beauty & skincare MAGAZINEthecreativemachinery.com

beauty & skincare MAGAZINE

SMARTbusiness!  

“Pequeñas IDEAS para chicos grandes”

Amalia Fumanal ® Marketing Strategy Expert

0º COMPANY BRAND Marketing

4P

Product

Promotion

Price

Placement or distribution channels

3C

Content

Customers b2b / b2c

Connection

1º DAFO & Benchmarking

2º COMPANY BRAND IMAGE

1st Re-styling logo image

BIG Idea!

2nd Positioning of the company

3 keywords !!

3rd Key values of the company

Mission & Project !!!

3º COMPANY BRAND GUIDE

Company.Brand Name

Target and Coretarget

Mission & Project

5 Values of the company

Brand logotipe and positioning

Claims sell-out

Customer Value

Promise irrational

Benefit rational

Reason: WHY?

CA

Cadvantatges +

Corporative brand colors

Typographies

Brand images &

plastic treatment of the advertisement

4º COMPANY BRAND Communication

b2b Speech Vs

b2c Speech

Positioning b2b Vs Emotional Slogan b2c

Describing materials and contents for these 2 difefferent communication targets

B2B / B2C

5º Digital Buzz Marketing

WeBLOG +

Digital Active

Personalize DB / emailing newsletter

Keywords googletrends

SEO / SEM / SMO and # list

ECOsystems

RRSS & Social Media Plan

WEBINARS

Amalia  Fumanal  ®    Marke/ng  CREATIVO  AVANZADO  Experta  en  Dermcosmé/ca    thecrea(vemachinery.com