Post on 31-May-2018
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A n t i - T o b a c c o I n d u s t r y P l a n
W e h a v e s p e n t c o n s i d e r a b l e t i m e d i s c u s s i n g t h e i m p o r t a n c e o f
d e v e l o p i n g a r e s p o n s e t o t h e a n t i ' s . W e l i k e t o c a l l t h e m t h e
A n t i - T o b a c c o I n d u s t r y b e c a u s e t h e y h a v e t h e e c o n o m i c a n d p o l i t i c a l
r e s o u r c e s t o d e s e r v e t o b e c a l l e d a n i n d u s t r y .
• T o d a y , I ' d l i k e t o p r e s e n t y o u w i t h a p l a n t h a t w i l l c o o r d i n a t e
c o m p a n y a n d e x t e r n a l r e s o u r c e s t o d i m i n i s h t h e e f f e c t i v e n e s s o f t h e
A n t i - T o b a c c o I n d u s t r y .
• O u r p l a n a l s o s e e k s t o m o d e r a t e t h e A T I ' s i m p a c t o n t h e p o l i c y
p r o c e s s s o t h a t w e c a n r e e s t a b l i s h o u r c r e d i b i l i t y t h r o u g h t h e
i n i t i a t i v e s t h a t w e a r e d e v e l o p i n g .
• A f t e r w e h a v e i m p l e m e n t e d t h e s e i ni t i a t i v e s w e m u s t c o n t i n u e t o
k e e p p r e s s u r e o n t h e A T I s o t h a t w e c a n r e s t o r e a n d m a i n t a i n
b a l a n c e i n t h e p o l i t i c a l p r o c e s s a n d w i t h t h e m e d i a .
• J u s t a s i m p o r t a n t l y , w e n e e d a p l a n w i t h o b t a i n a b l e g o a l s a n d
performance measurements that can be tracked over time .
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S t r a t e g i e s
mtt undragsaurces•'
a v a ~ t a h 3 e 3 a ; 3 h e k T l . .
+ N e s ~ e n c r e i B b ~ T r t p a f i ~ T I ` .
O t v ~ d e a a n k s w A t h m t h e I i C f
T h e r e a r e f o u r s t r a t e g i e s t o o u r p l a n .
We want to :
1 ) L i m i t p u b l i c f u n d i n g s o u r c e s a v a i l a b l e t o t h e A T I - - u l t i m a t e l y
make the ATI more accountable for both the priv ate and public
sources of revenue that its members receive .
2 ) W e a k e n t h e A T I ' s c r e d i b i l i t y b y c h a l l e n g i n g t h e i r s o - c a l l e d " w h i t e
h a t " i m a g e w i t h e l e c t e d o f f i c i a l s a n d t h e m e d i a .
3 ) P u t t h e AT I o n t h e de f e n s i v e t o e n h a n c e i n t e r n a l c o n f l i c t s a n d
c a u s e d i v i s i o n s a m o n g i t s l e a d e r sh i p r e g a r d i n g s t r a t e g i e s a n d
t a c t i c s - - t h i s i s a n a t u r a l o u t g r o w t h o f o u r f i r s t a n d s e c o n d
s t r a t e g i e s .
4 ) C o n d u c t a c o m p r e h e n s i v e c o m p e t i t i ve i n t e l l i g e n c e e f f o r t o n t h e
A T I t o b e t t e r u n d e r s t a n d i t s s t r a t e g i e s a n d l o n g - t e r m g o a l s - - j u s t a s
we would address any other business adversary .
L e t m e d i s c u s s o u r f o u r t h s t r a t e g y f i r s t .
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S t r a t e g y 1 : I n t e n s i f y R e s e a r c h
i 7 t t p T 5 t t i e S ? , t i r a b ) / 3 1 9 i R ~ : ~ ;;
~ = I t l e n Y i # y 3 , r L r l F e a e n 3 b a t i P * + l 3 ' 4
> t Y f f g a ? I i T B Y f t a F 7 9 a ' . . ' ~ i s .`
f E " I t l e n t i f y z m e r ~ ] r t g A T l l i c h t l f
A a a l p z C ' p s r t et t t ( e E v u 1 r S ~ [ a € i ~ l
a r z a : e f. L O t i s ~ s t n 3 o r m a t E O i i l n t M a :
'~iiar~ll~n~ar3~rm am/hng~i~BPROVH QLR If8EL17Y : ' F.a IiE
~ * P i u a c , t , i v e l y . / & O t fe r t s r u e l g
- C o m p e t i t i v e i n t e l l i g e n c e i s t h e b e d r o c k o f a n y s u c c e s sf u l
b u s i n e s s e f f o r t . W e m u s t v i e w o u r e f f o r t t o r e s p o n d t o t h e A T I
the same way . We want to :
1 ) I d e n t i f y a n d l e a r n a b o u t t h e m a k e u p o f t h e A T I ' s l e a d e r s a n d
o r g a n i z a t i o n s .
