Post on 21-Jun-2015
http://www.youtube.com/watch?v=cFg5b9HI_SE
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What we have:
Nike sports with ipod connectivity Shoes with light for kids Shoes with wheels Shoes for ski Nike , Puma, Adidas has lead us to
similar proposition rather than the USP
Nike’s future concept with led lights
Partner network
Outsourced from India and China.
What’s different:
Features of a safety shoe: Leather ,Rubber ,Waterproof ,steel toe,
high –ankle, formal ,casual.
Additional features
Torchlight Camera Sensor
Benefits
Complex jobs can be tackled Co-workers and labourers will be at
ease. This unique feature can capture the
niche market of the heavy industries. Customized for safety of a person
depending upon the nature of work.
Where it can be used?
Railways ,Tunnels Shipping companies Aeronautical engineering Construction of dams, bridges, roads
etc. Mining Factories
Resources
Different versions can be set at different prices selling around subsidized price of 35Euros and some shoes for the youngsters in a premier fashion category would range around 60euros (like Caterpillar.)
Sales and distribution can be done through domain ,e-mails with quotations or offline in the industrial marketing.
Segment
B2B marketing Market penetration Low investment - consignment
Customer relations
Low quotations On time delivery Venture with some companies on
commission basis at the initial startup
Conclusion
“ Work safe ”