SEARCH, CONTENT AND SOC IAL STRATEGY1 2 T H S E P T E M B E R 2 0 1 3

Andrew GirdwoodMedia Innovations Director

Andrew.Girdwood@LBi.com+44 131 555 4848@AndrewGirdwood

We are publishers

Wookie The Chew

www.jameschance.com

Paul and Traceysitting in a tree,K-I-S-S-I-N-G

First comes love,then comes marriage,

then comes baby in a rotten cabbage!

Why does it matter?

Outreach

Engaging content

Holy Grail?

#1 Audiences

#2 Newsroom

#3 Mutual KPIs

#4 Frameworks

Audiences

Newsroom

Mutual KPIs

Frameworks

Paid Search

Community Response

Social ads

Content first

In a publishing world; think like a publisher.

Thank you!

Media Innovations Director, DigitasLBi

E: Andrew.Girdwood@LBi.com

S: AndrewGirdwood @ Twitter, Google+, Pinterest, AdN, et al…

Flickr credits

http://www.flickr.com/photos/wallyg/2259021991/http://www.flickr.com/photos/23222872@N00/434323908/http://www.flickr.com/photos/54238124@N00/2278072114/http://www.deviantart.com/art/Holy-Grail-Santo-Grial-333133688http://www.flickr.com/photos/23597967@N00/3084783985/http://www.flickr.com/photos/77422674@N00/693945631/http://www.flickr.com/photos/65567316@N00/5392544132/http://www.flickr.com/photos/62133405@N05/6176869823/http://www.flickr.com/photos/13066221@N03/2230095723/http://www.flickr.com/photos/73919614@N00/3638360458/