DIGITAL PORTFOLIOAMANDA PHILPOTanphilpo@go.olemiss.eduwww.amandaphilpot.com (513)368-9201

Nice to meet you!Thank you so much for taking the time to review my portfolio. This is a presentation of the various work I have done over the last 5 years. I hope to hear from you soon!

PERSONAL PIECESPersonal brand/marketing

PERSONALWe were to design our own personal logos, one with an icon and one without. Since then, I have redesigned my logos as my design style has evolved over time.

PERSONALFollowing logo design, we were to design our own personal logos, one with an icon and one without. As well as one of each in Black and White, and one also with color.

PERSONALThe next step after designing my personal logo was to design a letterhead, business card, and envelope header.

PERSONALThe following semester, we were to design a creative brochure to market ourselves as designers. As previously stated, I have changed my logo since this design was created.

Actual Pictures:

ASSIGNMENTSClass projects/pieces

ASSIGNMENTSIn my undergraduate Graphic Design I class, we were to design a bag for the business of our choice. I chose the Cincinnati Museum Center.

ASSIGNMENTSIn my undergraduate Graphic Design I class, we were to design three separate posters promoting a department within the School of Art. The following are my designs:

ASSIGNMENTSAs an extra assignment in my Graphic Design I class, we were asked to design a poster for the “Mississippi Mud Daubers” in the Ole Miss Painting Department. We were also asked to design and submit a logo for the 2012 Collegiate Art Competition.

ASSIGNMENTSAs the holidays were approaching, my Graphic Design 1 teacher asked us to design a Christmas Card for the department Christmas auction.

ASSIGNMENTSFor my Graphic Design I final project, we were to design and print a book. The subject and content of the book were up to us, the only requirements were that we had to have some sort of underlying theme.

ASSIGNMENTS

ASSIGNMENTS

ASSIGNMENTS

ASSIGNMENTSIn my Graphic Design II class, we were to design a book cover, but we had to use an art piece we had created prior to that class. I chose to use a piece I made in Ceramics a year prior to this class.

ASSIGNMENTSIn my Graphic Design II class, we were to create an ad that reflected a past time, but using modern technology. I chose to advertise Dubble Bubble chewing gum to put on a Billboard.

ASSIGNMENTSIn my Graphic Design II class, we were given a letter and asked to design a page for an alphabet children’s book that would help them remember the sound and association of the letter.

ASSIGNMENTSIn my IMC Visual & Design class, we were to choose a local business and create a media campaign using either nontraditional or traditional marketing tactics. I chose Epicure Day Spa, a local all natural spa, located in in Oxford, Mississippi. Their social media marketing was already developed and being executed extremely well, so I chose to create and design a small mail out to existing, loyal customers. The mail out features one product, and two services per month, while also having monthly specials/deals.

Front Cover: Back Cover:

ASSIGNMENTSIn my IMC Visual & Design class, we were to choose a local business and create a media campaign using either nontraditional or traditional marketing tactics. I chose Epicure Day Spa, a local all natural spa, located in in Oxford, Mississippi. Their social media marketing was already developed and being executed extremely well, so I chose to create and design a small mail out to existing, loyal customers. The mail out features one product, and two services per month, while also having monthly specials/deals.

Inside, Page 2: Inside, Page 1:

ASSIGNMENTSIn my IMC Visual & Design class, we were to choose a local business and create a media campaign using either nontraditional or traditional marketing tactics. I chose Epicure Day Spa, a local all natural spa, located in in Oxford, Mississippi. Their social media marketing was already developed and being executed extremely well, so I chose to create and design a small mail out to existing, loyal customers. The mail out features one product, and two services per month, while also having monthly specials/deals.

