Post on 14-Mar-2016
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Table of ConTenTsIntroduction 3StoriesofTransformation 42010StrategicInitiativesReview 7Results&Financials 82011StrategicInitiatives 10TheAlphaImpact 13BoardofDirectors 14AlphabytheNumbers 15
“Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I will be with you always, to the very end of the age.” Matthew 28:19-20
WhaT ISalpha?The AlphA course is a practical introduction to the Christian faith that gives guests anopportunitytoexplorethemeaningoflife.The10-weekcourseispresentedinarelaxed,friendlysettingfeaturinggoodfoodandeasyconversation.Thereisnochargeforthecourse.AlphA is for everyone,welcomingpeoplefromallbackgrounds,religionsandviewpoints.Itaddressescrucialtopics,suchastheexistenceofGod,thepurposeoflife,whathappensafterdeathandtheteachingsofJesus.AlphA wAs founded atHolyTrinityBromptonchurchinLondoninthelate70’s.DesignedasameansofpresentingthebasicsofChristianity,AlphahasbeenrecognizedaroundtheworldasaneffectivewaytoeducatepeopleabouttheChristianfaith.churches of every mAjor denominATion have runAlpha ina varietyof settings—churches, prisons, schools, coffee houses, boardrooms, cafeterias and living rooms. Alpha isuniquelysuitedtoreachpeopleinsidetheir“comfortzone.”
2+ million U.S.AlphaGuests
4,355 churchesActivelyRunningAlphaCourses
200,000 GuestsOnAlphaCoursein2010
100,000 lives*CommittedtoChristin2010
127+ denominationsAllMajorU.S.DenominationsRunAlpha
50 statesRunningAlphaCourses*estimatebasedonBarnaResearchthat50%ofcourseparticipantsmakeacommitmentorrecommitmenttoChrist
alpha Usa16 million peopleWorldwideAlphaGuests(Estimated)
169 countriesRunningAlphaCourses
81 languagesInPrintedAlphaMaterials
alpha Global
*www.alphausa.org/alphabythenumbers
DearFriends, The heart of Alpha USA is to serve the local church.We recognize the church in
Americaismorechallengedthaneverbefore.AccordingtoarecentBarnastudy,Christiansinthe
UnitedStatesarelessbiblicallyliterate,morefearfulaboutsharingtheirfaithandinfluencing
societylessandlessforJesusChrist.We’redelightedthatAlphaishelpingtoreversethese
trends. Lastyear,morethan200,000peopleattendedtheAlphacourseinmorethan4,300
churches,withanestimated100,000makingcommitmentsorrecommitmentstoJesusChrist.
We feel that Alpha is one of the best-kept secrets in the church! Congregations
that are properly using the Alpha course are seeing significant growth in the areas of
discipleship,leadershipandgiving.
Alpha is a doorway to discipleship, connecting transformed individuals with local
churcheswhere they can develop into future leaders. One of the strongest and fastest-
growingchurchesrunningAlphaincludesapastorwho,justafewyearsearlier,wasbattlingthe
gripofdrugsinhislife.HeheardtheGospelonanAlphacourse,andhislifewastransformed!
TheAlphacoursebringsmore thangrowth throughnew lifeand leadership.When
people are transformed, their whole worldview changes, including how they view their
possessions.AlphaUSAestimatesthatevery100newbelieversaddedtoachurchrunning
theAlphacourseresultsinmorethan$67,000inadditionalgivingperyear.*
ReportsandresearchmayforecastthedeclineofChristianityinAmerica—similarto
thedeclineseenintheUnitedKingdomoverthelastfewdecades.However,arecentstudy
declaredthattheChristiandeclineintheUnitedKingdom.hasfinallystalled.Expertsnotethat
thisisdueinparttoAlpha’songoingandgrowinginfluenceonthechurch.(London’sHolyTrinity
BromptonchurchisthebirthplaceoftheAlphacourse,whichisnowrunin169countries
worldwide.) If the Alpha course can help stop the decline in the United Kingdom, the course
cancertainlymakeadifferencehereintheUnitedStates,wherethedeclineisn’tnearly
as pronounced. We believe that God has given the Alpha course to help restore the
churchtoJesus’originalhope.WewanttoseethechurchasitwasinthebookofActs–
transformingtheworld! Ihopeandpraythatyouwillbeencouragedandinspiredbyour2010Annual
ReportandbyallthatGodisdoinginandthroughAlphaacrossourgreatcountry.
GerardLongExecutiveDirectorAlphaUSA
3 2
faCTs ANDfiGUres
Table of ConTenTsIntroduction 3StoriesofTransformation 42010StrategicInitiativesReview 7Results&Financials 82011StrategicInitiatives 10TheAlphaImpact 13BoardofDirectors 14AlphabytheNumbers 15
“Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I will be with you always, to the very end of the age.” Matthew 28:19-20
WhaT ISalpha?The AlphA course is a practical introduction to the Christian faith that gives guests anopportunitytoexplorethemeaningoflife.The10-weekcourseispresentedinarelaxed,friendlysettingfeaturinggoodfoodandeasyconversation.Thereisnochargeforthecourse.AlphA is for everyone,welcomingpeoplefromallbackgrounds,religionsandviewpoints.Itaddressescrucialtopics,suchastheexistenceofGod,thepurposeoflife,whathappensafterdeathandtheteachingsofJesus.AlphA wAs founded atHolyTrinityBromptonchurchinLondoninthelate70’s.DesignedasameansofpresentingthebasicsofChristianity,AlphahasbeenrecognizedaroundtheworldasaneffectivewaytoeducatepeopleabouttheChristianfaith.churches of every mAjor denominATion have runAlpha ina varietyof settings—churches, prisons, schools, coffee houses, boardrooms, cafeterias and living rooms. Alpha isuniquelysuitedtoreachpeopleinsidetheir“comfortzone.”
2+ million U.S.AlphaGuests
4,355 churchesActivelyRunningAlphaCourses
200,000 GuestsOnAlphaCoursein2010
100,000 lives*CommittedtoChristin2010
127+ denominationsAllMajorU.S.DenominationsRunAlpha
50 statesRunningAlphaCourses*estimatebasedonBarnaResearchthat50%ofcourseparticipantsmakeacommitmentorrecommitmenttoChrist
alpha Usa16 million peopleWorldwideAlphaGuests(Estimated)
169 countriesRunningAlphaCourses
81 languagesInPrintedAlphaMaterials
alpha Global
*www.alphausa.org/alphabythenumbers
DearFriends, The heart of Alpha USA is to serve the local church.We recognize the church in
Americaismorechallengedthaneverbefore.AccordingtoarecentBarnastudy,Christiansinthe
UnitedStatesarelessbiblicallyliterate,morefearfulaboutsharingtheirfaithandinfluencing
societylessandlessforJesusChrist.We’redelightedthatAlphaishelpingtoreversethese
trends. Lastyear,morethan200,000peopleattendedtheAlphacourseinmorethan4,300
churches,withanestimated100,000makingcommitmentsorrecommitmentstoJesusChrist.
We feel that Alpha is one of the best-kept secrets in the church! Congregations
that are properly using the Alpha course are seeing significant growth in the areas of
discipleship,leadershipandgiving.
