delete

Review Images As A Group

Plenty Of Similar Images At This Stage

Similar Images; only 1 will make final cut

Group Review

• Review photos together that will be published together

• Do they all fit into a similar style and quality?

• ‘Browser’ viewer in Aperture 3 great for this

• Light tables from Aperture 2 also still available

Group Review

Keep In Mind

• The better you get at filtering out weak images at this stage, the less time you will waste later on

• The photos that survive this review are worth the time to post-process

Keep In Mind

• The better you get at filtering out weak images at this stage, the less time you will waste later on

• The photos that survive this review are worth the time to post-process

4. Post-Process

Post-Processing

• Purpose: bring out an image’s full potential

• Sometimes a bit of salvaging goes on too

• Each image’s needs are unique

• But you can get close using Aperture’s presets

Post-Processing

My Post-Process Steps1. View Full Screen

2. Open Adjustments Panel

3. Crop Image

4. Apply Presets

5. Apply Mood

6. Adjust Shadows

7. Adjust Levels

8. Adjust White Balance

9. Make Per-Image Adjustments

10.Mark Image As 4 Stars

11.Compare With Original

12.Try Something Different

3. Crop Image

4. Apply Presets

5. Apply Mood

6. Adjust Shadows

7. Adjust Levels

3. Crop Image

4. Apply Presets

5. Apply Mood

6. Adjust Shadows

7. Adjust Levels

3. Crop Image

4. Apply Presets

5. Apply Mood

6. Adjust Shadows

7. Adjust Levels

3. Crop Image

4. Apply Presets

5. Apply Mood

6. Adjust Shadows

7. Adjust Levels

3. Crop Image

4. Apply Presets

5. Apply Mood

6. Adjust Shadows

7. Adjust Levels

3. Crop Image

4. Apply Presets

5. Apply Mood

6. Adjust Shadows

7. Adjust Levels

3. Crop Image

4. Apply Presets

5. Apply Mood

6. Adjust Shadows

7. Adjust Levels

3. Crop Image

4. Apply Presets

5. Apply Mood

6. Adjust Shadows

7. Adjust Levels

3. Crop Image

4. Apply Presets

5. Apply Mood

6. Adjust Shadows

7. Adjust Levels

3. Crop Image

4. Apply Presets

5. Apply Mood

6. Adjust Shadows

7. Adjust Levels

3. Crop Image

4. Apply Presets

5. Apply Mood

6. Adjust Shadows

7. Adjust Levels

Switch To Full Screen Mode

Full Screen Mode

• Press ‘f’ to enter and leave full screen mode

• Gives you more space to see your photo

• Viewing on black makes adjustments easier

Full Screen Mode

Open The Adjustments Panel

Adjustments Panel

• Press ‘h’ to toggle the panel on & off

• It can float above your photo, or dock to either side

• It contains all of the post-processing tools

• Some tools are added to the panel by default, some will need adding as you go along

Adjustments Panel

Apply A 16:9 Widescreen Crop

Crop Applied

Cropping Images

• Image crops are entirely personal taste

• Some crops are necessary to salvage an image!

• I prefer the widescreen look

• You don’t have to crop if you don’t want to

Cropping Images

Pick & Apply A Preset

Preset Applied

What Are Presets?

• Presets are pre-defined settings for adjustments

• Aperture 3 ships with some basic ones

• You can download more from the web

• You can also create your own

What Are Presets?

My Approach To Adjustments

• Broken into two types of preset

• Per-camera body attempt to mimic same effect using settings appropriate for that body

• ‘Moods’ apply same effect regardless of camera body

• Speedy and effective, but YMMV

Creating Presets

• Each preset started out as a set of adjustments in the panel

• Lengthy tweaking period before happy

• New to Aperture 3: ability to save several adjustment settings as a single preset

• Make your own - use this powerful feature!

Creating Presets

Pick & Apply A Mood

Mood Applied

Using Moods

• Moods are just the way I use presets

• I limit them to adjusting colour, mostly

• Color monochrome at reduced strength is your friend here :)

Using Moods

Adjust Shadows To Taste

Shadows Adjusted

Adjusting Shadows

• You don’t have to shoot RAW to be able to adjust shadows successfully

• The larger the adjustment, the more problems you may introduce into your image

Adjusting Shadows

• You don’t have to shoot RAW to be able to adjust shadows successfully

• The larger the adjustment, the more problems you may introduce into your image

Use Levels To Brighten Image

Levels Adjusted

Adjusting Levels

• Our earlier adjustments will darken your image

• I find dragging the levels best way to brighten image

• Main danger is not brightening the image enough!