Inside, Page 4: Inside, Page 3:

ASSIGNMENTSIn my capstone IMC graduate class, we were to take the entire semester, start to finish, to take an upcoming athletic apparel company and create a fully integrated marketing campaign. We were to name our group and act as a fully functioning integrated advertising agency. This was a group project, however, I designed both our agency logo as well as the company logo. I also designed the various advertisements used throughout the presentation. I also designed the company’s webpage. My group won the pitch and the CEO of the upcoming company chose our campaign as one he would use to launch his brand. (Full presentation available upon request)

Agency Logo: Athletic Apparel Logo:

ASSIGNMENTSIn my capstone IMC graduate class, we were to take the entire semester, start to finish, to take an upcoming athletic apparel company and create a fully integrated marketing campaign. We were to name our group and act as a fully functioning integrated advertising agency. This was a group project, however, I designed both our agency logo as well as the company logo. I also designed the various advertisements used throughout the presentation. I also designed the company’s webpage. My group won the pitch and the CEO of the upcoming company chose our campaign as one he would use to launch his brand. (Full presentation available upon request)

Mock Up Website:

ASSIGNMENTSIn my capstone IMC graduate class, we were to take the entire semester, start to finish, to take an upcoming athletic apparel company and create a fully integrated marketing campaign. We were to name our group and act as a fully functioning integrated advertising agency. This was a group project, however, I designed both our agency logo as well as the company logo. I also designed the various advertisements used throughout the presentation. I also designed the company’s webpage. My group won the pitch and the CEO of the upcoming company chose our campaign as one he would use to launch his brand. (Full presentation available upon request)

ASSIGNMENTSIn my capstone IMC graduate class, we were to take the entire semester, start to finish, to take an upcoming athletic apparel company and create a fully integrated marketing campaign. We were to name our group and act as a fully functioning integrated advertising agency. This was a group project, however, I designed both our agency logo as well as the company logo. I also designed the various advertisements used throughout the presentation. I also designed the company’s webpage. My group won the pitch and the CEO of the upcoming company chose our campaign as one he would use to launch his brand. (Full presentation available upon request)

ASSIGNMENTSIn my capstone IMC graduate class, we were to take the entire semester, start to finish, to take an upcoming athletic apparel company and create a fully integrated marketing campaign. We were to name our group and act as a fully functioning integrated advertising agency. This was a group project, however, I designed both our agency logo as well as the company logo. I also designed the various advertisements used throughout the presentation. I also designed the company’s webpage. My group won the pitch and the CEO of the upcoming company chose our campaign as one he would use to launch his brand. (Full presentation available upon request)

ASSIGNMENTSIn my capstone IMC graduate class, we were to take the entire semester, start to finish, to take an upcoming athletic apparel company and create a fully integrated marketing campaign. We were to name our group and act as a fully functioning integrated advertising agency. This was a group project, however, I designed both our agency logo as well as the company logo. I also designed the various advertisements used throughout the presentation. I also designed the company’s webpage. My group won the pitch and the CEO of the upcoming company chose our campaign as one he would use to launch his brand. (Full presentation available upon request)

ASSIGNMENTSIn my capstone IMC graduate class, we were to take the entire semester, start to finish, to take an upcoming athletic apparel company and create a fully integrated marketing campaign. We were to name our group and act as a fully functioning integrated advertising agency. This was a group project, however, I designed both our agency logo as well as the company logo. I also designed the various advertisements used throughout the presentation. I also designed the company’s webpage. My group won the pitch and the CEO of the upcoming company chose our campaign as one he would use to launch his brand. (Full presentation available upon request)

Banner Ad #1:

ASSIGNMENTSIn my capstone IMC graduate class, we were to take the entire semester, start to finish, to take an upcoming athletic apparel company and create a fully integrated marketing campaign. We were to name our group and act as a fully functioning integrated advertising agency. This was a group project, however, I designed both our agency logo as well as the company logo. I also designed the various advertisements used throughout the presentation. I also designed the company’s webpage. My group won the pitch and the CEO of the upcoming company chose our campaign as one he would use to launch his brand. (Full presentation available upon request)

Call to Action Ad#1:Call to Action Ad #2

ASSIGNMENTSIn my capstone IMC graduate class, we were to take the entire semester, start to finish, to take an upcoming athletic apparel company and create a fully integrated marketing campaign. We were to name our group and act as a fully functioning integrated advertising agency. This was a group project, however, I designed both our agency logo as well as the company logo. I also designed the various advertisements used throughout the presentation. I also designed the company’s webpage. My group won the pitch and the CEO of the upcoming company chose our campaign as one he would use to launch his brand. (Full presentation available upon request)

