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Slides: the love (and hate) of my life

— Alexei Kapterev —

ISLIDES

– Jessica Hische FOR THE REST OF YOUR LIFE

THE WORK YOU DOW H I L E Y O U

Y O U S H O U L D B E D O I N G

IS PROBABLY THE WORK

P rocrastinate

HATE LOVE

Do we

slides?NEED

TIMESSOME

S L I D E S C R E A T E A M U C H

ATMOSPHERE(compared to reading, that is)

Less formal

WHAT TO SAYREMIND YOU

Slides

WHAT TO SAYREMIND YOU

SlidesCONSTRAINT

WITHOUT TOO MUCH

BUT

OUT OF PLACECOULD BE

Slides

TIMESSOMESlides are great

G R E A T

SlidesFOR THAT

ARE

TECHNOLOGYARE

Slides

Technology is neither good nor bad; nor is it neutral.

— Melvin Kranzberg

ENHANCEC A N

your presentation

Slides

OR

They could

RUIN ITT O T A L L Y

DIFFERENCE?What makes a

WHAT’S THE BIG PROBLEM WITH SLIDES?

PowerPoint® Presentation Flaws and Failures:

A Psychological Analysis (2012)

Stephen M. Kosslyn, Rogier A. Kievit,

Alexandra G. Russell, and Jennifer M. Shephard

Not enough information was provided to support the main point

Went through the presentation too slowly

Read word-for-word from notes or from the slides themselves

Slides contained too much material to absorb before the next slide was presented

The main point was obscured by lots of irrelevant detail

5.

4.

3.

2.

1.

THE TOP 5 PROBLEMS

WHAT’S THE BIG PROBLEM WITH SLIDES?

TOO MUCH TEXT!It’s

?SOLUTIONThe

SIMPLE SLIDES!

SIMPLE SLIDESare not the solution

YOU DON’T KNOW WHAT TO SAY!

P roblem No1:

4 TEDsters rehearse

times

NOT ENOUGH TEXTNot a problem for the audience

HUGEP roblem for the speaker

NOT ENOUGH TEXTNot a problem for the audience

*

THE STEVE JOBS WAY?

The most striking thing about the 17-inch PowerBook, after the screen itself, is how brilliantly Apple managed to shrink the size of the machine built around that big display.

— Walt Mossberg, the Wall Street Journal

Sure, the PowerBook is an unusually wide 15.4 inches, but it is only one inch thick. Yet, it feels solid as a rock. It is just 10.2 inches deep and weighs only 6.8 pounds.

To get an idea of how sleek those dimensions are, compare the new PowerBook with another brand-new laptop, Dell’s Latitude D800.

This model also boasts a widescreen display, measuring 15.4 inches diagonally. But, even though the Dell has a significantly smaller screen, it looks like a whale next to the 17-inch PowerBook.

P roblem No2:

CREDIBILITY

CREDIBILITYwith a sophisticated audience

More complex slides add

As soon as they can read children trust written text more than spoken information.

Corriveau et al. “To the letter: Early readers trust print–based over oral instructions to guide their actions”

British Journal of Developmental Psychology (2014)

SIMPLE SLIDESare not the solution

i s not the problemTOO MUCH TEXT

THE TOP 5 PROBLEMS5.

4.

3.

2.

1.