Alpha is a doorway to discipleship, connecting transformed individuals with local
churcheswhere they can develop into future leaders. One of the strongest and fastest-
growingchurchesrunningAlphaincludesapastorwho,justafewyearsearlier,wasbattlingthe
gripofdrugsinhislife.HeheardtheGospelonanAlphacourse,andhislifewastransformed!
TheAlphacoursebringsmore thangrowth throughnew lifeand leadership.When
people are transformed, their whole worldview changes, including how they view their
possessions.AlphaUSAestimatesthatevery100newbelieversaddedtoachurchrunning
theAlphacourseresultsinmorethan$67,000inadditionalgivingperyear.*
ReportsandresearchmayforecastthedeclineofChristianityinAmerica—similarto
thedeclineseenintheUnitedKingdomoverthelastfewdecades.However,arecentstudy
declaredthattheChristiandeclineintheUnitedKingdom.hasfinallystalled.Expertsnotethat
thisisdueinparttoAlpha’songoingandgrowinginfluenceonthechurch.(London’sHolyTrinity
BromptonchurchisthebirthplaceoftheAlphacourse,whichisnowrunin169countries
worldwide.) If the Alpha course can help stop the decline in the United Kingdom, the course
cancertainlymakeadifferencehereintheUnitedStates,wherethedeclineisn’tnearly
as pronounced. We believe that God has given the Alpha course to help restore the
churchtoJesus’originalhope.WewanttoseethechurchasitwasinthebookofActs–
transformingtheworld! Ihopeandpraythatyouwillbeencouragedandinspiredbyour2010Annual
ReportandbyallthatGodisdoinginandthroughAlphaacrossourgreatcountry.
GerardLongExecutiveDirectorAlphaUSA
3 2
faCTs ANDfiGUres
TRANSFORMED lives, ChUrChes ANDCommUniTiesBishop Keith jenkins m.ph. Minneapolis,MinnesotaOpenDoorEvangelisticWorldMinistries, is anurban,multicultural church.We’ve alwaysbeenadiversechurch,but sincerunningAlpha,we’vebecomeevenmorediverse!PeoplegivetheirhearttoChristonAlpha,getbaptizedandjointhechurch.Nowtheyaremusiciansinourworshipband,psalmistsandworshipleaders.It’srefreshing!people see all these new members from Alpha, and it both blesses them and challenges them to bring their friends and guests to Alpha. Alpha caused a whole paradigm shift in our church.Peoplewhoonce justsataroundgotactiveandgotinvolvedinthechurchandinsoulwinning.Alphabroughtexcitementtothechurchoverall.Alphaworkswellinanurbansettingandhasbeenablessingtoourchurch.
rev. scott evans ph.d.BurntHills,NewYorkAbout10yearsago,mywifeandIreachedacrisis point in our lives and in our marriage.WefoundourselvesatanEpiscopalchurch,wherewetookAlpha.WebothgaveourlivestoChristonAlpha.it wasn’t so much what Alpha finished, but what Alpha started.Ifitweren’tforAlpha,wewouldn’thaveenteredintogrowthgroupsandministries,andwewouldn’thaveenteredintomarriagecounselingwhenweneededit.Wewouldn’thavedonetheEveryMan’sBattlegroup,andIwouldn’thavebeen ordained as a priest.
josephine Arispe Comstock,MichiganFrombirth,I’velivedalifeoffear,abuseandisolation.Asayoungadult,i was at my lowest point; i ended up living in a motel with my daughter. Themotelownersinvitedmetotheirchurch,butIwasveryreluctant.IknewIneededsomethinginmylife,butIhadnointentionoflettinganyone“turnmeintoaChristian.” TheownersknewIwasstrugglingandthatIneededfood.Theysaid,“We’llfeedyou!Come!”SoitwasthefreemealthatgotmetoAlpha!IlearnedsomuchandgavemylifetoChrist.IseehowtheLordisusingwhathappenedinmylife.i bring people to Alpha because i can relate to what they’re going through.IfeelGodisleadingme.
Bear GryllsAlpha is a way to explore what we hunger after—meaning,intimacyandrelationship–inaverynon-pressured,non-judgmentalenvironment.Host of “Man vs. Wild” on the Discovery Channel TM
Voted 38th most influential man in America (Askmen.com) Alpha course participant, enthusiast and endorser
“Alpha...usesmodernmethodstopromoteand
explainChristianteachingsaroundtheworld.”
“ManyclaimAlphahaschangedtheirlivesandappeargenuinelyhappier
fortheexperience.”
“AnovelapproachtoChristianeducationthathasbeencatchingonnationwide.”
Susan Lee, Senior Editor “Itworks.Icantestifytothat.Indeeditevenworkedfor
snobbyoldme.”
“AlphahelpsstudentsnavigatethroughChristianity.”
“Alphaiscertainlyapowerfulmedicinefora
sicklyoldchurch.”
WhaTTHE press says
nikki herron Montreat,NorthCarolinaIamauniversitygraduate,anofficeadministrator,andaconvicted cocaine trafficker.RaisedinaChristianhome,Ichoseinsteadtolivebymyownrules,resultingina35-to-42-monthprisonterm. Therealityofprisonwasoverwhelming,and Iwasravagedwithguiltwhen IsignedupfortheAlphaprisoncourse.i didn’t believe that i was worthy of forgiveness,buttheAlphasponsorswerelikeloveinaction.i got past my guilt; i met jesus at Alpha. Butonce“outside”andwithnojob,Iwastemptedagaintoriskdrugtrafficking. Ihadtoregroup.IopenedaBiblerandomly,andmyeyeslandedonMatthew6:26.“Lookatthebirdsoftheair;theydonotsoworreaporstoreawayinbarns,andyetyourheavenlyfatherfeedsthem.Areyounotmuchmorevaluablethanthey?” Iclingtothatverse.experiencing Alpha in prison led to the freedom that’s in my heart today.
yesenia Anderson Manhattan,KansasIsawbillboards, bumper stickers and bus ads all over town.Ikeptseeingthewords“Alpha:Istheremoretolife?”ItmademewonderifIwasmissingsomethinginmylife.i was at rock bottom since my mom diedafewyearsbefore.OntheAlphawebsite,Ifoundacoursenearmyhome. Ihadnoexpectations,exceptthatthewebsitepromisedagoodmealandfreechildcare.IbelievedinGod,butwasn’tinterestedingettinginvolvedwithachurch.Ourhostess,Colleen,mademefeelsowelcome,andothersquicklybecamemyfriends.IrealizedthatchurchwasnotaplacewhereIwouldbejudgedandfoundwanting,butaplaceofwarmthandfellowship. i feel alive! i am loved and happier than ever.Alphahasshownmethewaytopeaceandhope,andtheloveofGodandJesusfillsme.
donny langfordMinneapolis,MinnesotaIwasspirituallydead,withnohopeinlife.Iwasaddicted to methamphetamine and cocaine, andusingalcoholandmarijuana. AtAlpha,Igraduallyrealizedthatwhattheysayistrue—thereismoretolife,andthatishopeinJesusChrist.Ifeltacceptance,forgivenessandunconditionallove,inspiteofbeinghighattheweekendaway.ItfinallygotthroughtomethatregardlessofwhereIwas,peoplecaredformeandlovedmebecauseofJesus. i have been sober for four years and have a personal relationship with jesus christ. I lovegoing tochurchandamplanning tostartayouthgroup inmyhome.what God has done for me just blows me away!