Print Ad #1:

ASSIGNMENTSIn my capstone IMC graduate class, we were to take the entire semester, start to finish, to take an upcoming athletic apparel company and create a fully integrated marketing campaign. We were to name our group and act as a fully functioning integrated advertising agency. This was a group project, however, I designed both our agency logo as well as the company logo. I also designed the various advertisements used throughout the presentation. I also designed the company’s webpage. My group won the pitch and the CEO of the upcoming company chose our campaign as one he would use to launch his brand. (Full presentation available upon request)

Creative Brief:-Prior to creating ads and a marketing plan,

we had to conduct both qualitative and quantitative research. Following the collection of this data, we put together a consumer insight report followed by a creative brief. I designed and formatted our agency’s (5O’clock Somewhere) creative brief.

INTERNSHIPOle Miss Sports Marketing Pieces

INTERNSHIPI was asked by the Head Softball coach at Ole Miss and marketing department to design two logos, one using ‘Ole Miss’ and one using ‘Rebels’, that mimicked their uniforms for the coaches to put on mail outs, letterheads, etc. to mail to potential recruits.

INTERNSHIPThe head women’s volleyball coach at Ole Miss, of whom I played for, asked the marketing department and myself to create court mock ups for the, then upcoming, 2014 season.

INTERNSHIPThe head women’s volleyball coach at Ole Miss, of whom I played for, asked the marketing department and myself to create court mock ups for the, then upcoming, 2014 season.

INTERNSHIPThe head women’s volleyball coach at Ole Miss, of whom I played for, asked the marketing department and myself to create court mock ups for the, then upcoming, 2014 season.

INTERNSHIPSAAC stands for the Student Athletic Advisory Committee. I was asked by the Ole Miss Sports Marketing Head Graphic Designer at the time, to create a variety of logos for the committee to choose from.

GRADUATE ASSISTANT PIECES

Graduate Assistant University of MississippiFedEx Student-Athlete Success Center

GRADUATE ASSISTANTAs I get my Masters in Integrated Marketing Communications, I worked as a graduate assistant in the FedEx Student-Athlete Academic Success Center on campus at Ole Miss. The FedEx Student-Athlete Academic Success Center is used for homework, study tables, tutoring, advising, learning specialists, writing center, and math lab all exclusively available for only student-athletes. I created multiple marketing pieces as needed for events and important dates throughout the 2013-2014 academic year.

I was asked to create a sign/info graphic encouraging student-athletes to log into and save their email on their smart phones.

I was asked by my supervisor to create a way to encourage and remind student-athletes to check their school email. I created this sign to hang up in various locations throughout the building.

GRADUATE ASSISTANTI designed t-shirts for student-athletes that earned a GPA of 3.0 or higher for the given semesterMy supervisor asked me to design the Scholar-Athlete T-shirts both when I was a student-athlete and also when I was working as a G.A in the FedEx Athletic Academic Success Center.

GRADUATE ASSISTANTOne of my coworkers asked me to create and design a logo for the early 6:30am study hall group.

GRADUATE ASSISTANTMy supervisor asked to make an end of the year grade report in a visually interesting way. This report features all awards and accolades of student-athletes for that year. It also has grade achievements, staff information and much more. Instead of this being in a Word document, we opted for a more visually interesting and appealing look. (Displayed as if it were being printed in InDesign)

GRADUATE ASSISTANT

GRADUATE ASSISTANT

GRADUATE ASSISTANT

GRADUATE ASSISTANTMy supervisor also asked me to design a simple, yet creative, visual of the current programs that are offered within the University of Mississippi academics for our student-athletes.

GRADUATE ASSISTANTLastly, I was asked to design a table cloth for FedEx Athletic Academic Success Center events and functions.

FREELANCE PIECESMiscellaneous pieces that I have done for friends and family over the years.

BEAUTIFULLY UNAPOLOGETICBeautifully Unapologetic is a new photography/online boutique. I was asked by the creator to design a logo on a black background and also on a white background, while taking into account the owner’s ideas and visions for her boutique.