2 ) I d e n t i f y e m e r g i n g t r e n d s , i s s u e s a n d s t r a t e g i e s
3 ) A n a l y z e t h e i r p o t e n t i a l v u l n e r a b i l i t i e s a n d o u r s a s a r e s u l t o f
t h e i r a c t i v i t i e s .
- I n f o r m a t i o n w e g a t h e r w i l l b e w a r e h o u s e d i n a d a t a b a s e w h i c h
we call Common Ground .
- C o m p e t i t i v e i n t e l l i g e n c e o n t h e A T I i s i n t e g r a l t o o u r p l a n
b e c a u s e i t e n a b l e s u s t o p r i o r i t i z e o u r n e a r - t e r m a n d l o n g e r - t e r m
s t r a t e g i e s .
- C o m p e t i t iv e i n t e l l i g e n c e a l s o g i v e s u s t h e o p p o r t u n i t y t o
d e v e l o p p r o a c t i v e a n d o f f e n s i v e r e s p o n s e s t o t h e A T I - - t h is i s
c r i t i c a l t o o u r a b i l i t y t o p u t t h e m o n t h e d e f e n s i v e a s w e r e s t o r e
b a l a n c e i n t h e d e b a t e o v e r o u r i s s u e s .
8/15/2019 Anti-Tobacco Industry Plan
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A c t i v i t i e s t o A d v a n c e S t r a t e g y 1
ra8r~ms3 u w c h a r # r ~ a ~ a n ~ z a # r < + n s e t a # I A n s h l A ~ i
B r w g r g u p s a n t f i n i l l l ~ r d u a l s
le~ttty ~gdfra~k~fiafe~e trends-,: - ' .
Ra~d asiiE~amed}r#e3Ea . . .
~ ins~ner , ;
l d e n i r . . .~z+nh~Ywhanatn!#~- . ~ . .. . . . . . . . : . :v : + :> : ~Eatablxsh;cnfeX~a tas tahl~ ;
s
£6HrI4~C,%3nb~ ~r~ GpiniOn-_ri
L e t m e d r i l l d o w n d e e p e r i n t e r m s o f w h a t w e w a n t t o a c c o m p l i s h :
1 ) W e a r e c u r r e n tl y i n t h e p r o c e s s o f f l o w c h a r t i n g a l l f e d e r a l t o b a c c o
c o n t r o l f u n d i n g a n d w e ' v e s t a r t e d t h i s p r o c e s s a t t h e s t a t e l e v e l .
2 ) W e ' v e a l s o b e g u n c h a r t i n g t h e i n t e r n a l m a k e u p o f o r g a n i z a t i o n s a n d
b u i l d i n g b io ' s o n g r o u p s a n d i n d i v i du a l s . W e w i l l e n h a n c e o u r e f f o r t s i n
1 9 9 7 , b u t t h i s i s c l e a r l y a n o n g o i n g t a s k .
3 ) A s p a r t o f C o m m o n G r o u n d , w e w a n t t o t r a c k s t r a t e g i c t r e n d s :
- Where they are buying media and earning media
- P l a n s a n d s t r a t e g i e s b e i n g d e v e l o p e d a t f o r u m s a n d c o n f e r e n c e s
- M o n i t o r i n g t h e i r c o m m u n i c a t i o n s o n t h e I n t e r n e t
4 ) W e a r e a l s o i n t e r e s t e d i n n o n - g o v e r n m e n t c o n t r i b u t i o n s t o t h e A T I b y
t h e t r i a l l a w y e r s a n d t h e p h a r m a c e u t i c a l i n d u s t r y . And we want to know
w h e r e m e m b e r s o f t h e A T I a r e m a k i n g p o l i t i c a l c o n t r i b u t i o n s .