Adjusting Levels

Check & Adjust White Balance

White Balance Adjusted

White Balance

• You need something white, grey or black in your image

• Some photographers carry grey card with them to use in a reference shot

• Getting this right can take several attempts

White Balance

Additional Adjustments

• Presets don’t nail every image every time because I’m shooting outdoors where conditions vary from one minute to the next

• Additional adjustments I make the most are color, sharpness and saturation

Mark Image As Four Stars

Mark Image As 4 Stars

• Reminds me that I have post-processed this image

• Gives me an easy way to filter out all unprocessed images later on

Mark Image As 4 Stars

• Reminds me that I have post-processed this image

• Gives me an easy way to filter out all unprocessed images later on

Original Image

Post-Processed Image

Compare With Original

• Always compare with your pre-processed shot

• Easy to lose sight of the image’s potential whilst making adjustments

Compare With Original

• Always compare with your pre-processed shot

• Easy to lose sight of the image’s potential whilst making adjustments

Not Happy? Make A Duplicate

Try Different Looks

Post-Process Results

• Many hours of pleasure spent tweaking tiny adjustments to get a photo ‘just right’

• Creative fun developing alternative looks for the same image

• A set of photos to consider publishing

5. Filter Again

Filter Again

• Do you want to publish every photo that you have processed?

• The key to quality is to be utterly ruthless now

• Less photos (but higher quality) always always always beats more photos (but lower quality)

• In turn, this will drive up the quality of your original photos over time

Filter Again

Post-Processed Shots

How To Filter Again

• Set the filmstrip / browser to filter for 4 stars or better

• Pick the ones you really want to publish, and mark them as 5 stars

• Rinse and repeat until you are happy

• If in doubt, leave a photo at 4 stars

How To Filter Again

Don’t Forget ...

• ... you can go back to each photo and try a different look

• ... and you can go back to your unrated photos to see if any of those are worth reconsidering

• ... keep tinkering and filtering until you are sure that you have your final set of shots

Don’t Forget ...

6. Keyword

Keywording

• Exactly the same as tagging on Flickr

• Helps people find your photos online

• Helps you search a large archive of photos in future years :)

Keywording

My Keyword Hierarchy

• Location

• Project

• Points of Interest

• Other Keywords

• Location

• Project

• Other Keywords

• Location

• Project

• Other Keywords

• Location

• Project

• Other Keywords

Keywording In Aperture

• Tag all the photos with the common keywords first (location, shoot title, ...)

• Tag each photo with keywords to capture its unique elements next

• Keywording is slow and boring, but worth the effort on the right photos

7. Publish

Publishing The Photos

• Publish to Flickr first

• Write the descriptions up on Flickr

• Copy the descriptions into a blog post

• Schedule the blog post for next available slot

Exporting From Aperture

FlickrExport’s Window

Exporting To Flickr

• I use FlickrExport plugin ... well worth its cost

• Export all photos as JPEG original size

• The photos go into a new photoset

• The photos are published as public

Exporting To Flickr

Editing The Photo On Flickr: Before ...

... and After

Editing On Flickr

• Where I set titles + writeups for each photo

• The writeups will become the text in the Wordpress blog post

• Allows my Flickr followers to read the story sooner

Editing On Flickr

Blogging On Wordpress

• Bulk of the article are the words already written for the photos on Flickr

• I add a short introduction that’s unique to the blog

• I used to write extra sections, but these detracted from the photography

Embedding Medium Images From Flickr

Embedding Photos

• By far the best way is to cut-and-paste the link from the ‘medium’ size photo on Flickr

• Takes a bit of time, but once done never breaks

• I used to use Wordpress plugins to do this, but they broke when I upgraded Wordpress

• Am in the process of going through my old articles and fixing all the missing images :(

Embedding Photos

Scheduling On Wordpress

Scheduling

• I aim to publish new article every week day

• But I am not a professional blogger!

• Solution: build up a queue of articles, and schedule in Wordpress for future publication

Scheduling

Previewing On Wordpress

Previewing Checklist

• Check that the blog post is scheduled for the right day

• Check that all the photos appear correctly

• Check that it makes sense when read as a single article!

Announcements

• My audience follows my work in different ways

• RSS feed from my blog

• Twitter messages from @stuphotos or @stuherbert

• Facebook updates

Announcements

Schedule Tweets & Facebook

Schedule via HootSuite

• Announcements can be scheduled

• Scheduled announcements much more reliable than doing it by hand

• HootSuite supports Twitter & Facebook

• Remember to time announcement for after the blog post has gone live :)

8. Review

Why Review?

• Photos look different on different computer screens

• You might change your mind after seeing the photo published on Flickr or your blog

• Also an opportunity to enjoy your final work :)

Why Review?

Where I Review

• Desktop monitor at home (it has great colour)

• Desktop monitor at work (it has crappy colour, like nearly all flat-panel monitors do)

• iPhone & iPad screen (vibrancy and saturation look different on these)

• Where would be appropriate for you?

Where I Review

Summing Up

• My workflow gets me from photo to published consistently time after time

• My workflow starts wide, and homes in on the final images to publish

• The quality of the original photo is always key

• Aperture is non-destructive, so experiment!

Summing Up

Stuart Herbert

Thanks For Reading

Feedback welcome!

I’d love to hear your success stories

Stuart Herbert

This photo: http://bit.ly/aRdU17

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