USABILITYHERNÁN SCHMIDT SUSE

U•SA•BI•LI•TY:the ease with which

people can use a softwarewith the goal of reaching

a concrete objective

EFFICIENCY

MEMORABLEERRORSSATISFACTION

EASELEARNING

PEOPLEyou are not

OBJECTIVEREACH

an

The application itself is not a goal – it’s an obstacle between the users and their objectives.

ROBER HOEKMAN JR.

USABILITY?Why

usable application=

happy users

happy users=

more users

more users=

more contributors

more contributors=

increased capacity to improve our

application

EASY TO USEan application that is

HOW DO I BUILD?

Define the features1.

USABILITY FEATURES∝ 1

An obvious application focuses on what’s important and leaves out the rest.

ROBERT HOEKMAN JR.

FEATURES 😭• Site Management• Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed• Administration Permission System Roles and Users• Web Services API for easy integration between Magento and any third-party application• Fully 100% customizable design using templates• Customer Groups• One-Click Upgrades• Content Management System for Informational Pages• Google Website Optimizer Integration for A/B and Multivariate Testing• International Support• Support for localization, multiple currencies and Tax rates• Includes support for WEEE/DEEE in EU• Configurable List of Allowed Countries for:• Site Registration• Shipping Destination Addresses with ability to specify per shipping method• Billing Addresses with ability to specify per payment method• Search Engine Optimization• 100% Search Engine Friendly• Google Site Map• Search Engine Friendly URL’s• URL Rewrites give full control of URL’s• Meta-information for products and categories• Auto-generated Site Map for display on site• Auto-Generated Popular Search Terms Page• Analytics and Reporting• Integrated with Google Analytics• Admin Dashboard for Report Overview• Sales Report• RSS feed for New Orders• Tax Report• Abandoned Shopping Cart Report• Best Viewed Products Report• eCommerce Platform for Growth• Best Purchased Products Report• Low Stock Report• Search Terms Report• Product Reviews Report• RSS feed for New Reviews• Tags Report• RSS feed for New Tags• Coupon Usage Report• Total Sales Invoiced• Total Sales Refunded• Marketing Promotions and Tools• Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products• Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories• Free Shipping Options• Multi-Tier Pricing for quantity discounts

FEATURES 😭• Site Management• Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed• Administration Permission System Roles and Users• Web Services API for easy integration between Magento and any third-party application• Fully 100% customizable design using templates• Customer Groups• One-Click Upgrades• Content Management System for Informational Pages• Google Website Optimizer Integration for A/B and Multivariate Testing• International Support• Support for localization, multiple currencies and Tax rates• Includes support for WEEE/DEEE in EU• Configurable List of Allowed Countries for:• Site Registration• Shipping Destination Addresses with ability to specify per shipping method• Billing Addresses with ability to specify per payment method• Search Engine Optimization• 100% Search Engine Friendly• Google Site Map• Search Engine Friendly URL’s• URL Rewrites give full control of URL’s• Meta-information for products and categories• Auto-generated Site Map for display on site• Auto-Generated Popular Search Terms Page• Analytics and Reporting• Integrated with Google Analytics• Admin Dashboard for Report Overview• Sales Report• RSS feed for New Orders• Tax Report• Abandoned Shopping Cart Report• Best Viewed Products Report• eCommerce Platform for Growth• Best Purchased Products Report• Low Stock Report• Search Terms Report• Product Reviews Report• RSS feed for New Reviews• Tags Report• RSS feed for New Tags• Coupon Usage Report• Total Sales Invoiced• Total Sales Refunded• Marketing Promotions and Tools• Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products• Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories• Free Shipping Options• Multi-Tier Pricing for quantity discounts

FEATURES 😭• Site Management• Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed• Administration Permission System Roles and Users• Web Services API for easy integration between Magento and any third-party application• Fully 100% customizable design using templates• Customer Groups• One-Click Upgrades• Content Management System for Informational Pages• Google Website Optimizer Integration for A/B and Multivariate Testing• International Support• Support for localization, multiple currencies and Tax rates• Includes support for WEEE/DEEE in EU• Configurable List of Allowed Countries for:• Site Registration• Shipping Destination Addresses with ability to specify per shipping method• Billing Addresses with ability to specify per payment method• Search Engine Optimization• 100% Search Engine Friendly• Google Site Map• Search Engine Friendly URL’s• URL Rewrites give full control of URL’s• Meta-information for products and categories• Auto-generated Site Map for display on site• Auto-Generated Popular Search Terms Page• Analytics and Reporting• Integrated with Google Analytics• Admin Dashboard for Report Overview• Sales Report• RSS feed for New Orders• Tax Report• Abandoned Shopping Cart Report• Best Viewed Products Report• eCommerce Platform for Growth• Best Purchased Products Report• Low Stock Report• Search Terms Report• Product Reviews Report• RSS feed for New Reviews• Tags Report• RSS feed for New Tags• Coupon Usage Report• Total Sales Invoiced• Total Sales Refunded• Marketing Promotions and Tools• Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products• Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories• Free Shipping Options• Multi-Tier Pricing for quantity discounts

FEATURES• Site Management• Control multiple websites and stores from one

Administration Panel with ability to share as much or as little information as needed

• Administration Permission System Roles and Users

• Web Services API for easy integration between Magento and any third-party application

• Fully 100% customizable design using templates• Customer Groups• One-Click Upgrades

Create mockups and prototypes2.

http://www.flickr.com/photos/jackdorsey/182613360/

http://pencil.evolus.vnPencil

Perform usability tests3.

Usability TestsIn 4 Easy Steps

Prepare tasks &

scenarios

STEP 1

USABILITY TESTS 101

Add an event

Add a recurring event

Add an all-day event

You don’t ever want to forget your friend’s birthday again.Add a reminder to your calendar that shows up every year on your friend’s birthday, May 27th.

Findvictims

participants

STEP 2

USABILITY TESTS 101

Ask participants to complete

the scenarios

STEP 3

USABILITY TESTS 101

Say thank you!STEP 4

USABILITY TESTS 101

Rinse and repeat4.

letready=false;

while(!ready){chooseFeatures();buildMockups();ready=testWithPeople();}

writeTheCodez();

&TIPS

TRICKS

MOREis

LESS

http://file-folder-ren.sourceforge.net/index.php?page=ScreenshotsM1

http://www.bulkrenameutility.co.uk/Screenshots.php

USERSnew

HELP

Polari “Welcome screen”

Polari

USERSyour

GUIDE

Source: Shutterstock

FRICTIONreduce

Hotmail

Gmail

Windows File Browser

GNOME Files

Wanna learn more?Robert Hoekman Jr., Designing The Obvious

Steve Krug, Don’t Make Me Think & Rocket Surgery Made Easy

Jim Hall’s Bloghttp://opensource-usability.blogspot.com

Jakob Nielsen’s Websitehttp://www.useit.com

THANK YOU!Hernán Schmidt

SUSE