5) We also want to rank ATI groups from most extreme to most moderate to
i d e n t i f y o u t r e a c h o p p o r t u n i t i es .
6 ) L a s t l y , w e w a n t t o t e s t t h e A T I ' s s t r a t e g i e s a n d m e s s a ge p o i n t s .
For example : W e a l r e a d y k n o w " A T I " d o e s n ' t w o r k a s a m e a n s o f d e f i n i n g
t h e a n t i m o v e me n t w i t h t h e p u b l i c , b e c a u s e t h e p u b l i c d o e s n ' t s e e t h e m t h e
same way that we do . . .
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Strategy 1 Process Measuremeni
Qata6asaM [ g o o r v i m e ( i y
a ~ a m p T e i e i l a w c t i u _ t f 1 n ~ N 5
r T r a c ( t l e a t l m g A T I n r g a n i a a
I n t e r m s o f m e a s u r i n g o u r p r o g r e s s f o r 1 9 9 7 - - t h i s i s w h a t w e e x p e c t :
1) The Common Ground Database will be available on your computers
b y J u n e o f 1 9 9 7 - - w e w i l l u p d a t e t h e i n f o r m a t i o n i n t h i s d a t a b a s e o n a n
ongoing basis .
2 ) I n a d d i t i o n t o c o m p l e t i n g t h e " f l o w c h a r t i n g " o f f e d e r a l t o b a c c o c o n t r o l
f u n d i n g , w e w i l l c o m p l e t e s t a t e s p e c i f i c s t u d i e s i n f i v e t o s i x o t h e r s t a t e s
t h i s y e a r . We've already completed a Michigan study and we're now
w o r k i n g o n A r i z o n a ( w e ' r e s t i l l d e t e r m i n i n g n e x t s t a t e s ) .
3 ) W e w a n t t o c o m p l e t e t h e f i r s t p h a s e o f d e v e l o p i n g b i o ' s o n A T I
o r g a n i z a t i o n s a n d l e a d e r s , a s w e l l a s i d e n t i f y i n t e r l o c k i n g b o a r d s o f
d i r e c t o r s , e t c . T h i s w i l l a l s o b e a n o n g o i n g m o n i t o r i n g p r o j e c t .
4 ) W e w a n t t o b e g i n t h e e f f o r t t o s e e i f w e c a n t r a c k c o n t r i b u t i o n s t o t h e
A T I b y t r i a l l a w y e r s a n d o t h e r A T I a l l i e s . We have also developed the
f i r s t p h a s e o f a n F E C d a t a b a s e a n d w i l l b e g i n t o c o n d u c t r e s e a r c h o n
c o n t r i b u t i o n s b y A T I l e a d e r s h i p . T h i s d a t a b a s e w i l l a l s o b e m a i n t a i n e d
on an ongoing basis .
5 ) W e w i l l a l s o c o m p l e t e a p u b l i c o p i n i o n r e s e a r c h p r o t o c o l i n t h e n e a r
f u t u r e a n d b e g i n t e s t i n g A T I m e s s a g e s o n a n o n g o i n g b a s i s a s t h e y e a r
progresses .
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S t r a t e g y 2 : L i m i t F u n d i n g
Q I ` } g d l F 4 ~ f ~ ( l l t d l k 3 j . , ~ '
ertnt~WHat is ~ccepts :
igis t w~sis and aDU S~ oi
H l e g ~ s l a a o r s s
O u r s e c o n d s t r a t e g y f o c u s e s o n l i m i t i n g f u n d i n g a v a i l a b l e t o t h e A T I :
W e w a n t t o i d e n t i f y o p p o r t u n i t i e s t o :
1 ) L i m i t o r r e d i r e c t f e d e r a l a n d s t a t e f u n d i n g . - H o w e v e r , t o d o t h i s , w e
a l s o n e e d t o f i r s t d e c i d e w h a t t y p e s o f a n t i - t o b a c c o p r o g r a m s a r e
a c c e p t a b l e t o u s , e . g . y o u t h e d u c a t i o n , p u b l i c a d v e r t i s i n g c a m p a i g n s ,
p r e v e n t i n g y o u t h a c c e s s , e t c .
