© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Georgie Mathews, AWS Mobile

01/20/2017

Amazon PinpointHow to drive effective Mobile engagement and enable targeted push notifications

Agenda

Amazon Pinpoint overview

Why Amazon Pinpoint

Amazon Pinpoint capabilities

Positioning and competitors

Customer example and getting started

Demo

Q&A

Amazon Pinpoint

AWS’s new digital engagement platform…... for both the developer and the marketer

Why Amazon Pinpoint

Mobile user engagement today

User engagement pain-points

Inability to scale Unreliable ExpensiveInflexible

Amazon Pinpoint capabilities

Amazon Pinpoint capabilities

Targeted mobile push notifications with fast fan out

Scheduled and recurring campaigns

Campaign and app analytics

A/B testing and holdout testing

Quiet time and message caps

Rich notifications, in-app, and silent notifications

Custom events and custom attributes

Auto-Export to S3 for custom analytics

Segment and funnel analytics

Enable targeting automation

Instrument app with custom attributes

Silent push and data notifications

Full API and CLI support

For the developer…

Rich console experience

Create rich media notifications

Dynamic user segmentation

A/B testing and holdout testing

…but also for the marketer

Pinpoint offers great value for both marketer and developer

Segment Users Examples•Usage attributes - frequency

•Device attributes – device, make, model, country etc.

•Custom attributes – favorite season, interested news topics, frequent buyer, game level, stopped on product checkout etc.

• 40 custom attributes supported

Segment example

Segment size (users)

All users

10,000

Used app in last 30 days

3,000

Last 30 days and in US

2,000

Last 30 days, in US, like winter

1,000

Targeted push notificationsPromotions or deals

Usage hints

News update

Sports scores

Retention message

Friend/Contact Invitation

Measure campaign resultsUnderstand user behavior using app analytics and campaign analytics

Personalize app instrumentation using 1500 custom events

Use demographics and funnels to understand user segments and drop-off points

Customer example and getting started

Customer engagement features

• Surprise Bonus Points

• Weekly Challenges

• Gift Redemption

Segments used by the customer

• Targeted Users

• Challenge Joined

• Active Users

Customer campaigns using Pinpoint

Challenges

Rewards

Social

Lifecycle

Testing and analytics

A closer look

API GatewayLambda

Customer Backend

Pinpoint APIs

Customer Marketer’s Portal

Pinpoint

Pinpoint Analytics

Pinpoint Messaging

Scale reliably for all use cases

No more worrying about reliability and scale as you grow!

• Deliver a million messages in under a minute

• 1,500 custom events and 40 custom attributes

• Import a million profiles in under 4 minutes

Inexpensive pricing - great value and flexibility

3 pricing dimensions to aligns costs with use case•$1 per million messages sent•$1 per million events received•$0.0012 per targeted user per month (MTA)

Generous free tier•1 million messages, 100 millions events and 5000 MTA* per month

* MTA free tier applicable for the first 12 months per customer

Generous free tier to experiment; flexible and transparent pricing

Getting Started with Amazon Pinpoint

Visit the Mobile Hub console and integrate “User Engagement” with your app

console.aws.amazon.com/mobilehub/

Available as a in US East (N. Virginia)

Service Availability

Resources and How to Get Help

Internal BD Wiki - https://w.amazon.com/index.php/AWS-Sales-BD/AWS-Services-BD/Mobile/Pinpoint

First Call Deck - https://na32.salesforce.com/06938000002J1ow

Sales Battle Card - https://na32.salesforce.com/06938000002J1LV

SA and AoD is your first/second line of defense - aws-tfc-mobile@

BD contact – aws-bdms-mobile@

PM contact – georgiem@

Demo

Q&A

Thank you!