Post on 30-Apr-2015
description
Workshop: An enterprising future for social psychology postgraduates
Jenna Condie | j.m.condie@salford.ac.uk @jennacondie
About this workshop:
Myth Busting &
Context Setting
About this workshop:
Entrepreneurial Social
Psychology
About this workshop:
You
The aim is to grow!
Comfort Zone
Growth Zone
Danger Zone
Growth Zone
What is enterprise? Im
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What are the key characteristics of a successful entrepreneur?
n. An undertaking; something projected and attempted; particularly, an undertaking of some importance, or one requiring boldness, energy, or perseverance.
n. An adventurous and enterprising spirit; disposition or readiness to engage in undertakings of difficulty, risk, or danger, or which require boldness, promptness, and energy.
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Sound familiar?
v. To undertake; attempt to perform or bring about.
v. To essay; venture upon.
v. To give reception to; entertain.
v. To attack, as with a malady; overcome.
v. To surround; circumstance.
v. To engage in an undertaking; essay; venture.
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Sound familiar?
Born or made debate
Enterprise aslearned
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Enterprising psychologists are everywhere!
Just not adopting ‘enterprise’ terms in psychology?
What terms do we talk in?Ima
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Collaboration
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Innovation
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Social ChangeIm
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Social Enterprise
Knowledge exchange/transfer
Some Teamwork
Ideas generation - One you already have,- One you come up with together,- Or an idea for a new mobile phone app.
The Spider: Developing your ideas
1. What is it? (e.g. product, service, training) 2. Who is it for? (target market)3. Purpose - why is it needed/wanted?4. What are the potential revenue streams?5. What do you need? (e.g. funding, contacts) 6. Who/what is your competition? Who could
you collaborate with?7. Who are your team? Why are they a part of
it?8. Any links with teaching, learning and/or
research?
Third Stream
“…As institutions delve further into these [enterprise] activities, it has become clear that most third stream activities have (and should have) strong linkages with teaching and/or research, and that it is important to emphasize synergy and integration sooner rather than later.” (Hatakenaka, 2005, p. 8)
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Entrepreneurial Culture
Academia is an industryIm
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How many PhDs…too many!
We must stand out!
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‘The best way to predict the future is to create it’ Peter Drucker
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Make your
move, play the
game.
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Competitiveness
NW enterprise school 2010
In Dragon’s Den Style!
The PsychUK funding council has grants of up to £20k available. You need one to get your idea off the ground.
Prepare your pitch for the judging panel.
Elevator Pitch for the Grant
Your enterprise in 60 seconds
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The importance of networks
“Tell everyone what you want to do and someone will want to help you do it” W. Clement Stone
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REDS guide to networking
Available to download: www.slideshare.net/salfordpgrs/reds-guide-to-networking
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Mini-strategy
- 5 things I will do in the short term
- 3 strategic moves I will make
- What I will have achieved by this time next year.
If you are comfortable, you are not enterprising
Comfort Zone
Growth Zone
Danger Zone
Growth Zone
Workshop: An enterprising future for social psychology postgraduates
Jenna Condie | j.m.condie@salford.ac.uk @jennacondie