2 ) I n o r d e r t o a c c o m p l i s h t h i s e f f o r t , w e w i l l h a v e t o h i g h l i g h t w a s t e
a n d a b u s e s i n p u b l i c l y f u n d e d p r o g r a m s . - O u r p r i m a r y f o c u s w i l l b e o n
l e g i s l a t o r s , b u t w e ' l l a l s o h a v e t o g e n e r a t e m e d i a s t o r i e s i n o r d e r t o
r e i n f o r c e t h i s m e s s a g e .
3) We already know that the ATI receives a minimum of $6 00 million
a y e a r f r o m p u b li c a n d p r i v a t e s o u r c e s . T h i s i s h a r d l y s m a l l c h a n g e a t
a t i m e w h e n a n u m b e r o f s o c i a l a c t i v i s t s a r e c o m p e t i n g f o r a s h r i n k i n g
p o o l o f p u b l i c f u n d i n g .
T h e A T I h a s r e a c h e d t h e l e v e l o f f u n d i n g w h e r e t h e y s h o u l d b e
c o n s i d e r e d f a i r g a m e b y o t h e r s o c i a l a c t i v i s t s - - i f t h e s e o t h e r a c t i v i s t s
knew just ho w m uch the ATI was receiving .
N a t u r a l l y , w e w a n t t o m a k e t h i s i n f o r m a t i o n a v a i l a b l e . However, we
a l s o w a n t t o i d e n t i f y t h e r i g h t g r o u p s t o p r o v i d e t h i s i n f o r m a t i o n .
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A c t i v i t i e s t o A d v a n c e S t r a t e g y 2
~ e d e l a T a i r i h s t a ; . e. s t a t . u . L. e " s ; z e s i i i c t i
p r a h t h i t i n g:Aabbpln~
F e d e r a ~ ¢ n d s ' t a t e a ~ [ d e r s a n i T
mvesh Eitins.. . . . . . . ,.~. , ~ . .. . , _ . . . . . . . . . . . . . : . . s . ~ , ~ . . . . i ~m~inca4oRS;7»iSrtaea] anc{statg?
To succ essfull y implement our secon d strategy we want to :
1 ) E n s u r e t h a t t h e A T I i s s u b j e c t t o f e d e r a l a n d s t a t e s t a t u t e s g o v e r n i n g
t h e u s e o f p u b l i c f u n d s a s w e l l a s f e d e r a l a n d s t a t e l o b b y i n g r e g i s t r a t i o n
requirements .
2 ) W e a l s o w a n t t o e n c o u r a g e f e d e r a l a n d s t a t e i n v e s t i g a t i o n s w h e r e
w e a r e r e a s o n a b l y c e r t a i n t h a t t h e A T I i s o n t h e w r o n g s i d e o f t h e l a w .
3 ) W h e r e p o s s i b l e , w e w a n t t o i d e n t i f y o p p o r t u n i t i e s t o t i g h t e n f e d e r a l
a n d s t a t e f u n d i n g a n d l o b b y i n g r e q u i r e m e n t s t h a t w o u l d d i r e c t l y i m p a c t
t h e A T I a n d i t s a l l i e s .
4 ) H e r e a g a i n , t h e r e a r e o p p o r t u n i t i e s t o p a r t n e r w i t h o t h e r s o c i a l
a c t i v i t i s t s w h o m a y n o t b e r e c e i v i n g t h e i r f a r e s h a r e o f p u b l i c f u n d s , o r
w h o m a y q u e s t i o n t h e v a l u e o f w h a t t h e A T I i s a t t e m p t i n g t o
acco mplish .
5 ) T o r e i n f o r c e o u r e f f o r t s w e w a n t t o m o b i l i z e g r o u p s t h a t a r e i n t e r e s t e d
i n m o n i t o r i n g p u b l i c p r o g r a m s a n d l o b b y i n g a n d c o n t r i b u t i o n l a w s .
T h e r e i s a l s o a s e l e c t g r o u p o f r e p o r t e r s w h o a r e i n t e r e s t e d i n t h i s
s u b j e c t a n d w e w a n t t o m a k e s u r e t h a t t h e y a r e a w a r e o f w h a t t h e A T I i s
doing .
