“FREE OF FREEMIUM, THINGS ARE STARTING TO LOOK UP AT NING”

Taylor Bueley Forbes, August 20, 2010

Every group, business and organization needs a website.

Online users visit social networks in 2010

58%

2014201320122011201020092008

52%

58%

64% 65% 66%61%

42%

SOCIAL HAS GONE MAINSTREAM

Source: U.S. Social Network Users, eMarketer – April 2010

Every website will be social.

NING MAKES IT EASY TO BE SUCCESSFUL

• Creative freedom and control

• Seamless social integration

• Robust, scalable open platform

• Turn-key monetization solutions

• Powerful data and insights

• Complete privacy control

THE WORLD’S LARGEST PLATFORM TO CREATE CUSTOM, POWERFUL SOCIAL WEBSITES

NING IS THE HUB OF YOUR WEB AND SOCIAL ACTIVITY

THE DECISION

NING CUSTOMERS @ APRIL 2010

15,000

325K /1.1 million

80%

20%

PREMIUM

FREE (active/total)

TRAFFIC

DIFFERENT CUSTOMERS

…DIFFERENT NEEDS

<5% Conversion to PremiumLow Effective CPM

Leverage Advanced Features & Customization

FREE PREMIUM

OUR GOAL: Build the very best product for our customers and align our resources to support profitability.

ROLLOUT

3 NEW PLANS FOR DIFFERENT CUSTOMERS

14

NEWS AND ANNOUNCEMENTS

April2010

August2010

End to free networksApril 15, 2010

Pearson PartnershipJune 24, 2010

New Revenue ChannelsJune 16, 2010

Announce Plans & Education SponsorshipMay 4, 2010

Mini Plus ProLaunch July 20,2010

WEGO Partnership July 19, 2010

Public announcements supported by •Steady Drumbeat of customer communications•New feature releases every 2 weeks•Ongoing discussions on our Creators Site

”“Finally! You guys are

listening! Great decision and I can’t wait for the New Ning! We’ve got your back.

Source: customer email

RESULTS

FOR US IT WORKS

• Tied revenue to our customers’ success • Shed the cost and complexity of being

an uber-publisher• Clarified our product position and target

customer• Gave us the freedom to invest in

building the BEST product for our customer

74 million

Source: Google Analytics Sep 15 – Oct 15 2010

CONVERTED NING CUSTOMERS

MONTHLY UNIQUE VISITORS

BY THE NUMBERS

70,000

MONTHLY NEW CUSTOMERS

5,000 90 % of our former traffic

A NEW ROADMAP & FOCUS

Fast, reliable, cost-efficient infrastructure

Network Creator

control & visibility

Engaging and

delighting members

Integrated monetizatio

n

Platform access & 3rd-party

connectivity

AN OPEN APPROACH TO INTEGRATION & PARTNERS

SOCIAL INTEGRATION

CUSTOM APPLICATIONS

NING EXTENSIONS

MOBILE PARTNERS

INTEGRATED MONETIZATION

ANALYTICS