Post on 31-Dec-2015
description
Analyzing Factors Influencing Summer Camp
Attendance at Slippery Rock University Camps
Courtney Lee & Paige Costantino
December 6, 2013
Research Objectives The purpose of this study was to analyze factors
influencing summer camp attendance at Slippery Rock University summer camps.
The secondary purpose of this study was to analyze the influences of why campers attend camps.
The third purpose of this study was to determine the different interests of previous campers.
The final purpose of this study was to analyze the effectiveness of marketing and branding of Slippery Rock camps.
Slippery Rock University & Camps and Conferences Founded March 26, 1889
SRU Camps and Conferences in existence for 30 years
Hosted approximately 51 camps May 28 to August 15, 2013
Originally camps and conferences under Athletic Director
Today directed by Lisa Weinzetl since April 2009
Methodology Population – 8,347 students
Female 4,818 (58%) to Male 3,529 (42%)
Non-probability Sampling Design
Convenience Sampling
Quota Sampling
75 females and 75 males
Methodology 29-Item Questionnaire
5 Demographic
5 Close-Ended
7 Open-Ended
2 Ranking
4 Scale
6 Dichotomous
Collection of DataDistributed between
October 29th-31st
Robert M. Smith Student Center and Aebersold Recreation Center
Response Rate: 150 of 165 = 90.91%
DemographicsRace Male
Percent of Total
MalesFemale
Percent of Total
Females
White/Caucasian 68 90.67% 68 90.67%
Biracial/Multiracial 4 5.3% 3 4.0%
Black/African
American3 4.0% 2 2.67%
Hispanic/Latino(a) 0 0% 1 1.3%
Asian 0 0% 1 1.3%
Other 0 0% 0 0%
Overall Total 75 50% 75 50%
50/50
Distribution of Ages
18 19 20 21 22 23 24 25 26 2705
10152025303540
10 17 13 22 8 3 1 0 0 113 19 23 15
4 1 0 0 0 0
2336 36 37 12
4 1 0 0 1
Distribution of Ages
MaleFemaleTotal
Age
Nu
mb
er
of
Resp
on
den
ts
Median = 20
Slippery Rock Camp Attendance
15; 10%
135; 90%
Slippery Rock Camp Attendance
YesNoONLY 15
ATTENDED!!!
Why do you enjoy camp? I met long-term friends, learned more about
myself, got the college experience, and learned vital information about school
Because it was a good time to bond with my team
I met new people and explored campus
I got to stay in dorms, play competitive teams
I learned new skills and met new people
All the players were nice and I learned a lot
Opinio
ns
Camps Attended
Sports Music Academic Arts Other0
20
40
60
80
100
120
53
110
1
22
53
6 8 6
26
106
718
7
48
Types of Non-SRU Camps Attended
MaleFemaleTotal
Types of Non-SRU Camps
Num
ber
of
Respondents
Factors for Attending Camp
Reasons Female Mode Male Mode
Parents 2 1
Siblings 3 3
Friends 1 1
Other 4 4
Interests of Attending Summer Camp
Reasons Female Mode Male Mode
Sports 1 1
Music/Dance 4 3
Arts/Drama 5 5
Academics 3 2
Religion 5 5
Other 6 6
Branded Camp Importance
Not Influential Somewhat Inflential Neutral Influential Most Influential0
10
20
30
40
50
60
62
1923
25
6 7
25 26
11129
44
49
36
Branded Camp Importance
MaleFemaleTotal
Response
Num
ber
of
Respondents
What did you learn at camp? Attending field hockey camp helped improve my skill
and team chemistry
Sports – technical skills and being an all around better player
Teamwork, focus, doesn’t let anything get in your way
How to work in a team, try my best and focus on little things in a big picture
I learned how to work with children and their parents. I gained patience and interpersonal skills
I learned a lot about myself as a person and became a leader through this camp
Satisfaction with Quality and Service I had Olympic and International
coaches/mentors as well as experiences at national level events
Because the coaches were always professional offered assistance and advice
I learned a lot of the skills that were made goals for that week
I learned a lot of important skills at all the field hockey camps
99%
Satisfaction
Rate!
Primary Reason to Attend Summer Camp
To make friends To learn new skils
Parent's decision Mandatory team camp
Other0
10
20
30
40
50
60
70
80
90
100
8
49
96
3
16
37
11 10
1
24
86
2016
4
Primary Reason to Attend Summer Camp
MaleFemaleTotal
Response
Num
ber
of
Respondents
Awareness of Camps My mom always found
camps for me
My parents, school, and friends
I found out about other camps through my church
Flyers in school, emails from coaches, looked online
53; 35%
97; 65%
Awareness of Camps at Slippery Rock Univer-
sity
Yes
No
Conclusions Friends greatest influence by both sexes – parents
ranked first by males also, second my females High interest and have attended sports camp by
both sexes – both individual and team camps – most concerned with skill improvement
Sports camp highest interest – academics ranked second as well by males and third by females – music, dance, leadership, scouts, and bible camps are other interests
Unaware of SRU camps – heard about camps through primary schools, parents, coaches – branded camp at SRU would increase likelihood of attendance
Recommendations Branded sports camps
Academic camps – reach out to SRU academic departments
Reach out to a wider distance from SRU in schools through NY, PA, NJ, WV, VA, OH
Partner with nationally recognized organizations such as Boy Scouts of America
Sign contracts with nationally recognized organizations and branded camps
For the Manager…
Recommendations Sample individuals under the age of 18
Survey other institutions
Focus groups
More open-ended questions
Probability sampling design
Survey parents
Survey pre, during, and post camp
Future studies…