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S t r a t e g y 2 P r o c e s s M e a s u r e m e n i
For 1997, we will accomplish the following :
u r 3 ~ e a t t t [ I f s a m ~ I m 1 Y 5 1 i g a [ 3 t y l t s :'
:emudel disclos urEtey3slatioa
Ify DpRorEUni[C2'STnn[Sanye Fci,f era[`
a aE e gu d i [ a p~ [ aV e r s l gM . $ y ~ < I @ f [ r i e s
,
kFy4rgamzaF[u[isw[3llct iq Ir~ coinpr<f i
; i.ea~kfo,ruiilt c[und~ . „, .
1 ) T h e I R S i s i n v e s t i g a t i n g t h e C o a l t i o n f o r T o b a c c o F r e e K i d s a n d
t h e H H S I n s p e c t o r G e n e r a l i s a u d i t i n g t h e A S S I S T p r o g r a m ( a t t h e
request of Congressman Bonilla [R23-TX]) .
- W e w i l l i d e n t i f y o p p o r t u n i t ie s a t t h e f e d e r a l a n d s t a t e l e v e l t o
e n c o u r a g e a d d i t i o n a l i n v e s t i g a t i o n s o f A T I p r o g r a m s .
- R e t a i l e r s h a v e a l r e a d y a t t e m p t e d t o c h a l l e n g e t h e A S S I S T p r o g r a m
in Washingto n, Maine and Minnesota - - however, the se programs
w e r e n o t s u c c e s s f u l . We wan t to underst and why not an d implement
a s t r a t e g y t h a t w i l l r e c t i f y t h i s s i t u a t i o n .
2 ) M a n y o f y o u m a y b e a w a r e t h a t t h e U . S . H o u s e r e c e n t l y a d o p t e d a
r u l e t h a t r e q u i r e g r o u p s r e c e i v i n g f e d e r a l f u n d s t o d i s c l o s e t h i s
information when they appear before congressional committees .
- W e p l a n t o d r a f t m o d e l f e d e r a l a n d s t a t e l a n g u a g e b a s e d o n t h e
House rule and work with Ho ward L . . . a n d D a v i d L . . . t o a s s e s s
o p p o r t u n i t i e s f o r f u r t h e r a c t i o n .
3 ) I n a d d i t i o n , b a s e d o n t h e o u t c o m e o f o u r a n a l y s i s o f h o w f e d e r a l
a n d s t a t e a u d i t p r o c e d u r e s a n d g u i d e l i n e s a p p l y t o t h e A T I , w e w i l l
d e t e r m i n e t h e f e a s i b i l i t y o f r e v i s i n g t h e s e r e q u i r e m e n t s t h r o u g h
m o d e l f e d e r a l a n d s t a t e l e g i s l a t i o n .
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S t r a t eg y 3 : W e a k e n C r e d ib i l i t y
n e ' s s :aF7lTiprosrant
O u r T h i r d S t r a t e g y F o c u s e s o n w e a k e n i n g t h e C r e d i b i l it y o f t h e
ATI :
We want to :
1 ) H o l d t h e l e a d e r s h i p o f t h e A T I a c c o u n t a b l e f o r t h e i r s t a t e m e n t s
a n d i d e n t i f y t h o s e a n t i - t o b a c c o a c t i v i s t s w h o e i t h e r b y w o r d s o r
a c t i o n s a r e c l e a r l y p u s h i n g f o r t o b a c c o p r o h i b i t i o n .
we w anz an~accampasn : ; :~
cpose dTl,edbacatECS w3wsi
2 ) W e a l s o w a n t t o c h a l l e n g e t h e s i n c e r i t y a n d t h e e f f e c t i v e n e s s o f
ATI p rograms . .