THE FABRIC OF HOPEThe Fabric of Hope is a line of hats created and made by cancer survivors for others going through Chemo/Radiation and battling the incurable disease of cancer. I was asked by the owner and founder to design, using their already established logo, their stationary and business cards along with a postcard for thank you cards and mail out purposes.

Business Card:

THE FABRIC OF HOPEThe Fabric of Hope is a line of hats created and made by cancer survivors for others going through Chemo/Radiation and battling the incurable disease of cancer. I was asked by the owner and founder to design, using their already established logo, their stationary and business cards along with a postcard for thank you cards and mail out purposes.

Post Card: Envelope Tag:

THE FABRIC OF HOPEThe Fabric of Hope is a line of hats created and made by cancer survivors for others going through Chemo/Radiation and battling the incurable disease of cancer. I was asked by the owner and founder to design, using their already established logo, their stationary and business cards along with a postcard for thank you cards and mail out purposes.

Letterhead:

Post Card:

Rehearsal InvitesFor my brother’s wedding, he asked me to design the Rehearsal Dinner Invitations to compliment their wedding invitations.

NOT ONE MORENot One More is a nonprofit organization that supports patients recovering from addiction by hosting meetings, events, walks, festivals and more to help anyone in need of a push towards recovery. I was asked to design flyers for their events, thank you cards for them to send to donors and a website for the organization.

Party invitationsIn celebration of a 50th birthday party, I was asked by a client to design a birthday party invitation.

Health postersI was asked by a dietician to create health professional, brand specific posters and flyers for a symposium she held in New York in November 2014.

Poster #1: Flyer #1:

Health postersI was asked by a dietician to create health professional, brand specific posters and flyers for a symposium she held in New York in November 2014.

Poster #2: Flyer #2:

Health PostersI was asked by a dietician to create health professional, brand specific posters and flyers for a symposium she held in New York in November 2014.

Flyer #3: Flyer #4:

T-shirt DesignsDuring and after my time playing on the Ole Miss Volleyball team, our Director of Ops asked me to design our own tournament t-shirts for the Magnolia Invitational Tournament and the Rebel Classic Tournament held each year.

Front: Front:

T-shirt DesignsMy college roommate is now an assistant volleyball coach at Birmingham Southern University. She asked me to design a few tournament t-shirts for her team to give out at their annual fall tournament. These are a few of the designs I came up with for her to choose from.

T-shirt DesignsMy college roommate is now an assistant volleyball coach at Birmingham Southern University. She asked me to design a few tournament t-shirts for her team to give out at their annual fall tournament. These are a few of the designs I came up with for her to choose from.

T-shirt DesignsMy college roommate is now an assistant volleyball coach at Birmingham Southern University. She asked me to design a few tournament t-shirts for her team to give out at their annual fall tournament. These are a few of the designs I came up with for her to choose from.

Business Logo/CardA local Photographer came to me asking me to redesign his business’ logo and business card. The following are options I designed for him to choose from.

Business Card Option #1:This is a circle shaped business card using the new logo I designed for his photography business. I wanted to keep the color scheme simple and sleek, yet still attention grabbing and memorable.

Business Logo/CardA local Photographer came to me asking me to redesign his business’ logo and business card. The following are options I designed for him to choose from.

Business Card Option #2 & 3:This is a standard shaped business card using the new logo I designed for his photography business. I wanted to keep the color scheme simple and sleek, yet still attention grabbing and memorable. Very minimal differences in the two below, however very necessary to get a visual of the differences.

Business Logo/CardA local Photographer came to me asking me to redesign his business’ logo and business card. The following are options I designed for him to choose from.

Business Card Option #4:This is a standard shaped business card using the new logo I designed for his photography business. I wanted to keep the color scheme simple and sleek, yet still attention grabbing and memorable. Very similar to the previous two designs in concept, but varies in layout.

Business Logo/CardA local Photographer came to me asking me to redesign his business’ logo and business card. The following are options I designed for him to choose from.

Business Card Finalists:After choosing one of the standard size business card designs, he asked me to create a more delicate business card with a blank front for him to insert a picture of his work on it.