Post on 13-Mar-2020
An exciting new reason to visit the historic cityA sensitively integrated 175,000 sqft retail and leisure development that will re-energise Lichfield city centre and benefit from a particularly affluent catchment
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Why Lichfield?
Lichfield has no out-of-town retail and leisure offer, and city centre provision is limited.
Affluent Achievers account for 34% of Lichfields expected shoppers, 50% above UK average. This increases to 60% above UK average in the primary segment.
Affluent Achievers and Comfortable Communities account for 65% of Lichfields expected shoppers, 29% above the UK average.
Unemployment is 31% below the UK average.
Lichfield has a wide catchment containing 819,000 residents.
35,000 of these residents are regular shoppers in Lichfield. So there is significant scope for growth.
Opportunity to increase current sales - Trading Gap analysis shows that turnover in Lichfield could be increased by 106% (£55m) to £107m. Of this, £29m is available from existing shoppers and £26m from new shoppers. Clothing and footwear has the largest gap at £25m.
Current under provision - Although the city has some excellent boutiques, selling brands such as Ted Baker and Diane Von Furstenberg; compared to similar sized destinations, Lichfield has far less clothing and footwear retail, highlighting a clear gap in the market.
The current retail offer does not match the quality of the catchment.
The proposed multi-screen cinema can be comfortably supported by Friarsgate’s 20 minute drive time catchment.
Linked trips - Survey analysis shows typically 45% of cinema users eat out as part of their trip, driving significant turnover to adjacent food and beverage operators.
Friarsgate will bring the following benefits:
Source: FSP Impact Study Report dated April 2015.
Friarsgate Lichfield An exciting new reason to visit the historic city
The proposed extension to the city will include:
175,000 sqft of modern retail and leisure accommodation
Anchored by a new major store and the existing Debenhams
A new state of the art seven screen, 800 seat cinema
The largest car park in the city providing 500 safe, secure and accessible car parking spaces
A new bus station that links with the railway station
Over 90 new residential units
17,500 sqft gym
The attractive heritage city of Lichfield forms part of the affluent commuter-belt hinterland to the north of Birmingham. Famed for its three spired medieval cathedral and the birthplace of Samuel Johnson, the city welcomes over 100,000 tourists each year.
The centre of the city retains an unspoilt charm with over 230 listed buildings in its historic streets, featuring numerous examples of Tudor and fine Georgian architecture.
The city’s historic layout and architecture however presents challenges in providing for the needs of new leading retail and leisure occupiers, and hinders the growth of the city as a progressive retail centre. This means Lichfield cannot take advantage of the £221m (non-grocery) of spend within the catchment.
Friarsgate will address these issues by seamlessly and sensitively integrating the existing city centre with a range of quality retailers and restaurants, providing a new and complementary shopping and leisure offer to Lichfield. Nearly all of the retailers and restaurants will be new to the city.
Lichf ield Overview
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M1
M1
M1
M45
M6
M5
M54
M69
M6
M6 Toll
M40
M42
M42
M42
M6
Kettering
Kirkby in Ashfield Newark-on-TrentLeek
Kidsgrove
HucknallEastwood
Belper Ripley
Bromsgrove
Nantwich
Uttoxeter
Ashbourne
Stafford
Tamworth
Cannock
Burton Upon Trent
LEICESTER
NOTTINGHAM
WOLVERHAMPTON
DERBY
COVENTRY
BIRMINGHAM
NOTTINGHAMEAST MIDLANDS
BIRMINGHAM
WOLVERHAMPTON
COVENTRY
LICHFIELD
Drive times to Lichfield
Birmingham 18 miles 32 mins
Wolverhampton 20 miles 38 mins
Derby 24 miles 36 mins
Coventry 29 miles 41 mins
Nottingham 43 miles 59 mins
Leicester 48 miles 60 mins
Source: Google Maps
Location
Lichfield is some distance from the surrounding cities.
Lichfield will be the quality retail offer in its sub-region, pulling spend from Tamworth, Cannock and Burton Upon Trent.
Catchment Segments
Primary
Secondary
Tertiary
There is currently no cinema nor restaurant quarter in Lichfield
vis i t fr iarsgate.co.uk Friarsgate wil l provide quality architecture and a premium retail offer
The cinema wil l have seven screens and 800 seats
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KEY Lichfield Train Station Lichfield Bus Interchange Car parks Pedestrian links Main vehicle access Development area
Bake
rs La
ne
Debenhams
Birmingham Road/A5127
St John Street
Frog Lane
Wade Street
Bore Street
Market Street
New link throughto Three Spires
Shopping Centre
Market Square
Car park entrance/exit
Car park entrance/exit
500 spacesOver 90
residential units
Majorstore
Three Spires
Cinema
The Lich�eld Garrick Theatre
The Friarsgate scheme creates excellent pedestrian links from the station, the new bus interchange (17 routes), Birmingham Road and Frog Lane. The split level design allows easy pedestrian movement, and the 500 space car park offers multiple access points for shoppers driving to Friarsgate.