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Activities to Advance Strategy 3
Nh,YKNitfh PM-~sh1AY+ftnunic ati wtsaude +tf
and i [niiTement a,cominun~atIbns~itanfa'~ : -
~ ChnI1p13~r tMnc 7pEY6Fttfj~oFlNeMTG
Pub,/,ica e ~71 i~cs Yp:1~ie Platufrffs ;B2r
E%(lUSEW39t6'~lTH~tlu5@4tp41Al16'~htltCti ~ :
, c,tison 3 oleTanc,e„~farLie,s,5~7e 3re'edams ;
We will work with PM-USA Communica ti ons to implement a plan to :
1 ) C h a l l e n g e t h e c r e d i b i l i t y o f t h e A T I :
2 ) P u b l i c i z e A T I ' s i n v o l v e m e n t i n t h e a g e n d a o f t h e P l a i n t i f f s B a r
3 ) W e a l s o w a n t t o e x p o s e w a s t e a n d a b u s e o f p u b l i c l y f u n d e d a n t i - t o b a c c o
p r o g r a m s , a s w e l l a s e n c o u r a g e q u e s t i o n s a b o u t t h e a c t i o n s o f V o l u n t a r y
H e a l t h O r g a n i z a t i o n s l i k e t h e A m e r i c a n C a n c e r S o c i e t y a n d t h e A m e r i c a n
Lung A ssociation .
4 ) L a s t l y , w e h a v e a r e a l o p p o r t u n i t y t o a d v a n c e t h e f o c u s o n t o l e r a n c e f o r
l i f e - s t y l e c h o i c e s a n d f r e e d o m s .
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S t r a t e g y 3 P r o c e s s M e a s u r e m e n t s
W e w i l l w o r k w i t h K a r e n D a r a g a n a n d h e r t e a m t o i m p l e m e n t a p l a n t o :
1 ) C h a l l e ng e t h e c r e d i b i l it y o f t h e A T I :
- T h e J o h n B a n h z a f s a n d M a t t M e y e r ' s o f t h i s w o r l d c l a i m t h e y d o n ' t s u p p o r t
p r o h i b i t i o n . B u t s t a t e m e n t s t h a t t h e y ' v e m a d e i n t h e pa s t c o n t r a d ic t t h e s e c l a i ms - -
w e w a n t t o m a k e s u r e t h e m e d i a a n d l e g i s l a t o r s k n o w t h i s . - And whenever an
a n t i - t o b a c c o a d v o c a t e m a k e s a n " e r o n e o u s s t a t e m e n t " i n p u b l i c , w e w a n t a " t r u t h
s q u a d " to c a l l t h e m on i t . ( D i s c u s s B o r e l l i ' s e x p e r i e n c e w i t h " 3 , 0 0 0 ' k i d s ' a d a y . . . " )
2 ) M i k e P e r t s c h u k ' s S W O T a n a l y s i s f r o m 1 9 9 3 s h o w e d t h a t t h e A T I w a s c l e a r l y
u n c o m f o r t a b l e w i t h i t s t i e s t o t h e p l a i n t i f f s b a r . B u t , s i n c e 1 9 9 3 , t h i s r e l a t i o n s h i p
h a s a c t u a l l y g o t t e n s t r o n g e r . I t ' s i m p o r t a n t t h a t w e d r a w a t t e n t i o n t o t h i s r e l a t i o n s h i p
a n d fo r c e t h e a n t i 's t o r e s p o n d .
3 ) I n t e r m s o f f u n d i n g a b u s e s , s i n c e 1 9 8 8 t h e s i x s t a t e s t h a t h a v e e x c i s e - t a x f u n d e d
t o b a c c o c o n t r o l p r o g r a m s h a v e s p e n t $ 1 . 4 b i l l i on . Y e t , y o u t h s m o k i n g i s o n t h e r i se .
W h a t h a v e t h e y d o n e w i t h a l l t h i s m o n e y ? T h i s q u e s t i o n i s i m p o r t a n t a s w e a r e
p u r s u i n g t h e o n l y c o u r s e o f a c t i o n t h a t e v e r y o n e a g r e e s w o r k s w h e n i t c o m e s t o
y o u t h a n d s m o k i n g - - p r e v e n t i n g y o u t h a c c e s s . I t s im p or t an t th a t w e co n ti n ue t o
d r a w t h e d i s t i n c t i o n t h a t A A A a n d o t h e r p r o g r a m s a r e a c h i e v i n g r e s u l t s , b u t t h e
a n t i ' s a r e w a s t i n g m o n e y . . . W e w i l l e x p r e s s t h i s p o i n t d i r e c t l y a n d w e w a n t t o
i d e n t i f y o t h e r g r o u p s t h a t s h a r e o u r v i e w s .
r 1 a04 ) L a s t l y , b y r a i s i n g a w a r e ne s s o f t o b a c c o p r o h i b i t i o n i s m , a s w e l l a s f u n d i n g a b u s e s , w
w e h a v e a n o p p o r t u n i t y t o e x p a n d t h e d e b a t e o v e r t o l e r a n c e f o r l i f e - s t y l e c h o i c e s W
a n d f r e e d o m s - - t h i s m e s s a g e h a s p r o v e n p a r t i c u l a r l y a p p e a l i n g t o G e n - X e r s. ~
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S t r a t e g y 4 : Divide Ranks
O u r F o u r t h S t r a t e g y f o c u s e s o n e f f o r t s t o c a u s e d i s s e n t i o n w i t h i n
t h e A T I .
