Post on 12-Jul-2015
An online digital media centre
Susanna Flood, Director of Media, Amnesty International
What are we doing here?
An interactive session to look at innovation and
best practice in how charities are using their
websites to provide multimedia resources for
journalists, and to share experiences of
challenges and success.
A few ground rules:
An interactive session
Share ideas / solutions
Compare experiences
Quick survey:
Who has a digital media centre?
How prominent is it on your web site?
What works about it?
What doesn’t work?
Start with the basics…
What do journalists want?
To find their own stories
Original content and points of views
Strong AV / multimedia content
Easy access
Let’s take a look at the
Amnesty International
web site…
Hits on the Media Centre: January 2014
Press Release PageviewsUnique Pageviews
New-satellite-images-show-scale-north-korea-s-repressive-prison-camps-2013- 24485 21979
Cuba-intensifica-la-represi-n-en-las-horas-previas-la-cumbre-de-la-celac-20 1206 1073
Egypt-three-years-wide-scale-repression-continues-unabated-2014-01-22 682 549
Egypt-three-years-wide-scale-repression-continues-unabated-2014-01-22 662 562
UAE-end-downward-cycle-unfair-political-trials-2014-01-20 530 485
Singapur-sentencia-historica-anula-pena-muerte-2013-11-14 415 396
Nigerian-president-must-reject-harsh-bill-same-sex-unions-2013-12-20 364 323
Romanian-court-victory-forced-eviction-roma-cluj-napoca-illegal-2014-01-07 319 284
Iran-hangs-40-people-two-weeks-amid-surge-executions-2014-01-16 289 251
Morocco-amendment-rape-provision-step-right-direction-2014-01-22 286 255
Hits on the News Pages: January 2014
Story PageviewsUnique Pageviews
Iran-hangs-40-people-two-weeks-amid-surge-executions-2014-01-16 16576 15449
USA-texas-execution-would-violate-international-court-ruling-2014-01-17 4149 3861
Egypt-three-years-wide-scale-repression-continues-unabated-2014-01-23 4047 3559
All News 3216 2340
Malaysia-move-outlaw-human-rights-groups-assault-freedom-2014-01-08 2697 2527
Bulgaria-shamed-over-asylum-seekers-2014-01-03 2603 2338
Ukraine-must-act-immediately-halt-escalation-violence-2014-01-22 2499 2246
Ukraine-s-new-charter-oppression-2014-01-17 2322 2133
Thailand-restraint-urged-shutdown-protests-2014-01-10 2250 2063
Cambodia-police-kill-striking-garment-workers-2014-01-03 2241 2047
458,353
2,590,461
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Media centre News page
Total hits in 2013
Thoughts?
And some other web
sites…
Our next
development…
http://www.icrcvideonewsroom.org/content/index.asp
Social media
What about social media?
Who uses twitter / Facebook for media
outreach?
How does social media drive news traffic?
Do you need different feeds?
How to integrate into your digital media
centre?
Questions / Discussion?