Answers Versus Questions

Phil McKinney

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It’s staggering how much of what we do today is last generations science fiction!

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Scuba

“20,000 Leagues Under The Sea”By Jules Verne, 1875

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Test Tube Babies

“Brave New World”By Aldous Huxley, 1932

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Robots

“Rossum’s Universal Robot”By Karel Capek, 1920

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Cable TV

“1984”By George Orwell, 1949

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Screen Saver

“Stanger In A Strange Land”By Robert Heinlein, 1961

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Internet

“London Times of 1904”By Mark Twain, 1898

Why Is It Important?

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… The top 10 in-demand jobs for 2010

did not exist in 2004 …

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… we are currently preparing students

for jobs that do not yet exist

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… for technologies that

have not yet been invented

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… in order to solve problems we

don’t even know are problems yet!

How Can You Do It?

It’s not about having the answer ..

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There are three kinds of questions …

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What customer segment will emerge in 5 years that doesn't exist today?

What customer segment that exists today will no longer be around in 5 years?

Who does not use my product because years of practice or special ability is required?

What are the basic assumptions under which my industry operates?

What do customers not like about the process of purchasing my product?

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For More Information:

Blog: www.philmckinney.comPodcast: www.killerinnovations.comTwitter: philmckinneyEmail: philip.mckinney@hp.com