The new link through to the existing Three Spires Shopping Centre will seamlessly integrate the Friarsgate development as a natural extension to Lichfield. This in turn will increase pedestrian footfall to the wider shopping areas of Lichfield and will greatly enhance people’s shopping experience in the city.
Pedestrian Links
Bakers Lane
Deb
enha
ms
Birm
ingh
am R
oad/
A512
7
St Jo
hn S
treet
Frog
Lan
e
Wad
e St
reet
Bore
Str
eet
Mar
ket S
tree
t
New
link
thro
ugh
to T
hree
Spi
res
Shop
ping
Cen
tre
Mar
ket S
quar
e
Car P
ark
entr
ance
/exi
t
500
spac
e Ca
r Par
k en
tran
ce/e
xit
500
spac
esO
ver 9
0 re
side
ntia
l uni
ts
Maj
orst
ore
Thre
e Sp
ires
Cine
ma
The
Lich
�eld
G
arric
k Th
eatr
e
Friarsgate Lichfield An exciting new reason to visit the historic city
Birming
ham
Road
Access from train station
Car park access from Birmingham road
Entrance
St John S
treet
Frog Lane
Wade Street
Birmingham Road/A
5127
St John Street
Frog Lane
Debenhams
The Lichfield Garrick Theatre
Multi-storey car parkx 5 levels
500 spaces
Cinema aboverestaurant and retail
New terraced housingface to Frog Lane
Three SpiresShopping Centre
Over 90 residential units
New public space‘The Circle’
New bus station
Retail
Existing DistrictCouncil o�ces
Major storeGym above
KEY Food & beverage/restaurants Retail Cinema Residential
Scheme Overview
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Three Spires Shopping Centre
Cinema
Development Securities
Multi-storey car park500 spaces
Restaurants
Major storeGym above Retail
Retail
Council O�ce
Bus station
Train Station
Debenhams
Garrick Theatre
Cinema
Birmingham Road
Residential
Ove
r 90
resid
entia
l uni
ts
Frog Lane
Wade Street
St Jo
nh St
reet
Masterplan Upper Ground & First Floors
KEY Food & beverage/restaurants Retail Cinema Residential Parking Development area
Friarsgate Lichfield An exciting new reason to visit the historic city
Group Ginger Architects
Development Securities
Ove
r 90
resid
entia
l uni
ts
Multi-storey car park
Undercroft car park500 spaces
Restaurants
Three Spires Shopping Centre
Council O�ce
Retail
Bus station
Train Station
Debenhams
Garrick Theatre
Birmingham Road
Residential
Frog Lane
Wade Street
St Jo
nh St
reet
Major store
Masterplan Lower Ground Floor
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Leisure and RetailRob Williams, Partner Head of Retail Agency and Development
Strutt & Parker LLP 13 Hill Street Berkeley Square London W1J 5LQ
dd: 020 7318 5153 e: rob.williams@struttandparker.com
LeisureJon Patrick, Director Head of Leisure & Development
Christie + Co Aquis House Greek Street Leeds LS1 5RU
t: 0113 389 2700 m: 07831 263 529 e: jon.patrick@christie.com
RetailPeter Leverett Managing Director
SPACE - Retail Property Consultants The Winch House 25 Narborough Wood Park Desford Road, Enderby Leicestershire LE19 4XT
dd: 0345 900 3901 m: 07860 967 430 e: peter.leverett@space-rpc.com
Development byU and I Group PLC 1st Floor Cumberland House 35 Park Row Nottingham NG1 6EE
t: 0115 853 3630 e: damian@hddl.co.uk w: developmentsecurities.co.uk
Strutt & Parker LLP, Christie & Co and SPACE - Retail Property Consultants for themselves and for the Vendors or Lessors of this property whose agents they are give notice that: 1. The particulars are set out as a general outline only for the guidance of intending purchasers or lessors and no not constitute part of an offer or contract; 2. All descriptions, dimensions, references to condition and necessary permissions for use and occupation and their details are given in good faith and are believed to be correct but any intending purchasers or tenants should not reply on them as statements or representations of fact, but must satisfy themselves by inspection or otherwise as to the correctness of each item; 3. No person in the employment of Strutt & Parker LLP, Christie & Co or SPACE - Retail Property Consultants has any authority to make or give any representation or warranty whatever in relation to this property or these particulars nor enter into any contract relating to the property on behalf of Strutt & Parker LLP, Christie & Co and SPACE - Retail Property Consultants nor any contract on behalf of the vendor; 4. No responsibility can be accepted for any expenses incurred by intending purchasers or lessees in inspecting properties which have been sold, let or withdrawn.
Contact
Des
ign:
rea
chm
arke
ting.
co.u
k 24
664
03/1
6
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