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Hello…?Hello…?

Hello…?

AMPLIFY

Strategies for reaching a larger audience with

CONTENT PROMOTION

and distribution

Paid Earned Owned

paidAdvertising Sponsorships Paid promotions

Benefits of paid

promotion

Immediate

Control

Targeted

Scalable

Facebook Boosted

Posts

Promoted tweets

LinkedIn sponsored updates

YouTube ads

Stumble Upon paid discovery

reddit ads

Native advertising

Paid content discovery

servicesOutbrain Taboola Adblade

Pay Per Click Google Adwords | Bing from Microsoft

Retargeting AdRoll | Retargeter | Fetchback | Chango | Many more

earnedCustomers become the channel… Word of mouth.

Benefits of earned

media

Credibility

Key to sales

Lifespan

Free

Guest blog

Syndicated content

Scoop.it Paper.li Anywhere

Get curated

Inspire Influencers

to share your

content

Social media

Get found via search

I’m about to buy a…

The All-Powerful

Word of mouth

1. Recommendations 2. Branded websites 3. Opinions posted online 4. Editorial content

ownedWebsite Blog Social media channels Email marketing

Benefits of owned

media

Control

Cost efficiency

Longevity

Versatility

Email marketing

Opt-in forms

Gated offers on landing pages

Email marketing

eNewsletters Timely offers Promotions Autoresponders

Email marketing

Social media marketing

Create rich updates Use links/CTA

Social media marketing

Twitter cards

Social media marketing

LinkedIn Groups Tag peers (+ @ #) Pinboards #Hashtags Ask for shares Quote experts

BlogMake it easy to share with

buttons

BlogAdd a social-style

comments section such as Disqus

or Livefyre

BlogUse great images worthy of sharing

Blog Create pre-populated tweets with a tool such as “Click to Tweet” plugin

Expand your digital footprint

YouTube channel

Free content platforms

iTunes

SlideShare Scribd

Foster employee advocacy

Give employees ownership Train them Empower them Governance

Employees are often the most overlooked content promotion strategy

Repurpose content

Website

Audit your content assets

Website Blog

And/or create repurposing plans in advance

Maximize formats

Content library

AMP Up Integrate Experiment Refine

Paid, earned and owned complement each other

Everything should point back to your website

Analyze traffic and conversion

Reachand connect with a larger

audience

Free eBook From Feldman Creative and CoSchedule

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www.feldmancreative.com