AndaCEO, Knotch

@agansca / @knotchinc / knotch.com

99% of startups:Over-architected idea

Unvalidated Assumptions aka NO MVP

No Product RoadmapRush to Build

No Launch/Testing Plan

> No Users/Customers

Should I give up?

> No Users/Customers

Companies don’t fail.People give up.

“It’s the ONLY thing that

really matters.”- Marc

Andreessen

“Product/mkt fit = being in a good mkt

with a product that can satisfy

that mkt.”

Product / Team / Market fitDEMAND

MARKET SIZECOMPETITORS

ACQUIRERSINVESTORSFEASIBILITY

TIMEPASSION

“Creating the best product is not as critical to achieving product/market fit as creating the Minimum Viable Product that satisfies a problem/

need that is worth solving.”

- Anda Gansca

Minimum Viable Product

= the smallest thing you can build that delivers

customer value.

Case Study:What kNOTch to do

Mission:“Let’s figure out how people feel about everything in real time!!!!”

Knotch V0.1

Knotch V0.1

Knotch V0.1

Knotch NOW:

Attacking a niche: “Knotch gives you all you

need to understand the impact of your branded content.”

Long-term vision: “Let’s figure out how people feel about everything in real time!!!!”

Knotch NOW

Recap:1. Companies don’t fail, people give up.

2. Product/Team/Market FIT.3. Solve a NEED that is worth solving.4. MVP – Learn How To Think Small.

“If everything seems under control, you’re just not going fast enough.”

- Mario Andretti, F1 driver