Post on 07-Jul-2018
8/18/2019 Analysis of Mark & Spencer (M&S)
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Marks & Spencer
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GroupAbdullah 1324067
Fahad 1128962
Kauthar 131821Mamadou 1313402
Sohail 0908854
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Outlin• !"#$O%&'#!O"
• (i)tor*
• Aim
• +,trnal +n-ironmntal Fa.tor
• 'omptitor)
• !mpa.t +,trnal +n-ironmnt• Ma/or 'halln)
• ortr) Fi- or.)
• #hor* o rtail d-lopmnt
•
SO# anal*)i)• Strati. option)
• $)our.) and 'apabiliti)
• $rn.)
8/18/2019 Analysis of Mark & Spencer (M&S)
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'ompan* introdu.tion
Mar) and Spn.r pl. i) a ma/or riti)hmultinational rtailr
M S oprat in a.ro)) mor than 40.ountri)
MS ar )p.iali)t) in th )llin o .lothinood and lu,ur* produ.t)
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(i)tor*Mar) Spn.r a) oundd in 1884 a) amart )tall b* Mar)
!t b.am Mar) Spn.r in 1894 a) a
partnr)hip ith Spn.r #h bu)in)) a) built up ithin a .lo):nit
amil* n-ironmnt o;rin nrou) pa*pa.a) to it) )al) )ta; and amil*
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Mar Spn.r Aim a..))ibl to -nmor .u)tomr) around th orld ha-.ratd .on)idrabl momntum throuh aid ran o a.ti-iti) and ar main oodpror))?
@httpBB.orporatmar)and)pn.r.omBaboutu)BourCplanD 28B10B13
http://corporate.marksandspencer.com/aboutus/our_planhttp://corporate.marksandspencer.com/aboutus/our_planhttp://corporate.marksandspencer.com/aboutus/our_planhttp://corporate.marksandspencer.com/aboutus/our_plan
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External environmental Factors
oliti.al
+.onomi.al
So.ial
#.hnoloi.al
Eal
+n-ironmntal
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oliti.al Fa.tor)
A) bu)in)) ta,) )u.h a) .o opration ta, ha) rmaindth )am or th la)t 5 *ar) thi) ill not a;.t MS
#h introdu.tion o n bu)in)) r)tri.tion) poli.*)
+n-ironmntal rulation) )u.h a) air pollution romarmin .ould a;.t MS )uppl* .hain
+.onomi.al Fa.tor)'rdit i) -r* hard to obtain or .on)umr) ho-r MS
ha- not introdu.d .rdit .ard) in thir oraniation%u to th r.))ion popl ha- l)) di)po)abl in.om
and ha- l)) mon* to )pnd on lu,ur* ood)
(o-r inHation ha) d.lind o-r th la)t to *ar) )oprodu.t) ma* b mor a;ordabl or .on)umr)
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So.ial Fa.tor)'han) in &K population )ho) that thr
ar mor rtird popl than .hildrn
#hr i) an in.ra) in th dmand ororani. ood
#h &K i) b.omin -r* multi:.ultur'on)umr attitud toard) ood i) .hanin
a) th* ha- b.om mor halth .on).iou)
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#.hnoloi.al Fa.tor #.hnolo* i) rapidl* .hanin and -r*
,pan)i- to p up ith
#.hnolo* i) .hanin th bu*in bha-ior o
.u)tomr)Eo*alt* .ard) proram) ar al)o d-lopd todi).oura .u)tomr) rom )it.hin o-r tothir .omptitor) and undr)tand thir bu*in
bha-iour
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Eal Fa.tor)
'omptition la)'on)umr la)
+mplo*mnt Ea)
Ad-rti)in Standard) la)
(alth and Sat* la)
+n-ironmntal Fa.tor)Global armin i) in.ra)in
#h potntial impa.t) o .limat .han i) a;.tin
ho bu)in))) oprat%u to a;.t) rom .limat .han ra matrial) ar
hard to obtain
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K* .omptitor) o MS
A)da
#).o
(S
",t
Sain)bur*)
S M
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Sa ) ur) or M)2013
httpBB
n))*.omB)tor*B1164063Bm:and:):upbat:d)pit:.lothin:)al):allin:aain
http://news.sky.com/story/1164063/m-and-s-upbeat-despite-clothing-sales-falling-againhttp://news.sky.com/story/1164063/m-and-s-upbeat-despite-clothing-sales-falling-againhttp://news.sky.com/story/1164063/m-and-s-upbeat-despite-clothing-sales-falling-againhttp://news.sky.com/story/1164063/m-and-s-upbeat-despite-clothing-sales-falling-againhttp://news.sky.com/story/1164063/m-and-s-upbeat-despite-clothing-sales-falling-againhttp://news.sky.com/story/1164063/m-and-s-upbeat-despite-clothing-sales-falling-again
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!mpa.t o ,trnal
n-ironmnt'han in opration
'han in .u)tomr trnd)
'hanin u*in por
