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ANUGRAH MADISONBRAND BUILDING BEYOND URBAN
PRESENTER:DIVYA SHARMA
M.B.A(AB) 1st year1
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CONTENTS
INTROUCTION
COMPANY OVERVIEW
MARKETING STRATEGY
SERVICES OF COMPANY
REFERENCES 2
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INTRODUCTION
Anugrah Madison established in 1986 as Anugrah MarketingAnd Advertising Services (Pvt.) Ltd.
It caters to Agri inputs, Consumer Durables and FMCG.
In 1998 tie with Madison Communication as rural division.
Specialists units in creative media ,retail and entertainment
employing 400 communication.
Speaking at the AGM, Mr. Rajan said to make the association
more inclusive ,the association is changing is name to RMAI –
Rural Marketing Association Of India
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BOARD OF DIRECTORS
Mr. R.V. RAJAN-
CHAIRMAN
Founder and Managing
director
Mr. SAM BALSARA
Director
R. SESHADRI
Managing Director
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EVENTS
CLIENT PRODUCTS EVENT TASKS
SHRIRAM
CHITS
KARNATAK
A (P) LTD.
CHITS AND
FINANCIAL
SERVICES
AGENTS MOTIVATION
MEETS
Conceived an local language
campaigns consisting of
motivational video contests
,motivational movies anchored by a
celebrity
ACC CEMENT ACC SURAKSHA
PRADARSHANA
Grand week exhibition of building
and construction through masscommunication
AIRTEL MOBILE SER
VICES
PROMOTE MOBILE
SERVICES IN
VILLAGES OF
KARNATAKA
Target segments were clearly based
on population and progress
BPL PAGER BPL CONNECTION Special road shows and spotbookings
PHILIPS RANGE OF
AUDIO AND TV
PHILIPS SUPER
SHOWS
Shows was promoted by means of
mass communication
SHRIRAM
INVESTMENTS
TRUCK FINANCE TRANSPORTER MEET Transporter meet in major towns
anchored by celbrity
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Client-Marico
Product-perfumed hair oil
Brand-hair and care
TASK:
Create awareness for parachute coconut oil pouch in towns of Tamil Nadu less
than 20,000 population.
Convert loose buyers into parachute pouch customers by payment of smallpremium
Van campaigns were organized for women
Result:
Substantial increase in sales which motivates Marico to campaign 1 lakh
population with excellent results
RURAL EXPERIENCE
FMCG:
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Marico Industries
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Client-Colgate palmolive
Product-Tooth paste
Brand- Cibaca
TASK:
Awareness in villages of Karnataka and generate trials
Global quality assurance at at the same price point which
includes games and edutainment movies
RESULT:
Increase multifold and there is spontaneous increase in
sales 8
Colgate Palmolive – Cibaca
Toothpaste
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Client- Philips
Product- DTH TV set
Brand- Satellite vardaan
TASK:
Promotion of electronic entertainment products viz stereos,
CTVs and MTVs
Philips Super Shows were conducted in five districts
Extension Van operation in 5000 population areas
RESULT:
Growth rate of sales production is increased
Philips Consumer Products
DURABLES
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Client- ACC limitedProduct- cement
Brand- acc suraksha
TASK
Promotion in semi urban /rural areas of Karnataka by creatingconsumer pull by justifying higher price by establishing the brand
as a premium cement
Direct marketing through field meetings by radio
RESULT
Tangible improvement in sales by meetings
ACC SURAKSHA –
KARNATAKA
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Product- A basket of loan products for truck owners and truck
drivers in Tamil Nadu
TASK:
Evolve a complete communication package which effectivelycommunicates the various schemes offered by STFC.
DRIVERS- appeal to their aspirations
OWNERS- appeal to their business sense
Shriram prosperity shows were conducted in TAMIL NADU
Road shows were organized for drivers campaigns
Shriram Transport finance co.
Ltd.
………
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Product – Bullock card tyres
Brand- MRF Pahalwan
TASK
Capitalising on the MRF strength with the muscleman symbol
which revolved around the brand name MRF PAHALWAN first
time MRF launches nylon tyres
RESULT
It becomes brand name in this segment
MRF limited
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Client- E.I.D. Parry (India)ltd.
Product- Fertilizer
Brand- Parry Parmfos
TASK
This company prepares a package to get better harvests when govt.
prices pushed up and farmers started using single nutrient
RESULT
Successfully positioned Paramfos as a high value for money
complex ,rather than a high price product
PARRY PARAMFOS FERTILISERS
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Client- Coromendal Fertiliser
Product- Fertiliser
Brand- Gromor
TASK:
Promote a well known brand of fertiliser for generations
Among the younger generations farmers
RESULT:
The non- preaching and non-intrusive concept achieved the brand
connect and acceptability among the younger generation
Coromendal Fertilizers- gromer
fertilizer
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MARKETING STRATEGY
Anugrah Madison uses 4P’s for theircompany
• PRODUCT
• PRICE
• PLACE
• PROMOTION
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COMPANY SERVICES
RURALCONSULTUNCY
RURALACTIVATION
GENERALADVERTISING
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RURAL
CONSULTANCY
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RURALACTIVATION
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General Advertising
Independently handles the General
Advertising needs of Non-Rural Clients
In the conventional mass media like
PRESS, TV AND RADIO
Construction and real estate
Consumer durables
Corporate
Farm
Industrial products
Retail
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CONSTRUCTION
AND REALESTATE
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CONSUMER
DURABLES
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CONSUMER
PRODUCTS,CORPORATE
AND FARM
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INDUSTRIAL
PRODUCTS
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CONTACT
Anugrah Madison Advertising Pvt. Ltd.
Jamni Building I floor
125. Royapettah High Road, Chennai
600004Phone : 24985751/5752/4830
Fax: 24984831
Email: anugrah@mafisonindia.com
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RURAL PEOPLE ARE IGNORANT
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• www.anugrahmadisan .com
• www.moneycontrol.com
•
www.indiatelevision.com• www.agencyfaq.com
• www.businessline.com
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REFERENCES