1 ) A s t h e t o b a c c o c o m p a n y t h a t i s s e e k i n g " r e a s o n a b l e s o l u t i o n s t o
complex problems" we want to reach out to members of the ATI
where we can potentially establish Common Ground -- such as on
t h e i s s u e o f p r e v e nt i n g y o u t h a c c e s s t o t o b a c c o p r o d u c t s .
2 ) W e a l s o w a n t t o e n h a n c e i n t e r n a l c o n f l i c t s t h a t a l r e a d y e x i s t
w i t h i n t h e A T I - - a n d p o s s i b l y e n c o u r a g e s o m e n e w o n e s .
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A c t i v i t i e s t o A d v a n c e S t r a t e g y 4
r
_ _ .: C ~ a ~ Y p a r e o u e - p n s#hAiI~YtG~ 7 .
i a e n a s y t e g i s i a u u ~ s ua : a n3 p a ls y ' s e l F ur t s ; °
--~ea~& ou~ ro siai~x~s~i. Ei~caurage~caoper
T o a d v a n c e o u r f o u r t h s t r a t e g y w e w a n t t o :
1) Draw information from the Com mon Ground database to compare
o u r p o s i t i o n s o n m a j o r t o b a c c o p o l i c y i n i t i a t i v e s w i t h t h o s e o f l e a d i n g
a n t i o r g a n i z a t i o n s .
- e . g . y o u t h s m o k i n g a n d y o u t h a c c e s s t o t o b a c c o , m a r k e t i n g
r e s t r i c t i o n s , e t c .
- - A r e t h e r e o t h e r o p p o r t u n i t i e s - - s m o k i n g r e s t r i c t i o n s ?
2 ) W e a l s o w a n t t o e x p a n d t h e b a s e o f l e g i s l a t o r s w h o e n d o r s e o u r
e f f o r t s .
3 ) U l t i m a t e l y , w e w i l l w a n t t o c h a l l e n g e m e m b e r s o f t h e A n t i To b a c c o
I n d u s t r y t o j o i n u s i n a c h i e v i n g r e a l s o l u t i o n s o n i s s u e s o f c o m m o n
concern . W e w i l l i n v i t e t h e m t o j o i n o u r A A A p r o g r a m a n d s u p p o r t o u r
e f f o r t s t o p a s s f e d e r a l l e g i s l a t i o n .
4 ) W e w i l l a l s o i d e n t i f y o p p o r t u n i t i e s t o d e v e l o p m o d e l p r o g r a m s a t t h e
s t a t e a n d l o c a l l e v e l s w h e r e w e r e a c h o u t t o s e l e c t e d t o b a c c o c o n t r o l
a c t i v i s t s a n d c h a l l e n g e t h e m t o j o i n o u r e f f o r t s .
N0~CO
cc
~
-4µv
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Strategy 4 Process Measurements
For 1997, we wil l :
7 a t g e t s i ~ '
~ 2 t t t i i y g ; f l
Re,7ch ouE.2a,AIE grouj
& Laaai3y' ~ _
1) Complete the process of comparing the company's positions
w i t h a n t i - t o b a c c o c o n t r o l a d v o c a t e s .
2) We also want to see a measurable i ncrease in the number of
l e g i s l a t o r s a t t h e f e d e r a l , s t a t e a n d l o c a l l e v e l s w h o p u b l i c l y e n d o r s e
A A A a n d o u r F e d e r a l I n i t i a t i v e .
3) When we've made measurabl e advances on these two steps, w e
w i l l t h e n r e a c h o u t t o g r o u p s a n d i n d i v i d u a l s w h e r e C o m mo n
G r o u n d i s p o s s i b l e .