Not enough information was provided to support the main point

Went through the presentation too slowly

Read word-for-word from notes or from the slides themselves

Slides contained too much material to absorb before the next slide was presented

The main point was obscured by lots of irrelevant detail

TOO MUCH

NOT ENOUGH

Superficial Too nerdy

THE OPTIMAL BALANCE

THE ANCIENT GREEK ORIGINS OF THE WORDS "TRUE" AND "TRUTH" HAVE SOME CONSISTENT DEFINITIONS THROUGHOUT GREAT SPANS OF HISTORY THAT WERE OFTEN ASSOCIATED WITH TOPICS OF LOGIC, GEOMETRY, MATHEMATICS, DEDUCTION, INDUCTION, AND NATURAL PHILOSOPHY. SOCRATES', PLATO'S AND ARISTOTLE'S IDEAS ABOUT TRUTH ARE SEEN BY SOME AS CONSISTENT WITH CORRESPONDENCE THEORY. IN HIS METAPHYSICS, ARISTOTLE STATED: "TO SAY OF WHAT IS THAT IT IS NOT, OR OF WHAT IS NOT THAT IT IS, IS FALSE, WHILE TO SAY OF WHAT IS THAT IT IS, AND OF WHAT IS NOT THAT IT IS NOT, IS TRUE".[54] THE STANFORD ENCYCLOPEDIA OF PHILOSOPHY PROCEEDS TO SAY OF ARISTOTLE:"(...) ARISTOTLE SOUNDS MUCH MORE LIKE A GENUINE CORRESPONDENCE THEORIST IN THE CATEGORIES (12B11, 14B14), WHERE HE TALKS OF "UNDERLYING THINGS" THAT MAKE STATEMENTS TRUE AND IMPLIES THAT THESE "THINGS" (PRAGMATA) ARE LOGICALLY STRUCTURED SITUATIONS OR FACTS (VIZ., HIS SITTING, HIS NOT SITTING). MOST INFLUENTIAL IS HIS CLAIM IN DE INTERPRETATIONE (16A3) THAT THOUGHTS ARE "LIKENESSESS" (HOMOIOSIS) OF THINGS. ALTHOUGH HE NOWHERE DEFINES TRUTH IN TERMS OF A THOUGHT'S LIKENESS TO A THING OR FACT, IT IS CLEAR THAT SUCH A DEFINITION WOULD FIT WELL INTO HIS OVERALL PHILOSOPHY OF MIND. (…)"[54] VERY SIMILAR STATEMENTS CAN ALSO BE FOUND IN PLATO (CRATYLUS 385B2, SOPHIST 263B).[54] IN HINDUISM, TRUTH IS DEFINED AS "UNCHANGEABLE", "THAT WHICH HAS NO DISTORTION", "THAT WHICH IS BEYOND DISTINCTIONS OF TIME, SPACE, AND PERSON", "THAT WHICH PERVADES THE UNIVERSE IN ALL ITS CONSTANCY". THE HUMAN BODY, THEREFORE IS NOT COMPLETELY TRUE AS IT CHANGES WITH TIME, FOR EXAMPLE. THERE ARE MANY REFERENCES, PROPERTIES AND EXPLANATIONS OF TRUTH BY HINDU SAGES THAT EXPLAIN VARIED FACETS OF TRUTH, SUCH AS THE NATIONAL MOTTO OF INDIA: "SATYAMEVA JAYATE" (TRUTH ALONE WINS), AS WELL AS "SATYAM MUKTAYE" (TRUTH LIBERATES), "SATYA' IS 'PARAHIT'ARTHAM' VA'UNMANASO YATHA'RTHATVAM' SATYAM" (SATYA IS THE BENEVOLENT USE OF WORDS AND THE MIND FOR THE WELFARE OF OTHERS OR IN OTHER WORDS RESPONSIBILITIES IS TRUTH TOO), "WHEN ONE IS FIRMLY ESTABLISHED IN SPEAKING TRUTH, THE FRUITS OF ACTION BECOME SUBSERVIENT TO HIM ( PATANJALI YOGASUTRAS, SUTRA NUMBER 2.36 ), "THE FACE OF TRUTH IS COVERED BY A GOLDEN BOWL. UNVEIL IT, O PUSAN (SUN), SO THAT I WHO HAVE TRUTH AS MY DUTY (SATYADHARMA) MAY SEE IT!" (BRHADARANYAKA V 15 1-4 AND THE BRIEF IISA UPANISAD 15-18), TRUTH IS SUPERIOR TO SILENCE (MANUSMRITI), ETC. COMBINED WITH OTHER WORDS, SATYA ACTS AS MODIFIER, LIKE "ULTRA" OR "HIGHEST," OR MORE LITERALLY "TRUEST," CONNOTING PURITY AND EXCELLENCE. FOR EXAMPLE, SATYALOKA IS THE "HIGHEST HEAVEN' AND SATYA YUGA IS THE "GOLDEN AGE" OR BEST OF THE FOUR

There i s no such thing as “TOO MUCH TEXT”

for thi s audienceTOO MUCH TEXTThere i s

• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule

• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule

• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)

• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules

4 eras in Western European writing

10

• Greek majuscule

• Roman majuscule

• Carolingian majuscule

• Gothic majuscule

4 eras in Western European writing

30

50

MAYBE TOO

MUCH

MAYBE NOT

ENOUGH

1. Audience size

2. Their proficiency level

3. Need for handouts

4. Amount of time you have

THINGS TO CONSIDER4

Pictures areEXPENSIVE

WHILE TEXT IS RELATIVELY CHEAP

MAYBE TOO

MUCH

MAYBE NOT

ENOUGH

€€€ €€€

for one clickTOO MUCH TEXTThere i s

• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule

• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule

• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)

• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules

4 eras in Western European writing

✤ I’m not a fan of this effect

✤ or this effect

✤ or this effect

✤ OR THIS EFFECT

✤ this is more than enough

Animation

with no structureTOO MUCH TEXTThere i s

•Greek majuscule (9th - 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. - 12 century A.D.) and the later Greek minuscule •Roman majuscule (7th century B.C. - 4th century A.D.) in contrast to the Roman uncial (4th - 8th century B.C.), Roman Half Uncial, and minuscule •Carolingian majuscule (4th - 8th century A.D.) in contrast to the Carolingian minuscule (around 780 - 12th century) •Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules.

