Scimex: Wiley’s Partnership with the Australian Science Media Centre

Annika Dean Media Officer

AusSMC in a nutshell

~5,000 scientific experts

1,700 stories per year

8 million per month audience

reach

AusSMC opened in Nov 2005 to bring more evidence-based science to news reporting in Australia

Supported by media, research, business and government (10% cap to ensure independence)

1,320 registered journalists

AusSMC in a nutshell

• Put journalists in touch with experts

• Respond to breaking news

• Clarify complex or confusing research

• Run background briefings on topical

issues (online)

• Work closely with media teams to collate

information, multimedia and experts on

Scimex.org

Australian media – a state of flux • ~ 2000 journalists and sub-editors lost in 3 years • We estimate at least 50% decline in specialist

reporters (not just science)

0

100,000

200,000

300,000

400,000

500,000

600,000

Jan-09 Jan-10 Jan-11 Jan-12 Jan-13

Age (M-F)

SMH (M-F)

Daily Telegraph (M-F)

Herald Sun (M-F)

Advertiser (M-F)

West Australian (M-F)

Courier Mail (M-F)

The Australian

But before we dismiss traditional news sources…

Rank Website Unique Audience (millions)

1 news.com.au 3.613

2 smh.com.au 3.383

3 ABC News Websites 2.942

4 Daily Mail Australia 2.498

5 ninemsn News Websites 2.298

6 The Guardian 1.895

7 The Age 1.812

8 Yahoo!7 News Websites 1.730

9 Herald Sun 1.571

10 BBC 1.565

Nielsen online ratings: September 2015

SMC Global Network

Australia

New Zealand

Japan

China Germany UK Canada

USA

Science news portal for Australia and New Zealand Launched March 2015 Brings together:

• New research (peer-reviewed journal papers) • Multimedia • Expert profiles • Calendar of events

Free for journal publishers Partnerships currently exist with Wiley, Springer Nature, MJA, BMJ, The Lancet, PLOS, Royal Society and Cell Press

Scimex: Wiley’s Partnership with the AusSMC

A ‘Flag for Scimex’ flag has been be added to your journal’s ScholarOne site You can use this flag to identify manuscripts with potential media appeal

21 stories uploaded so far 421 total pages views Average of 23 Average viewing time per page of 3.5 minutes Journals involved: Respirology, Clinical Psychologist, Australasian Journal on Ageing and Journal of Medical Imaging and Radiation Oncology (and soon Clinical and Experimental Optometry).

Scimex: Wiley’s Partnership with the AusSMC

For more details: Contact scimex@wiley.com or editors can talk to their Journal Publishing Manager

Scimex: Wiley’s Partnership with the AusSMC

Australian Science Media Centre (AusSMC) annika@smc.org.au 08 7120 8666 Thanks!

Scimex: Wiley’s Partnership with the AusSMC