Transcript of ANDREW MCAFEE FROM MANAGEMENT INNOVATION EXCHANGE (MIX) Innovation, Strategic Resilience and Renewal...
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- ANDREW MCAFEE FROM MANAGEMENT INNOVATION EXCHANGE (MIX)
Innovation, Strategic Resilience and Renewal Tony Kiuru, Elina
Lankinen, Lotta Lnsi
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- Introduction to Andrew McAfee 1984-1999 Doctorate from Harvard
Business School Two Master of Science MIT (1988- 1990) Two Bachelor
of Science degrees MIT (1984-1989) 1999-2009 Professor at Harvard
Business School Fellow at Harvards Berkman Center for Internet and
Society. 2009-> Principal research scientist at the Center for
Digital Business at MIT Sloan School of Management
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- Introduction to Andrew McAfee Publications in Harvard Business
Review, The Economist, Forbes, The Wall St. Journal, and The New
York Times Speaks frequently to academics and industry audiences,
most notably at TED 2013 Books: Enterprise 2.0: New Collaborative
Tools for Your Organization's Toughest Challenges Race Against the
Machine with Erik Brynjolfsson: How the Digital Revolution is
Accelerating Innovation, Driving Productivity, and Irreversibly
Transforming Employment and the Economy Editors of the technical
publishing house Ziff-Davis named McAfee as the number 38 in their
list of the 100 Most Influential People in IT.
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- Current Research Studies how information technology and
computerization affects: Business (the way companies perform,
organize themselves, and compete) Society Economy Workforce Main
recent research areas: Technologys Effects on the Workforce and the
Economy Enterprise 2.0: the business use of ESSPs The Competitive
Impact of Information Technology What Makes a Company Good at
IT?
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- General Beliefs Modern IT is one of the most important driving
forces in the economy Modern IT is the most powerful tool available
to business leaders Technologies are racing ahead but many of our
skills and organizations are lagging behind We cannot win the race
against technology, but we should embrace it - use machines as
allies rather than adversaries We are now in the Second Machine Age
- this era wont just be different; it will be better
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- Resilience and Renewal IT is increasing the pace of business
competition: companies that embrace IT do better Investing in the
IT that Makes a Competitive Difference (HBR, 2008), co-author Erik
Brynjolfsson: Competition in US industries accelerated in the
middle of the 1990s as important new technologies like the Web and
commercial enterprise software became available to companies The
gap between high performing companies and low performers increased
Turbulence increased Concentration began to increase after many
years of decline All of these changes occurred in industries that
spent more on IT Greater IT spending is associated with more
intense competition at the industry level. Companies that embrace
and invest in IT can gain a competitive advantage, helping them
persevere.
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- Innovation Modern IT can help accelerate organizational
innovation and enhance human capital IT, such as tools for
analytics, crowdsourcing, etc. are increasing the number of good
business ideas Technologies that support communication and workflow
help create ideas innovations that were formerly isolated can now
spread globally ESSPs (emergent social software platforms) Solve
longstanding challenges around knowledge capture and sharing,
locating expertise, and harnessing the wisdom of crowds Support
collaborative work and opens up innovation processes Embracing IT
can help companies improve their communication and enhance their
innovation.
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- Evolution of McAfees Proclamations Acknowledging shortcomings
and studying common pitfalls Advocate of resilience from the
beginning: not only companies born digital can profit from things
like web services and big data; old businesses can gain a
competitive advantage as well From plainly promoting IT to
educating about challenges and looking at it the right way: like
Coutu (2000) points out, resilience stems from realism IT by itself
is not a self-evident road to innovation and will not transform
your business unassisted Major IT acquisitions and implementations
require unique approaches in unique situations, time and systematic
management and other effort Advocate of renewal; transforming
businesses
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- ANY QUESTIONS? Thank You