Post on 15-Apr-2017
#INBOUND16
TURNING INSIGHTS INTO ACTIONHow to use HubSpot Reporting to Optimize Your Marketing FunnelAnna Perko & Ari Plaut
#INBOUND16
Visits Leads Customers
Bounce Rate
Unsubscribes
MQL’s
#INBOUND16
#INBOUND16
#INBOUND16
Find the right data.
Empower your data to drive your strategy.
#INBOUND16
● HubSpot tools through the funnel. – Always with strategic takeaways.
● Questions/discussion● Michael Strahan, Ali Wong, and more....
THE NEXT 30+ MINUTES…
#INBOUND16
Ari Plaut
Product Marketer.
Vermonter.
Hiker.
Podcast listener.
Occasional singer and knitter
#INBOUND16
Anna Perko
Product Manager.
Math Nerd.
Violist.
Outdoors enthusiast.
#INBOUND16
#INBOUND16
ATTRACT● Traffic● Sources● Visitor Engagement
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
TRAFFICREPORTINGTAKEAWAYS• 2x best sources.• Optimize underachievers• Promote promote promote.
#INBOUND16
#INBOUND16
CONVERT● Leads● Conversions● People
#INBOUND16
ATTRIBUTION
REPORTS
#INBOUND16
Think of your conversions like a soccer play.
#INBOUND16
Who deserves the credit for this goal?
#INBOUND16
#INBOUND16
Who scored the most goals?
#INBOUND16
Who has the most assists?
#INBOUND16
Now, think about that in the context of your website.
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
ATTRIBUTION REPORT TAKEAWAYS• Figure out what worked.• Promote good ones• Fix bad ones
#INBOUND16
#INBOUND16
#INBOUND16
LIST ANALYTICS• Source breakdown → Double down.• List shrinking → Re-engagement.• Country → Where do you do business?
#INBOUND16
CONTACTS REPORTS TAKEAWAYS• Personas?• Industries?• Job titles?
#INBOUND16
CLOSE● Funnel Velocity● Productivity● Revenue
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
#INBOUND16
DEALS REPORTING TAKEAWAYS● Set good goals● Coach your team● Optimize
#INBOUND16
TO RECAP YOUR LAST 40 MINUTES...Find the right data
Empower your data to drive your strategy.
#INBOUND16
http://bit.ly/reporting-session-summary
#INBOUND16
….. Want early access to the web analytics dashboard?
Get ready to write this down...
ONE MORE THING….
#INBOUND16
http://bit.ly/hs-analytics-beta
#INBOUND16
THANK YOU.