RockYouSocial Brand Engagement

gilles.storme@rockyou.com

@gillesstorme

RockYou Overview

What is RockYou?

• Leading Publisher of Social Games

• Innovative Social Media Ad Solutions

Worldwide Reach:

• 200 Million monthly unique visitors worldwide

• 15 Billion monthly global impressions.

Social Game Studios

• RockYou, Redwood City, CA

• Loot Drop, San Mateo, CA

• Playdemic, UK

• RockYou Asia

Total Audience 168m 12.7%

Female 18+ 80m 48.0% 110Female 15-24 35m 164Female 25-34 20m 101Female 35-44 17m 105Female 45-54 12m 107

Male 18+ 68m 40.3% 78Male 15-24 33m 137Male 25-34 18m 78Male 35-44 13m 67

Total Uniques % Reach %Comp Index

Not just pimply teenagers!

Source: comScore Media Metrix Multi-Country Key Measures – December 2010

How Many?

They Love It!

• 95% of social gamers play multiple times per week

• 61% of social gaming sessions last more than 30 minutes

• More than 50% of Social Networkers log-in just to play a social game

% of Facebook Users Playing Games

53%

Source: TNS, “Digital Life,” 10/10/10

Which Games?

Source: www.appdata.com/

Social games:

Web-based games/apps

Turn-based

Easy to play

Similar to casual games

integrate the community-

based attributes of social

networks.

Revenue

Successful Ad Solutions

Measurable

Engaged audience

Engaging and impactful solutions

Scalable

Targetable

Standard formats

Safe context: no UGC

Talkability/PR

Social Games Media Planning Model

Build

Integrate/sponsor

Recruit

Video

Display

Level of engagement

Audience Reach

Display: CPM, CPC, CPA

Facebook Ads

Games Space

Roadblocks

Apps/Games Installs: CPI

Facebook Like Driver: CPL, CPC

Video Advertising: CPM, CPV, CPE, CPCV

In-banner, pre-load, in-game

Expandable

Companion banner

Clickable

Sharable

Virality/Sharability

Trang posted the Lego Universe video.

2. User posts video on their wall1. User views video

3. Post appears on users’ profile

SHARE THIS VIDEO

Lead Generation / Offers Walls: CPA

Integration/Sponsorship

Integration/Sponsorship

On-line/off-line Partnerships

Branded Games

But…

“The secret is respecting the consumer.

You are interrupting their life.

All advertising is unwanted, so if you’re going to

crash the party, bring some champagne with you.”

Bob Thacker, senior VP-marketing and advertising at OfficeMax

Potlatch Ceremonies

“a gift economy is a society where valuable goods and services are regularly given without any explicit

agreement for immediate or future rewards”

Kwakwaka'wakw people

New Social Games Media Planning Model

Build

Integrate

Recruit

Video

Display

Level of engagement

Audience Reach

New Engagement Solutions

Engagement at Scale

User Plays Social Game

Users Clicks Deal Button

User Sees Deal Pop-Up

User Completes Brand Engagement

User Receives In-Game Reward

Engagement Solutions: CPE

How it works:

Brands Only Pay

per

Engagement!

“a special offer embedded inside a social game that lets users engage with a

brand advertisement in exchange for moving forward in the game”

Video Engagements

Branded Mini Games

Features:

• A Custom Flash Mini-Game with Full-Tracking Capabilities

• Truly Integrated Branding

Benefits:

• An Immersive and Interactive User Experience

• An Authentic Engagement with Your Brand

Sponsored goods

RockYouSocial Brand Engagement

Thank you