4 5
WHATminisTry leadersSAY
“AlphaisawaywhichleadspeopletoJesus.”Fr. Raniero CantalamessaAppointed Preacher to the Papal Household by Pope John Paul II
“Oneofthemosteffectiveevangelismtoolsforthe21stcentury.”
Dr. Rick WarrenSenior PastorSaddleback Church
“TheAlphaformatisrightforourtime.”
Dr. Tim KellerRedeemer Presbyterian Church
“AlphaisatoolformobilizingmenandwomentopresenttheGospelofJesusChristtothelost.”
JoyceMeyerJoyceMeyerMinistries
“(Alpha)hashelpedmillionsofpeopleconsidertheclaimsofJesusChristinfreshandstimulatingways.”Bill HybelsSenior PastorWillow Creek Community Church
TRANSFORMED lives, ChUrChes ANDCommUniTiesBishop Keith jenkins m.ph. Minneapolis,MinnesotaOpenDoorEvangelisticWorldMinistries, is anurban,multicultural church.We’ve alwaysbeenadiversechurch,but sincerunningAlpha,we’vebecomeevenmorediverse!PeoplegivetheirhearttoChristonAlpha,getbaptizedandjointhechurch.Nowtheyaremusiciansinourworshipband,psalmistsandworshipleaders.It’srefreshing!people see all these new members from Alpha, and it both blesses them and challenges them to bring their friends and guests to Alpha. Alpha caused a whole paradigm shift in our church.Peoplewhoonce justsataroundgotactiveandgotinvolvedinthechurchandinsoulwinning.Alphabroughtexcitementtothechurchoverall.Alphaworkswellinanurbansettingandhasbeenablessingtoourchurch.
rev. scott evans ph.d.BurntHills,NewYorkAbout10yearsago,mywifeandIreachedacrisis point in our lives and in our marriage.WefoundourselvesatanEpiscopalchurch,wherewetookAlpha.WebothgaveourlivestoChristonAlpha.it wasn’t so much what Alpha finished, but what Alpha started.Ifitweren’tforAlpha,wewouldn’thaveenteredintogrowthgroupsandministries,andwewouldn’thaveenteredintomarriagecounselingwhenweneededit.Wewouldn’thavedonetheEveryMan’sBattlegroup,andIwouldn’thavebeen ordained as a priest.
josephine Arispe Comstock,MichiganFrombirth,I’velivedalifeoffear,abuseandisolation.Asayoungadult,i was at my lowest point; i ended up living in a motel with my daughter. Themotelownersinvitedmetotheirchurch,butIwasveryreluctant.IknewIneededsomethinginmylife,butIhadnointentionoflettinganyone“turnmeintoaChristian.” TheownersknewIwasstrugglingandthatIneededfood.Theysaid,“We’llfeedyou!Come!”SoitwasthefreemealthatgotmetoAlpha!IlearnedsomuchandgavemylifetoChrist.IseehowtheLordisusingwhathappenedinmylife.i bring people to Alpha because i can relate to what they’re going through.IfeelGodisleadingme.
Bear GryllsAlpha is a way to explore what we hunger after—meaning,intimacyandrelationship–inaverynon-pressured,non-judgmentalenvironment.Host of “Man vs. Wild” on the Discovery Channel TM
Voted 38th most influential man in America (Askmen.com) Alpha course participant, enthusiast and endorser
“Alpha...usesmodernmethodstopromoteand
explainChristianteachingsaroundtheworld.”
“ManyclaimAlphahaschangedtheirlivesandappeargenuinelyhappier
fortheexperience.”
“AnovelapproachtoChristianeducationthathasbeencatchingonnationwide.”
Susan Lee, Senior Editor “Itworks.Icantestifytothat.Indeeditevenworkedfor
snobbyoldme.”
“AlphahelpsstudentsnavigatethroughChristianity.”
“Alphaiscertainlyapowerfulmedicinefora
sicklyoldchurch.”
WhaTTHE press says
nikki herron Montreat,NorthCarolinaIamauniversitygraduate,anofficeadministrator,andaconvicted cocaine trafficker.RaisedinaChristianhome,Ichoseinsteadtolivebymyownrules,resultingina35-to-42-monthprisonterm. Therealityofprisonwasoverwhelming,and Iwasravagedwithguiltwhen IsignedupfortheAlphaprisoncourse.i didn’t believe that i was worthy of forgiveness,buttheAlphasponsorswerelikeloveinaction.i got past my guilt; i met jesus at Alpha. Butonce“outside”andwithnojob,Iwastemptedagaintoriskdrugtrafficking. Ihadtoregroup.IopenedaBiblerandomly,andmyeyeslandedonMatthew6:26.“Lookatthebirdsoftheair;theydonotsoworreaporstoreawayinbarns,andyetyourheavenlyfatherfeedsthem.Areyounotmuchmorevaluablethanthey?” Iclingtothatverse.experiencing Alpha in prison led to the freedom that’s in my heart today.
yesenia Anderson Manhattan,KansasIsawbillboards, bumper stickers and bus ads all over town.Ikeptseeingthewords“Alpha:Istheremoretolife?”ItmademewonderifIwasmissingsomethinginmylife.i was at rock bottom since my mom diedafewyearsbefore.OntheAlphawebsite,Ifoundacoursenearmyhome. Ihadnoexpectations,exceptthatthewebsitepromisedagoodmealandfreechildcare.IbelievedinGod,butwasn’tinterestedingettinginvolvedwithachurch.Ourhostess,Colleen,mademefeelsowelcome,andothersquicklybecamemyfriends.IrealizedthatchurchwasnotaplacewhereIwouldbejudgedandfoundwanting,butaplaceofwarmthandfellowship. i feel alive! i am loved and happier than ever.Alphahasshownmethewaytopeaceandhope,andtheloveofGodandJesusfillsme.
donny langfordMinneapolis,MinnesotaIwasspirituallydead,withnohopeinlife.Iwasaddicted to methamphetamine and cocaine, andusingalcoholandmarijuana. AtAlpha,Igraduallyrealizedthatwhattheysayistrue—thereismoretolife,andthatishopeinJesusChrist.Ifeltacceptance,forgivenessandunconditionallove,inspiteofbeinghighattheweekendaway.ItfinallygotthroughtomethatregardlessofwhereIwas,peoplecaredformeandlovedmebecauseofJesus. i have been sober for four years and have a personal relationship with jesus christ. I lovegoing tochurchandamplanning tostartayouthgroup inmyhome.what God has done for me just blows me away!
4 5
WHATminisTry leadersSAY
“AlphaisawaywhichleadspeopletoJesus.”Fr. Raniero CantalamessaAppointed Preacher to the Papal Household by Pope John Paul II
“Oneofthemosteffectiveevangelismtoolsforthe21stcentury.”
