Anka Standards Manual

Post on 23-Mar-2016

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Logo Standards

Transcript of Anka Standards Manual

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Introduction

Brand IdentityLogotype & MarksTypographyColor Palette

Identity SystemLetterheadBusiness CardEnvelope

AdvertisingStoreProductsMagazine

InteractiveMobile Ap

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15

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Anka is company known for our top quality fabric and trimmings. At Anka, we believe in providing our customers with the highest quality and best selection for their artistic designs. For that reason, we carry a wide variety of products from around the world. You will be able to find a huge array of imported items; such as ribbons from France, laces from Switzerland, Austrian Swarovski crystals, buttons from Italy and so much more. In addition, our inventory of over a hundred thousand styles grows each day with a constant flow of new products.

Anka understood that our Customers are our top priority. We are always looking to improve the experience for our Customers. Whether you are thousands of miles away, we want to serve you with an unforgettable shopping experience. Through our in-house training, each Customer Service Representative obtains solid product knowledge to answer any questions you may have. Whether you need assistance via phone, fax, e-mail, live web chat or in the retail store, you can be sure that our customer service is here to support you with care. Anka is the brand Customers can trust.

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Brand Identity

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Logo Mark

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Logo Symbol

R: 76G: 192B: 173

C: 65M: 0Y: 40K: 0

HEX #4CBFAD

R: 35G: 31B: 32

C: 0M: 0Y: 0K: 100

HEX #231F20PSC Black C PSC 3258 C

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LogoType

R: 35G: 31B: 32

C: 0M: 0Y: 0K: 100

HEX #231F20

Segoe ScriptTypography

Regular

PSC 421 C

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Typography

Segoe Script Perpetua

Regular Regular

Italic Bold

Italic

Bold Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

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Color Palette

R: 35G: 31B: 32

R: 76G: 192B: 173

R: 177G: 179B: 181

C: 0M: 0Y: 0K: 100

C: 65M: 0Y: 40K: 0

C: 0M: 0Y: 0K: 35

HEX #231F20

HEX #4CBFAD

HEX #B1B3B5

PSC 421 C

PSC Black C

PSC 3258 C

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Identity System

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170 West Tasman DriveSan Jose, CA 95134-1706

tel: 408.526.4000www.anka.com

Letterhead

2p.6

2p.6

51p

66p

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170 West Tasman Drive San Jose, CA

95134-1706

Tel.408.526.4000Fax. 408.526.4100

www.anka.com

Business Card

2p10 2p10

21p

7p2.4

7p2.4

12p

Perpetua8 pt

19

6p8.4 6p8.4

21p

6p8.4

2p6.8

2p

12p

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Envelope

170 West Tasman DriveSan Jose, CA 95134-1706

29p

2p7.7

51p

2p7.7

R: 177G: 179B: 181

C: 0M: 0Y: 0K: 35

HEX #B1B3B5PSC 421 C

R: 76G: 192B: 173

C: 65M: 0Y: 40K: 0

HEX #4CBFADPSC 3258 C

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Advertising

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Store

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Magazine

Example Magazine Ad.

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29Products

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Interactive

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AT&T AT&T

33Mobile App

AT&T

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