Name ANKUR RAINARoll Number 1402007614Name of program MBAFLEXSession SpringYear 2015Semester Semester IIISpecialisation ML0014S-201502-FLEXI

Title of the project Retail business of Aircel with respect to competitors.

Objectives of the project 1. To identify the retail visibility of Aircel in Comparison to its Competitors. 2. Tofind out the market presence of AIRCEL products in retail outlets of, Patna andmeasures to improve it. 3. To find out the replacement cycle of Pop in whichAIRCEL is available. 4. To find out who take cares of POP activity. 5. To find outretailers opinion in related to the life of POP Material and life of hard visibility.6. To assess the distribution on the basis of number of outlets covered, supply,Merchandiser. 7. To find out retailers opinion in relation to company specificlike replacement of POP, GSB, NON-LIT board etc.

Problem Statement Aircel had launched with huge customer response and within very short periodof time it has been able to achieve good number of market share in thebusiness but suddenly due to many reasons the company started loosing itsmarket share and profit reduced. The problem can be explained as below: >>Reduced market share due to huge competition. >> Unavailability of network inmany areas. >> Lesser clarity in voice calls. >> Brand attachment of manycustomer with older service providers. >> Week customer service andmarketing team.

Methodology to be used “Marketing research is the systematic and objective identification, collectionanalysis, dissemination and use of information for the purpose of improvingdecision making related to the identification and solution of problem”. Duringthe course of conducting the study the information were gathered mainlythrough the primary source. Conducting field survey by taking to the retailerwho is using mobile phone on the methodology used in the survey waspersonal observation and interview with retailer with the help of questionnaire.3. TOOLS / TECHNIQUES TO BE USED FOR DATA ANALYSIS: The collection ofdata is through a (A). Questionnaire (B). Observation Questionnaire:- It is a

SUBMISSION OF PROJECT SYNOPSIS & GUIDE ACCEPTANCE FORM

(To be submitted to the project steering comittee)

PART A: Synopsis Registration

I. Student Details

II. Project Synopsis Details

piece of paper with a set of questions related to the purpose Research, which ispresented to the respondent. The questionnaire used in my survey had close-end question. Observation Methods:- When we look at the phenomenon withsome objective it is called Observation. It is the important technique for datacollection. This Method was also accompanying survey, to know the exactposition or Responses of the respondents. Data requires for the research workcan be making available from different sources, they could be classified in twogroups:- Primary source:- includes living person, in my survey primary sourcesconstituted of the retailer who are selling telecom product and FMCG retailoutlet. Secondary data: - Includes already collected data whether published orunpublished, such as officially data base, magazines and journals.

Name of the Guide TWINKLE JAITHALIADate of Birth 1985-12-10Primary Contact Number 9327720086Primary Email Id jaithalia.t@gmail.comTotal Experience 3Country india

Name of the PGArea of

SpecialisationYear ofpassing

Institution/University

Has theguide

completedthe PG with

55% andabove

Post Graduate Diploma inBusiness Administraton

(PGDBA)Marketing 2011

PRAXIS BUSINESSSCHOOL

Y

Does the guide has more thantwo years of Experience

Y

I Dr./Mr./Mrs/Ms. TWINKLE JAITHALIA hereby confirm my willingness to guide Mr./ Ms. ANKUR RAINA RollNo.1402007614 attached to Learning Centre (code) 99999 , EXTERNAL-FACULTY-LC, whose Project Title is Retailbusiness of Aircel with respect to competitors. during the Spring session of 2015 (year). I agree to submit theproject status/ Internal Assessment marks to the University.

(Signature of the Guide)I hereby declare that this project synopsis is an original work carried by me and will

not be submitted to any other University for fulfillment of any course of study.

III. Guide Details

PlaceDate

(Signature of the Student)