Mobile web sitesWhy your clients’ smart phones hate your website?

Michal Blažej, Production Director, Lighting Beetle

www.lbstudio.skFollow me @michalblazejblazej@lbstudio.sk

WHY DO I NEED A MOBILE VERSION OF MY WEBSITE?

always

onalways

connected always

with us

of internet users connect using mobile phones (use both)65%

while watching TV33%

95% look for local information

use smart phone while going to the bathroom39%

54% find a retailer

44% read reviews and product info

use while in store70%

34% search in-store inventory

49% compare prices

76% purchase in

59% purchase on

35% purchase on

88% take action within the same day

61% call a business | 59% visit a business

... and

79% don't have a mobile optimized site

navigate to sellresolutiontraffic

PAINS

can be solved by creating a mobile version of your website

traffic

resolution

sale

What really does the saleWhat might be usefulWhat is localWhat does the businessWhat hits the target group

saleuseful

target

useful

local

useful

check experience before launch and analyze

For which devices to optimize?

Worldwide smartphone market is expected to increase 49.2% in 2011, growing more than four times faster than the overall mobile phone market.

“

”

What kind of optimization?

iPhone Android BlackBerry Windows 7 iPad Android tablet

If you do, you will most likely need a mobile website anyways.

If you don't need an app, don't build it.

Hard work. Is it?

37signals – Basecamp

Facebook.com

Zoznam.sk – Topky

Twitter.com

Google family

1 in 13So why do they hate

your website?

Slides can be downloaded from SlideShare

Follow us on Twitter @lightingbeetle

Follow us on Facebookfacebook.com/lbstudio

slideshare: lightingbeetle | blazej@lbstudio.sk | www.lbstudio.sk