Dr. Rick WarrenSenior PastorSaddleback Church
“TheAlphaformatisrightforourtime.”
Dr. Tim KellerRedeemer Presbyterian Church
“AlphaisatoolformobilizingmenandwomentopresenttheGospelofJesusChristtothelost.”
JoyceMeyerJoyceMeyerMinistries
“(Alpha)hashelpedmillionsofpeopleconsidertheclaimsofJesusChristinfreshandstimulatingways.”Bill HybelsSenior PastorWillow Creek Community Church
people Founded on relationships, people organized in local and functional teams is core to Alpha RegionalLeadershipTeams.Theseteamsareonthefrontline;scalableandeffectiveunitstoincreasetheAlphaimpactacrossthecountry.LighthouseChurchesdemonstrateeffectiveuseoftheAlphacourseandprovidecredibilitytoestablishnewpastors.AlphaCoachesvolunteertheirtimeincounselingandtrainingupnewchurchestoruntheAlphacoursewiththegreatestpossibleimpact.
purpose Equippingeverypersonandteamwith thetactics tobuildmoreandbetterAlphacourses.TheAlphaInvitationstrategystirsfaithandunifieschurchestoreachtheircommunities.Specialtyministries(marriage,prison,campus,youth,multicultural,workplace,etc.)enablethechurchtobringtheGospeltoadiverseculturebeyondchurchwalls.TrainingandpreparationensureproperapplicationofbestpracticesandcorevaluestoeachAlphacourse.
provision ofsupportfromtheCentralSupportTeam(CST),whoseaimitistomakethelocalandspecialtyteamsasefficientandeffectiveaspossibleinspreadingtheGospel.TheCSTconsistsofgiftedandhighlymotivatedindividualsprovidingmarketing,finance,HR,ITanddatamanagement,publishingandfunddeveloping,andoverallunifyingpurposeandleadership.
AlphA usA operATes By seven KinGdom principles*Prayer Unity God’s Provision Strategic Thinking Outstanding Stewardship Ministering Two by Two Multiplication*ReadmoreaboutAlphaKingdomPrinciplesatwww.alphausa.org/kingdom.
luTherAn church of hope WESTDESMOINES,IOWAAlphaisoneofthebestleadershipdevelopmenttoolswehavefound.WestronglyencourageAlphaasthefirststepinlearningorrelearningabouttheChristianfaithandthedoorwayintoalifeofdiscipleship.Afterthecourse,Alphaguestsareinvitedtobecomehelpersandthenhostssowecanhelphonetheirleadershipgifts.
hope has grown from 2,200 to 9,000 in 10 years.Alphanowhasmomentumandismainlykeptalivethroughwordofmouth.Weleaveittopeoplewhohavehadtheirliveschangedtoinvite their friendsand family to thenextcourse—andtheydo.Winter2011 isourbiggestcourse,with450peopleattending.
AlphateachesguestshowtoliveouttheChristianfaithandserveothers—peoplegodeeperintheirfaith.PeoplewhocometoHopeareintrigued,energizedorchallengedbywhattheysee,andthenmanygotoAlphabecausethat’sthefirststep.now we look around and see hundreds of disciples of jesus who are learning to listen and obey, and inviting others to come and see what the christian life is all about.
2010sTraTeGiC iniTiaTivesREvIEWfoUndaTionFOR ConTinUed GroWTh
missionTomakedisciplesofJesusChristfromallwalksoflife.Totransformoursociety,onelife,onechurchandonecommunityatatime.
vision20,000churchesby2012usingAlphatospreadthewonderfulnewsofJesusChristtomillionsofAmericans.
sTraTeGyCreatingmoreandbetterAlphacoursesthroughprayer,people,purposeandprovision
mike housholder, SeniorPastor
AlphA usA puBlishinGPublication of• The Breakthrough launched phase one of a strategy to increase exposure and
awarenessofAlpha-publishedproducts.TheBreakthrough,aparablebyGerardLong,followsan everydayfamilythroughadramaticfaithencounter.
TheBreakthrough• servestwopurposes–topresentacompellingcasetoalargerpublisherthat canhelpincreaseourdistributionchannels,andasatooltohelpchurchesinvitemoregueststoan Alphacourse.
Phase two isunfoldingasAlpha International,alongwithAlphaUSA,explorespartnerships for• sales,marketinganddistributionagreementswithlargeChristianandsecularpublishers.
AlphA in The worKplAce—WorkplaceFaithGatheringsencouragebusiness-peopletobeeffectivewitnessesforChristintheworkplace.
EighteventswereheldthroughouttheUnitedStatesin2010featuringprominentspeakers,•suchasKenBlanchard,KenCosta,LouGiuliano,andMarkLinsz.Surveyresultsrevealedsuccessfuloutcomes:c.1,300businesspeoplelearnedhowtolive•outtheirfaithintheworkplace;c.650havecommittedtotakeconcretestepstoactonthatfaith;c.160havecompletedAlphatraining.2011willseemorefocusedeventswithkeymarketplaceleadersandexecutives.•
GloBAl AlphA TrAininG—(GAT) Localized training delivered in a localized style. It has beendesignedtoequipandempowerpeoplefromchurchesthatrunandloveAlphacoursestotrainotherswherethere
isatrainingneed.20 GAT events were conducted in 2010, as churches from around the U.S. participated in•
missiontripstoseedtheAlphacourseincitiesandvillagesworldwide.GATTeamstraveledtoNicaragua,Guatemala,Ukraine,Rwandaandothercountries.•AGATeventresultsinthelaunchof23newcourses–thus500newcoursesestimated.•
AlphA TrAininG To Achieve course excellenceDuring2010,3,551pastorsandchurchleadersattendedTasteofAlphaevents;3,281weretrained•
onhowtoruntheAlphacourseatlocalGettingStartedtrainingevents.1,203delegates,including101fromLatinAmerica,weretrainedatthetwo-dayAmericasConference,•
which includedsevenmainsessionsand52breakoutsessions.The50-memberspeaking team wasledbyNickyGumbel.
Monthlypractitionerconferencecallsandwebinarsprovidearegularinteractiveforumdesignedto• meetcoursepractitioners’currentneeds.
The AlphA inviTATion -Mobilizingchurchesandcommunities toworktogetheracrossdenominational lines in promoting and generatinginterest in Alpha Introductory events and theAlphacourse.
Since2007,morethan50,000peoplehavetakenthe•Alphacoursein88AlphaInvitationareas.The Alpha Invitation in 2010 included 54 areas•in 537 cities and included 979 churches of alldenominations.AlphaUSAestimatesthat29,370peopletookanAlpha•courseasaresultofthe2010AlphaInvitation.