4 eras in Western European writing

• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule

• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule

• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)

• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules

4 eras in Western European writing

•Greek majuscule (9th - 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. - 12 century A.D.) and the later Greek minuscule •Roman majuscule (7th century B.C. - 4th century A.D.) in contrast to the Roman uncial (4th - 8th century B.C.), Roman Half Uncial, and minuscule •Carolingian majuscule (4th - 8th century A.D.) in contrast to the Carolingian minuscule (around 780 - 12th century) •Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules.

4 eras in Western European writing

•Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule•Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule•Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)•Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules.

4 eras in Western European writing

• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule

• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule

• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)

• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules.

4 eras in Western European writing

• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule

• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule

• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)

• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules.

4 eras in Western European writing

• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule

• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule

• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)

• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules.

4 eras in Western European writing

• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule

• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule

• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)

• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules

4 eras in Western European writing

• Greek majuscule (9th – 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. – 12 century A.D.) and the later Greek minuscule

• Roman majuscule (7th century B.C. – 4th century A.D.) in contrast to the Roman uncial (4th – 8th century B.C.), Roman Half Uncial, and minuscule

• Carolingian majuscule (4th – 8th century A.D.) in contrast to the Carolingian minuscule (around 780 – 12th century)

• Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules

4 eras in Western European writing

•Greek majuscule (9th - 3rd century B.C.) in contrast to the Greek uncial script (3rd century B.C. - 12 century A.D.) and the later Greek minuscule •Roman majuscule (7th century B.C. - 4th century A.D.) in contrast to the Roman uncial (4th - 8th century B.C.), Roman Half Uncial, and minuscule •Carolingian majuscule (4th - 8th century A.D.) in contrast to the Carolingian minuscule (around 780 - 12th century) •Gothic majuscule (13th and 14th century), in contrast to the early Gothic (end of 11th to 13th century), Gothic (14th century), and late Gothic (16th century) minuscules.

4 eras in Western European writing

BIG IMPORTANT

SMALL LESS IMPORTANT

10/21/14 TechInvestLab.com2

Угроза Digital Divide

Для работы ему необходима физическая инфраструктура (провода, каналы радиосвязи). Задачу удвоения физической инфраструктуры невозможно осуществить без масштабной реформы связи как инфраструктурной отрасли.

Интернет – это протокол

Что такое Digital Divide Угроза отставания в области информационных технологий усугубляет общее отставание страны от мировых лидеров (Саммит G8, 2000 год).

Количество пользователейВ России доступ к Интернет имеют около 10% населения, а в соседней Финляндии – более 50% Одна из целей программы «Электронная Россия» — удвоение количества пользователей Интернета в стране.

10

1. Context: How many? Who are they?

2. Priorities: What’s most important?

3. Visual cues: Size, colours, etc

4. Animation (if necessary)

MANAGING LOTS OF TEXT

One moreEXAMPLE

AND I’M DONE

INVESTMENT SUPPORT AGENCY

INVESTMENT SUPPORT AGENCY

INVESTMENT SUPPORT AGENCY

INVESTMENT SUPPORT AGENCY

Data & Research

Analysis

Library

HR

Finance

Archive

Procurement

Investor support

Investment Promotion

Licensing

RESEARCH ADMINISTRATION INVESTMENT

Administrative assistant Advisor

CEO

INVESTMENT SUPPORT AGENCY

Data & Research

Analysis

Library

HR

Finance

Archive

Procurement

Investor support

Investment Promotion

Licensing

RESEARCH ADMINISTRATION INVESTMENT

Administrative assistant Advisor

CEO

INVESTMENT SUPPORT AGENCY

RESEARCH ADMINISTRATION INVESTMENT

CEO

INVESTMENT SUPPORT AGENCY

RESEARCH ADMINISTRATION INVESTMENT

CEO

INVESTMENT SUPPORT AGENCY

RESEARCH ADMINISTRATION INVESTMENT

Data & Research

Analysis

Library

HR

Finance

Archive

Procurement

Investor support

Investment Promotion

Licensing

INVESTMENT SUPPORT AGENCY

CEOAdministrative assistant Advisor

MAYBE TOO

MUCH

MAYBE NOT

ENOUGH

Large audience Small audience

THE OPTIMAL BALANCE

MORE TEXT

LITTLE TEXT

Do we

slides?NEED

Yes

S O M E T I M E S

A LOT OF TEXT?Can we have

CANYes we

CANYes we

SOMETIMES

Complex slides requireDESIGNDESIGNDESIGN

FOOD & BEERFOOD & BEER

W I L L

forFOOD & BEER

T O D A Y

DESIGNDESIGNDESIGN

Thank you!W W W . K A P T E R E V . C O M