- C o m b i n e d w i t h o u r a d v a n c e s o n o u r s e c o n d a n d t h i r d s t r a t e g i e s ,
w e h a v e a n o p p o r t u n i t y t o i n c r e a s e p r e s s u r e o n t h e A T I , w h i c h c a n
b e u s e d t o c a u s e a d d i t i o n a l d i v i s i o n s w i t h i n t h e A T I .
- W e e x p e c t , t h a t a s t h e i r f u n d i n g i s s q u e e z e d a n d i n v e s t i g a t i o n s
a r e l a u n c h e d o n p o t e n t i a l v i o l a t i o n s o f s t a t e a n d l o c a l l o b b y i n g l a w s ,
some ATI advocates may think pragmati cally about accep ting our
o f f e r t o w o r k t o g e t h e r t o a d d r e s s t h e y o u t h i s s u e a s w e l l a s o t h e r
i s s u e s w h e r e w e c a n a r r i v e a t a c o n c e n s u s .
~
T h i s e f f o r t w i l l c a u s e f u r t h e r d i s s e n t i o n b e t w e e n t h o s e a n t i g r o u p s ~
t h a t s e e k p r o h i b i t i o n a t a n y c o s t a n d t h o s e w h o a r e t r u l y c o n c e r n e d W
a b o u t a c h i e v i n g r e a s o n a b l e s o l u t i o n s.~
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Next Steps
I n o r d e r t o i m p l e m e n t o u r p l a n w e m u s t n o w d o t h e f o l l o w i n g :
1 ) O u r p l a n c a l l s f o r t h e e s t a b l i s h m e n t o f a s t e e r i n g c o m m i t t e e
c o n s i s t i n g o f S e n i o r M a n a g e m e n t a l o n g w i t h s p e c i f i c p r o j e c t t e a m s t h a t
w i l l m o v e f o r w a r d o n i m p l e m e n t i n g s t r a t e g i e s 2 - 4 ( L i m i t f u n d i n g ,
W e a k e n C r e d i b i l i t y , D i v i d e R a n k s ) . T h e s e p r oj e c t t e a m s wi l l d r a w o n
expertise throughout PMMC and PM-USA Corporate Affairs as well as
s e l e c t b u s i n e s s f u n c t i o n s a n d c o n s u l t a n t s .
- W e a r e i n t h e p r o c e s s o f d e f i n i n g t h e s t e e r i n g c o m m i t t e e a s w e l l a s
t h e i n d i v i d u a l p r o j e c t t e a m s a t t h i s t i m e .
2 ) I n a d d i t i o n t o o u r o w n r e s e a r c h b u d g e t n e e d s , w e a r e a l s o i n t h e
p r o c e s s o f a s s e s s i n g p l a n i m p l e m e n t a t i o n c o s t s f o r 1 9 9 7 .
- W e e n v i s i o n t h e n e e d f o r a d d i t i o n a l f u n d s i n o r d e r t o e n g a g e t h e
a s s i s t a n c e o f o u t s i d e l e g a l c o u n s e l , a s w e l l a s p r o v i d e s u p p o r t f o r t h i r d
p a r t i e s a n d o t h e r k e y c o n s t i t u e n c i e s .
- F o r t h e m o s t p a r t , w e b e l i e v e t h a t o u r b u d g e t a r y d e m a n d s w i l l b e
m a n a g e a b l e f o r t h e r e m a i n d e r o f 1 9 9 7 , p a r t i c u l a r l y b e c a u s e w e w i l l
s e e k o p p o r t u n i t i e s t o d r a w o n 5 0 1 ( c ) 3 c o n t r i b u t i o n s a n d u t i l i z e
a d d i t i o n a l a d m i n i s t r a t i v e f u n d i n g o n l y t o c o v e r a n y c o s t s b e y o n d w h a t
we've already budgeted .
W h i l e t h e b u d g e t w i l l t o a c e r t a i n e x t e n t d e p e n d o n w h a t t h e P r o j e c t
T e a m s d e c i d e t o d o , I w o u l d c o n s e r v a t i v e l y e s t i m a t e t h a t w e w o u l d
p r o b a b l y w a n t t o r e s e r v e a n a d d i t i o n a l $ 5 0 0 , 0 0 0 f o r 1 9 9 7 t o c o v e r
i m p l e m e n t a t i o n o f t h e p l a n .