6 7
people Founded on relationships, people organized in local and functional teams is core to Alpha RegionalLeadershipTeams.Theseteamsareonthefrontline;scalableandeffectiveunitstoincreasetheAlphaimpactacrossthecountry.LighthouseChurchesdemonstrateeffectiveuseoftheAlphacourseandprovidecredibilitytoestablishnewpastors.AlphaCoachesvolunteertheirtimeincounselingandtrainingupnewchurchestoruntheAlphacoursewiththegreatestpossibleimpact.
purpose Equippingeverypersonandteamwith thetactics tobuildmoreandbetterAlphacourses.TheAlphaInvitationstrategystirsfaithandunifieschurchestoreachtheircommunities.Specialtyministries(marriage,prison,campus,youth,multicultural,workplace,etc.)enablethechurchtobringtheGospeltoadiverseculturebeyondchurchwalls.TrainingandpreparationensureproperapplicationofbestpracticesandcorevaluestoeachAlphacourse.
provision ofsupportfromtheCentralSupportTeam(CST),whoseaimitistomakethelocalandspecialtyteamsasefficientandeffectiveaspossibleinspreadingtheGospel.TheCSTconsistsofgiftedandhighlymotivatedindividualsprovidingmarketing,finance,HR,ITanddatamanagement,publishingandfunddeveloping,andoverallunifyingpurposeandleadership.
AlphA usA operATes By seven KinGdom principles*Prayer Unity God’s Provision Strategic Thinking Outstanding Stewardship Ministering Two by Two Multiplication*ReadmoreaboutAlphaKingdomPrinciplesatwww.alphausa.org/kingdom.
luTherAn church of hope WESTDESMOINES,IOWAAlphaisoneofthebestleadershipdevelopmenttoolswehavefound.WestronglyencourageAlphaasthefirststepinlearningorrelearningabouttheChristianfaithandthedoorwayintoalifeofdiscipleship.Afterthecourse,Alphaguestsareinvitedtobecomehelpersandthenhostssowecanhelphonetheirleadershipgifts.
hope has grown from 2,200 to 9,000 in 10 years.Alphanowhasmomentumandismainlykeptalivethroughwordofmouth.Weleaveittopeoplewhohavehadtheirliveschangedtoinvite their friendsand family to thenextcourse—andtheydo.Winter2011 isourbiggestcourse,with450peopleattending.
AlphateachesguestshowtoliveouttheChristianfaithandserveothers—peoplegodeeperintheirfaith.PeoplewhocometoHopeareintrigued,energizedorchallengedbywhattheysee,andthenmanygotoAlphabecausethat’sthefirststep.now we look around and see hundreds of disciples of jesus who are learning to listen and obey, and inviting others to come and see what the christian life is all about.
2010sTraTeGiC iniTiaTivesREvIEWfoUndaTionFOR ConTinUed GroWTh
missionTomakedisciplesofJesusChristfromallwalksoflife.Totransformoursociety,onelife,onechurchandonecommunityatatime.
vision20,000churchesby2012usingAlphatospreadthewonderfulnewsofJesusChristtomillionsofAmericans.
sTraTeGyCreatingmoreandbetterAlphacoursesthroughprayer,people,purposeandprovision
mike housholder, SeniorPastor
AlphA usA puBlishinGPublication of• The Breakthrough launched phase one of a strategy to increase exposure and
awarenessofAlpha-publishedproducts.TheBreakthrough,aparablebyGerardLong,followsan everydayfamilythroughadramaticfaithencounter.
TheBreakthrough• servestwopurposes–topresentacompellingcasetoalargerpublisherthat canhelpincreaseourdistributionchannels,andasatooltohelpchurchesinvitemoregueststoan Alphacourse.
Phase two isunfoldingasAlpha International,alongwithAlphaUSA,explorespartnerships for• sales,marketinganddistributionagreementswithlargeChristianandsecularpublishers.
AlphA in The worKplAce—WorkplaceFaithGatheringsencouragebusiness-peopletobeeffectivewitnessesforChristintheworkplace.
EighteventswereheldthroughouttheUnitedStatesin2010featuringprominentspeakers,•suchasKenBlanchard,KenCosta,LouGiuliano,andMarkLinsz.Surveyresultsrevealedsuccessfuloutcomes:c.1,300businesspeoplelearnedhowtolive•outtheirfaithintheworkplace;c.650havecommittedtotakeconcretestepstoactonthatfaith;c.160havecompletedAlphatraining.2011willseemorefocusedeventswithkeymarketplaceleadersandexecutives.•
GloBAl AlphA TrAininG—(GAT) Localized training delivered in a localized style. It has beendesignedtoequipandempowerpeoplefromchurchesthatrunandloveAlphacoursestotrainotherswherethere
isatrainingneed.20 GAT events were conducted in 2010, as churches from around the U.S. participated in•
missiontripstoseedtheAlphacourseincitiesandvillagesworldwide.GATTeamstraveledtoNicaragua,Guatemala,Ukraine,Rwandaandothercountries.•AGATeventresultsinthelaunchof23newcourses–thus500newcoursesestimated.•
AlphA TrAininG To Achieve course excellenceDuring2010,3,551pastorsandchurchleadersattendedTasteofAlphaevents;3,281weretrained•
onhowtoruntheAlphacourseatlocalGettingStartedtrainingevents.1,203delegates,including101fromLatinAmerica,weretrainedatthetwo-dayAmericasConference,•
which includedsevenmainsessionsand52breakoutsessions.The50-memberspeaking team wasledbyNickyGumbel.
Monthlypractitionerconferencecallsandwebinarsprovidearegularinteractiveforumdesignedto• meetcoursepractitioners’currentneeds.
The AlphA inviTATion -Mobilizingchurchesandcommunities toworktogetheracrossdenominational lines in promoting and generatinginterest in Alpha Introductory events and theAlphacourse.
Since2007,morethan50,000peoplehavetakenthe•Alphacoursein88AlphaInvitationareas.The Alpha Invitation in 2010 included 54 areas•in 537 cities and included 979 churches of alldenominations.AlphaUSAestimatesthat29,370peopletookanAlpha•courseasaresultofthe2010AlphaInvitation.
6 7
2010 inComevS.expenseREvIEWS MEASURESOFproGressANDoUTlook“We thank and praise God for the fruit he gave us in 2010.” — Gerard long
in alpha’s third year into a five-year plan, the ministry is on track to achieve the desired results by 2012. by God’s grace, alpha saw significant growth in key areas in 2010.
as demonstrated below, alpha has a progressive model of accelerating growth instead of plateauing growth; alpha Usa is at a “tipping point,” placing us in a position to achieve the stated ministry vision by 2012.
ChurchesthatintegrateAlphaintotheirlong-termstrategy;ourprimaryobjectiveandaresultofallinitiativescombined.
Alpha invitations
2009 2010 2011F
80%
Active Alpha churches
2009 2010 2011F
18%
InitiativetomobilizechurchesandpeopleinlocalcommunitiestoworktogetheracrossdenominationallinestoseepeopleattendanintroductoryAlphadinner.
ComprisedofLighthouseandResourceChurchPastors,businesspeople,aRegionalDirectorandanassistant.Theyworkonthefront-line,connectingwithandengagingchurchesonbehalfofAlpha.
regional leadership Teams
2009 2010 2011F
24%
lighthouse churches
2009 2010 2011F
184%
ChurchesthatmodelsuccessfuluseoftheAlphacourseandencouragethespreadofAlphatootherchurchesintheircommunities.
