Social Media for Museums: lies, damned lies, and statistics. The

Russian experience.

Anna MikhaylovaState Historical Museum + University

of Leicester@Madlena_P

State Historical Museum, Moscow, Russia1stHistorical

historyRF

Red square, Moscow~ 1 000 000 visitors each month

State Historical Museum~ 400 000-500 000 visitors per year

Dmitry Medvedev, the Prime Minister of Russia

Vladimir Medinsky, the Minister of Culture @medinskiy_vr

State Historical Museum / social media

historyRF

shm_official

1stHistorical

Mediaonshm

state_historical_museum

Museum Analytics

Our priorities – FB and Twitter

+ 1340 since April

Since April 2013• Strategy• Ask a Curator• “Local” online activities

#museumsaloon

Figures vs.

Interaction & Engagement & Participation

Twitter @1stHistorical

+ 5000

0,01 %

0,05%

Olga Zhdan @olgazhdan

Akexander Usoltsev@usolt

Two people from ~58 000:success or total failure?

Thank you!

@Madlena_Panna@ideasformuseums.com