Opportuniti) or .omptitor)
" u)r #.hnolo*
JGrund*= 2006
For ,ampl inormation t.hnolo* .ompltl*.hand th a* o or= .u)tomr bha-ior and li)t*l a) ll
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Futur .halln)MS nd) to )tart out)our.in )upplir) in
ordr to p up ith .omptitor)
MS i) lo)in it) trnd toard) *oun)tr)=
)o th* nd to ma )om thir produ.t)mor appalin to *oun popl
MS nd) to pro-id mor di-r) produ.t)a) th &K i) b.omin -r* multi:.ultur
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ortr) Fi- or.)'omptiti- ri-alr* ithin a indu)tr*arainin por o )upplir)
arainin por o .u)tomr)
#hrat o n ntrant)
#hrat o )ub)titut produ.t)
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'omptiti- ri-alr*MS ha- di;rnt .omptitor) a) th* ha-
-arit* o produ.t )u.h a) ood = .lothin andhom ar produ.t)
#hr .lo))t .omptitor) ar %bhanam)and hou) o Fra)r a) th* )ll )imilarprodu.t) and o;r )imilar )r-i.) and allo;r hih Lualit* produ.t)
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arainin por o)upplir)
MS ha- a lot o por o-r )upplir a) a loto thir produ.t) ar o thir on brand
MS bu*) lar amount) o matrial) and
r)our.) thror th* .an t ood pri.)on hat th* bu*
MS ha- a )trati. ad-anta o-r.omptitor) a) th* ar not mor rliant a)
othr)
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arainin por o.u)tomr)
Eu,ur* produ.t) hi.h MS )ll )u.h a),pn)i- .lothin= th .u)tomr) ill bu*thm b.au) o Lualit* hi.h man)barainin por i) lo
Som MS produ.t) ar )old b* thir.omptitor) )o barainin por o .u)tomr)i) hih
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#hrat o n ntrant)For MS thrat) o n ntrant) ar lo du to
hih barrir) o ntr*
MS brand nam and .apital in-)tmnt= hih
)al) r-nu and mart )har hlp) thm aain)t.omptition
(o-r or MS .hapr )l.tion o produ.t)barrir ma* b lo and .omptition .ould ntr)u.h a) rimar a) th* o;r lo pri.d .lothinhi.h i) -alu or mon*
'omptition or MS i) hih a) o-r th *ar) th*ha- lo)t mart )har hi.h man) th thrat orn ntrant) i) hih
#h t b tit t
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#hrat o )ub)titutprodu.t)
For MS thrat) o )ub)titut) ar hih
Othr )tor) )u.h a) ",t = hou) o Fra)rand Slrid) o;r top Lualit* .lothin ith
.omptiti- pri.Suprmart) )u.h a) AS%A ha- .hapr
altrnati-) ith thir ood pri.) and ranhi.h i) a thrat
S O l i
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STRENGTHS
.Good quality products
.Diverse ranges of
Products
· Largest retailer in UK
· Increase turnover and
trading profits
OPPORTUNITIES
· Introduce new products· Provide more organic
goods.
· Build up more alliances
· Develop overseas
supply cain
THREATS
· Insta!ility in te prices of
raw products· "ew legislations
·#conomic recession
·Low cost retailers
· #$treme competition
WEAKNESSES
· Losing young customers
.Perception of %ig Prices· &ustomer disinterest
· #nvironmental issues
· 'u!stitute products or
tecnologies
SO# Anal*)i)
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Strati. option)
'on)idr th bnIt) and impa.t) tho) .an
ha- on .ompan* Inan.ial po)ition and
.u)tomr
rand rpo)itionin
Gttin 'o)t .in.i) b* introdu.in )om
n point:o:)aluildin a )tron multi.hannl .apabilit*
Ma/or t.hnolo*:dri-n .han pro/.t)
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Strati. r)our.) and
.omptn.i)1 Nalu 'hain d-lopin and addin -alu at a.h l-l
o )uppl* .hain
2 rimar* A.ti-iti) th primar* a.ti-iti) ta in hand)-ral )p.iI. un.tion) o th .ompan* inbound
loi)ti.)= opration)= outbound loi)ti.)= )al) and
martin
3 Support A.ti-iti) th .ompan* nd) to ha- hold o it)
human r)our. and t.hnolo*
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#han or *our tim
%o *ou ha- an* Lu)tion
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$rn.)
Grund* A " 2006 'omptiti- )trat* and)trati. anda) Strati. 'han 10J5247>260
ortr= M + J1985 Competitive advantage:creating and sustaining superior performance=" or #h Fr r))
Mar) Spn.r J2013= A-ailabl athttpBBmar)and)pn.r.omB PA..))d10th O.tobr= 2013Q
(art= S and Murph*= R J1998 rand) #h
" alth 'rator) +nland alra- p7
http://www.marksandspencer.com/http://www.marksandspencer.com/