GivingPublishingIncome: $5.24 M
14%
86%
Giving Breakdown: $4.50 MIndividualFoundationsChurches
89%
7%4%
Expense: $5.41 MProgramDevelopmentandSupportAdministrationFundRaising
8%
86%
6%
“God is able to make all grace abound to you, so that in all things at all times, having all that you need, you will abound in every good work.” 2 Corinthians 9:8
TheAlphacoursehasbeenadaptedanddevelopedforusewithuniqueusergroupsinordertomaximizethecourse’seffectiveness.TherearehundredsofspecialtyAlphacoursesgoingonacrossAmerica(e.g.Campus,Prisons,Military,Seniors,Workplace).In2010SpecialtyMinistries continued their rapid expansion makingtheGospelmessagerelevanttoall.
50%
10%
80%
62%
CampusAlphaPrisonAlphaWorkplaceAlphaYouthAlpha
specialty ministries percentage Growth
9 8
2010 inComevS.expenseREvIEWS MEASURESOFproGressANDoUTlook“We thank and praise God for the fruit he gave us in 2010.” — Gerard long
in alpha’s third year into a five-year plan, the ministry is on track to achieve the desired results by 2012. by God’s grace, alpha saw significant growth in key areas in 2010.
as demonstrated below, alpha has a progressive model of accelerating growth instead of plateauing growth; alpha Usa is at a “tipping point,” placing us in a position to achieve the stated ministry vision by 2012.
ChurchesthatintegrateAlphaintotheirlong-termstrategy;ourprimaryobjectiveandaresultofallinitiativescombined.
Alpha invitations
2009 2010 2011F
80%
Active Alpha churches
2009 2010 2011F
18%
InitiativetomobilizechurchesandpeopleinlocalcommunitiestoworktogetheracrossdenominationallinestoseepeopleattendanintroductoryAlphadinner.
ComprisedofLighthouseandResourceChurchPastors,businesspeople,aRegionalDirectorandanassistant.Theyworkonthefront-line,connectingwithandengagingchurchesonbehalfofAlpha.
regional leadership Teams
2009 2010 2011F
24%
lighthouse churches
2009 2010 2011F
184%
ChurchesthatmodelsuccessfuluseoftheAlphacourseandencouragethespreadofAlphatootherchurchesintheircommunities.
GivingPublishingIncome: $5.24 M
14%
86%
Giving Breakdown: $4.50 MIndividualFoundationsChurches
89%
7%4%
Expense: $5.41 MProgramDevelopmentandSupportAdministrationFundRaising
8%
86%
6%
“God is able to make all grace abound to you, so that in all things at all times, having all that you need, you will abound in every good work.” 2 Corinthians 9:8
TheAlphacoursehasbeenadaptedanddevelopedforusewithuniqueusergroupsinordertomaximizethecourse’seffectiveness.TherearehundredsofspecialtyAlphacoursesgoingonacrossAmerica(e.g.Campus,Prisons,Military,Seniors,Workplace).In2010SpecialtyMinistries continued their rapid expansion makingtheGospelmessagerelevanttoall.
50%
10%
80%
62%
CampusAlphaPrisonAlphaWorkplaceAlphaYouthAlpha
specialty ministries percentage Growth
9 8
ALPHAUSAreGional leadership Teams
Ask the Lord of the harvest, therefore, to send out workers into his harvest field. Matthew 9:38
Alpha usA is actively developing regional leadership Teams in 53 regions across America*
margaret cotton,RegionalDirector,SouthCarolina I’vebeenaChristianformanyyears,butmyfaithdeepenedthroughmyexperienceontheAlphacourse.Myhusbanddiedafterbattlinganaggressivebraintumor.IfirsttookAlphashortlyafterhisdeath.MyhusbandandIwerebothstrongbelieversandsustainedbyourfaith,butIquestionedwhyGoddidnothealhim.Icarriedguiltthatperhapshewasnothealedbecausemyfaithwasnotstrongenough.on Alpha, the holy spirit weekend was a transforming time for me in dealing with both my grief and my guilt.
I joined the Alpha team with 30 years’ experience in the training and media fields. As RegionalDirectorofAlphaSouthCarolina,bothareasofexpertiseservemewellinthemanytasksandactivities
requiredformyposition.WhiletrainingchurchesandorganizationsonhowtoruntheAlphacourseeffectivelyisalargepartofmyposition,Ialsoupdatemywebsite,organizemediacampaigns,manageprofitandlossstatements,fund-raiseandstrategizetomarketthevariousAlphacoursesinmyregion.
We’veseenexcitinggrowth!In2010,thenumberofchurchesrunningAlphainSouthCarolinadoubled,andIanticipate2011willcontinuethattrend.Charlestonwasalsothekick-offcityforthe2010FaithintheWorkplaceseminars,wheremorethan250businesspeoplelearnedaboutlivingouttheirfaithatwork.Severalprisonshadincredibleresultsfromrunningthecourse,nowalloftheprisonsinSouthCarolinaarestartingAlphaaswell!IamexcitedtoconcentrateonyouthandcampusAlphaprogramsthisyear.i feel that God is really on the move in south carolina, and i feel privileged to do his work!
*www.alphausa.org/RLT
AlphA - noT jusT in churchesTheAlphacoursecanberunatschool,work,prison,nursinghomes,homelesssheltersormilitarybases,orforthosewhospeakEnglishasasecondlanguage(ESOL).Specialtycoursesinclude:**
Alpha for Catholics Alpha in the Workplace Alpha in a Multicultural SettingYouth Alpha Alpha for Prisons Alpha for the MilitaryCampus Alpha Alpha for Seniors Alpha for the HomelessAlpha for ESOL Family Life and Relationships (Marriage Prep Course, Marriage Course, Parenting Course)
**learnmore:www.alphausa.org/specialty 13 12
ALPHAUSAreGional leadership Teams
Ask the Lord of the harvest, therefore, to send out workers into his harvest field. Matthew 9:38
Alpha usA is actively developing regional leadership Teams in 53 regions across America*
margaret cotton,RegionalDirector,SouthCarolina I’vebeenaChristianformanyyears,butmyfaithdeepenedthroughmyexperienceontheAlphacourse.Myhusbanddiedafterbattlinganaggressivebraintumor.IfirsttookAlphashortlyafterhisdeath.MyhusbandandIwerebothstrongbelieversandsustainedbyourfaith,butIquestionedwhyGoddidnothealhim.Icarriedguiltthatperhapshewasnothealedbecausemyfaithwasnotstrongenough.on Alpha, the holy spirit weekend was a transforming time for me in dealing with both my grief and my guilt.
I joined the Alpha team with 30 years’ experience in the training and media fields. As RegionalDirectorofAlphaSouthCarolina,bothareasofexpertiseservemewellinthemanytasksandactivities
requiredformyposition.WhiletrainingchurchesandorganizationsonhowtoruntheAlphacourseeffectivelyisalargepartofmyposition,Ialsoupdatemywebsite,organizemediacampaigns,manageprofitandlossstatements,fund-raiseandstrategizetomarketthevariousAlphacoursesinmyregion.
We’veseenexcitinggrowth!In2010,thenumberofchurchesrunningAlphainSouthCarolinadoubled,andIanticipate2011willcontinuethattrend.Charlestonwasalsothekick-offcityforthe2010FaithintheWorkplaceseminars,wheremorethan250businesspeoplelearnedaboutlivingouttheirfaithatwork.Severalprisonshadincredibleresultsfromrunningthecourse,nowalloftheprisonsinSouthCarolinaarestartingAlphaaswell!IamexcitedtoconcentrateonyouthandcampusAlphaprogramsthisyear.i feel that God is really on the move in south carolina, and i feel privileged to do his work!
*www.alphausa.org/RLT
AlphA - noT jusT in churchesTheAlphacoursecanberunatschool,work,prison,nursinghomes,homelesssheltersormilitarybases,orforthosewhospeakEnglishasasecondlanguage(ESOL).Specialtycoursesinclude:**
Alpha for Catholics Alpha in the Workplace Alpha in a Multicultural SettingYouth Alpha Alpha for Prisons Alpha for the MilitaryCampus Alpha Alpha for Seniors Alpha for the HomelessAlpha for ESOL Family Life and Relationships (Marriage Prep Course, Marriage Course, Parenting Course)
**learnmore:www.alphausa.org/specialty 13 12
ALPHAUSA direCTors
jim charlton, director of course developmentJimcaughttheAlphavisionin1998,ledAlphaforachurchstaff,thenhelpedstartandleadAlphaUSA/Chicagoin2002.PriortoAlpha,Jimhada20-yearcareerasalitigationattorneyandpartnerinaChicagoarealawfirm.HisBAisfromtheUniversityofIllinoisatChicago,andhisJDfromDePaulUniversity.
mike singh, director of marketing & publishingOnanAlphacoursein2004,Mikewasbornagain,andhiswife,aHinduatthetime,gaveherlifetoChrist.Mikespent15yearsinentrepreneurialventuresandthebankingindustry,mostrecentlywithHSBC.HeearnedaBA/BSfromDePaulUniversityandanMBAfromtheKelloggSchoolofManagement.
susan woller, director of church fulfillment, iT & operationsGodbroughtSusantoAlpha,andtheexperiencechangedherlife.Susanspent19yearspriortojoiningAlphaprovidingITbusinesssolutionstoFortune500companiesandpublishingNewYorkTimesbestsellingauthors.SheattendedIl-linoisStateUniversity.
2011 sTrATeGic INITIATIvESprAyer: our firsT prioriTy
PrayerwarriorsallovertheworldsupportAlphaUSA,from1,000Ugandansprayinganhoureachday,totheAlphacentralofficestartingeachdaywithsharingandprayer.Otherprayereffortsinclude:weeklynationalprayercalls;responsetoprayerrequestspostedontheAlphawebsiteandseasonsofspecialprayerandfasting.Initiativesfor2011include: •AmonthlyprayercallfortheAlphaUSABoardofDirectors •PartnershipswithmajorUnitedStatesprayerministries
TeAchinG And minisTry on The worK of The holy spiriT in The life of A chrisT follower
ThehighlightofanAlphacourseisoftentheweekendordayawaytolearnaboutthepersonoftheHolySpirit,whatHedoesandhowHeempowersapersontobeaneffectivewitnessforChrist.In2011wewillbe: •EncouragingchurchesthatarerunningsuccessfulAlphaweekendstoinviteotherlocalchurches toparticipateintheweekend,thuslearningbestpractices. •Seekinganunderwriter,suchasanationalhotelchain,tosponsorAlphaweekends
liGhThouse churches: Key To AlphA’s sTrATeGic GrowTh plAn
Seventy-oneseniorpastorshavecommittedtheirchurchestobecomingLighthouseChurches(LH)forAlpha,andwehopetoadd18morein2011.ALHchurchmodelssuccessinrunningtheAlphacourseandiscommittedtosharing,encouraging,servingandgivingawaytheAlphacoursetoothersinitscommunities.In2011wewillbe: •EncouragingtheLHpastorstosharebestpracticesandtoprayforoneanother. •ProvidingsupportforeachLHpastor,includingscholarshipstoattendInternationalWeekatHTB inLondon
linKinG AlphA courses To The locAl church
TherearehundredsofspecialtyAlphacoursesgoingonacrosstheUnitedStates(e.g.,Campus,Prisons,Military,Seniors,Workplace),andin2011weplantolinkeachcoursetoalocalchurch.Wearedeveloping‘Champions’foreachspecialtyministryineveryregionandwewillprovidelocalchurcheswithguidelinesonhowtosupportthespecialtycourses.
reGionAl leAdership TeAms: fAciliTATinG The GrowTh of AlphA
Regional Leadership Teams (RLT) are comprised of senior church pastors (including Lighthouse pastors),businesspeopleandanAlphaRegionalDirector(RD).WearedevelopingRLT’sin53regionsandplantoinitiateanadditional13teamsin2011.TheAlphaCentralSupportTeamprovideskeyservicestotheRLTs,includingdatamanagement,web,marketing,eventplanningandothersupport.In2011theRD’swillfocuson: •DevelopingLighthouseChurches •Events:TasteofAlpha,GettingStartedTrainingandGlobalAlphaTraining •AlphaCoaches(volunteerAlpharepresentativeswhostart,nurtureandsupportAlphacourses) •DevelopingTheAlphaInvitations(acommunitywide,cross-denominationalinitiativetoinvite entiretownsandcitiestoAlphaintroductorydinnersandsubsequentAlphacoursesinvariouschurches inthearea) •Regionalfunddevelopment
Gerard long, executive directorGerard’spassionistoknowJesusChrist,toseeHimglorifiedandtointroduceasmanypeopletoHimaspossible.BornintheUnitedKingdomandnowlivingintheUnitedStates,GerardstartedrunningAlphainhishomein1995.Hewasapastor for17yearsinavibrantchurch inNorthLondonwhilealsoanexecutiveatoneoftheworld’slargestbanks,HSBC.Gerardleftasuccessful30-yearcareerwithHSBC,asseniorvicepresident,toleadAlphaUSAin2007.HehasdedicatedhislifetoseeingpeoplecometoChristandisapassionatepublicspeaker,writerandvisionary. Recently, Gerard partnered with PrisonFellowshipFounderChuckColsoninagroundbreakingvideoseriesforChristfollowers.
InOctober2010,AlphaUSAreleasedGerard’sfirstbook,TheBreakthrough.Developedincooperationwithworld-renownedbusinessexpertandbestsellingauthorKenBlanchard,TheBreakthroughisamodern-dayparable,usingasimpleandengagingstorytocommunicatebasictruthsaboutGod,religion,sufferingandtheafterlife.Gerardalsorecentlystartedwritingablogonthetopicsofevangelizationandchurchgrowth(http://blog.alphausa.org).Gerard’snextbook,TheNote,chroniclesthetragicexperienceofhisson’sdeath,andhowhisrelationshipwithChristhelpedhimandhisfamilythroughaperiodofpainandbrokenness.
AsvicepresidentofaChicago-basedchemicalcompany, IofferedAlphaatWorkasanoptionformyemployees.Theresultswere impressive. We’d triedevery techniqueover the last20years—corporate retreats, open book management, flex-time programs. These are beneficial, but theyaren’tsustainableifyoudon’thavetherightattitudeandculture.Alpha was a catalyst in setting the tone for a culture that expanded the hearts of employees,leadingtocommunityoutreacheffortssuchasgrowingagardenforalocalsoupkitchen,startingayouthmentoringprogramandholdingapicnicforalocalorphanage.Asyouimpactpeople’shearts, ittransformsintohowtheyconductthemselvesandhelpsthemtobemoresatisfiedatwork.
brad Jeffery, Chicago BusinessExecutive
AlphAPEOPLEONTHE fronT lines“Everydaybringsnewchallenges,butIgohomeatnightfilledwiththesatisfactionofknowingthatmaybejustonemorepersonmadeacommitmenttoChrist.”–KudaBumhira,MarketingProjectManager,AlphaUSA
NicoleSidebottom RuthinaNorthcuttandBetsySwannKudahBumhira JanelleHall LinneaSmith 10 11
Fromleft,JimCharlton,MikeSingh,SusanWoller,GerardLong
ALPHAUSA direCTors
jim charlton, director of course developmentJimcaughttheAlphavisionin1998,ledAlphaforachurchstaff,thenhelpedstartandleadAlphaUSA/Chicagoin2002.PriortoAlpha,Jimhada20-yearcareerasalitigationattorneyandpartnerinaChicagoarealawfirm.HisBAisfromtheUniversityofIllinoisatChicago,andhisJDfromDePaulUniversity.
mike singh, director of marketing & publishingOnanAlphacoursein2004,Mikewasbornagain,andhiswife,aHinduatthetime,gaveherlifetoChrist.Mikespent15yearsinentrepreneurialventuresandthebankingindustry,mostrecentlywithHSBC.HeearnedaBA/BSfromDePaulUniversityandanMBAfromtheKelloggSchoolofManagement.
susan woller, director of church fulfillment, iT & operationsGodbroughtSusantoAlpha,andtheexperiencechangedherlife.Susanspent19yearspriortojoiningAlphaprovidingITbusinesssolutionstoFortune500companiesandpublishingNewYorkTimesbestsellingauthors.SheattendedIl-linoisStateUniversity.
2011 sTrATeGic INITIATIvESprAyer: our firsT prioriTy
PrayerwarriorsallovertheworldsupportAlphaUSA,from1,000Ugandansprayinganhoureachday,totheAlphacentralofficestartingeachdaywithsharingandprayer.Otherprayereffortsinclude:weeklynationalprayercalls;responsetoprayerrequestspostedontheAlphawebsiteandseasonsofspecialprayerandfasting.Initiativesfor2011include: •AmonthlyprayercallfortheAlphaUSABoardofDirectors •PartnershipswithmajorUnitedStatesprayerministries
TeAchinG And minisTry on The worK of The holy spiriT in The life of A chrisT follower
ThehighlightofanAlphacourseisoftentheweekendordayawaytolearnaboutthepersonoftheHolySpirit,whatHedoesandhowHeempowersapersontobeaneffectivewitnessforChrist.In2011wewillbe: •EncouragingchurchesthatarerunningsuccessfulAlphaweekendstoinviteotherlocalchurches toparticipateintheweekend,thuslearningbestpractices. •Seekinganunderwriter,suchasanationalhotelchain,tosponsorAlphaweekends
liGhThouse churches: Key To AlphA’s sTrATeGic GrowTh plAn
Seventy-oneseniorpastorshavecommittedtheirchurchestobecomingLighthouseChurches(LH)forAlpha,andwehopetoadd18morein2011.ALHchurchmodelssuccessinrunningtheAlphacourseandiscommittedtosharing,encouraging,servingandgivingawaytheAlphacoursetoothersinitscommunities.In2011wewillbe: •EncouragingtheLHpastorstosharebestpracticesandtoprayforoneanother. •ProvidingsupportforeachLHpastor,includingscholarshipstoattendInternationalWeekatHTB inLondon
linKinG AlphA courses To The locAl church
TherearehundredsofspecialtyAlphacoursesgoingonacrosstheUnitedStates(e.g.,Campus,Prisons,Military,Seniors,Workplace),andin2011weplantolinkeachcoursetoalocalchurch.Wearedeveloping‘Champions’foreachspecialtyministryineveryregionandwewillprovidelocalchurcheswithguidelinesonhowtosupportthespecialtycourses.
reGionAl leAdership TeAms: fAciliTATinG The GrowTh of AlphA
Regional Leadership Teams (RLT) are comprised of senior church pastors (including Lighthouse pastors),businesspeopleandanAlphaRegionalDirector(RD).WearedevelopingRLT’sin53regionsandplantoinitiateanadditional13teamsin2011.TheAlphaCentralSupportTeamprovideskeyservicestotheRLTs,includingdatamanagement,web,marketing,eventplanningandothersupport.In2011theRD’swillfocuson: •DevelopingLighthouseChurches •Events:TasteofAlpha,GettingStartedTrainingandGlobalAlphaTraining •AlphaCoaches(volunteerAlpharepresentativeswhostart,nurtureandsupportAlphacourses) •DevelopingTheAlphaInvitations(acommunitywide,cross-denominationalinitiativetoinvite entiretownsandcitiestoAlphaintroductorydinnersandsubsequentAlphacoursesinvariouschurches inthearea) •Regionalfunddevelopment
Gerard long, executive directorGerard’spassionistoknowJesusChrist,toseeHimglorifiedandtointroduceasmanypeopletoHimaspossible.BornintheUnitedKingdomandnowlivingintheUnitedStates,GerardstartedrunningAlphainhishomein1995.Hewasapastor for17yearsinavibrantchurch inNorthLondonwhilealsoanexecutiveatoneoftheworld’slargestbanks,HSBC.Gerardleftasuccessful30-yearcareerwithHSBC,asseniorvicepresident,toleadAlphaUSAin2007.HehasdedicatedhislifetoseeingpeoplecometoChristandisapassionatepublicspeaker,writerandvisionary. Recently, Gerard partnered with PrisonFellowshipFounderChuckColsoninagroundbreakingvideoseriesforChristfollowers.
InOctober2010,AlphaUSAreleasedGerard’sfirstbook,TheBreakthrough.Developedincooperationwithworld-renownedbusinessexpertandbestsellingauthorKenBlanchard,TheBreakthroughisamodern-dayparable,usingasimpleandengagingstorytocommunicatebasictruthsaboutGod,religion,sufferingandtheafterlife.Gerardalsorecentlystartedwritingablogonthetopicsofevangelizationandchurchgrowth(http://blog.alphausa.org).Gerard’snextbook,TheNote,chroniclesthetragicexperienceofhisson’sdeath,andhowhisrelationshipwithChristhelpedhimandhisfamilythroughaperiodofpainandbrokenness.
AsvicepresidentofaChicago-basedchemicalcompany, IofferedAlphaatWorkasanoptionformyemployees.Theresultswere impressive. We’d triedevery techniqueover the last20years—corporate retreats, open book management, flex-time programs. These are beneficial, but theyaren’tsustainableifyoudon’thavetherightattitudeandculture.Alpha was a catalyst in setting the tone for a culture that expanded the hearts of employees,leadingtocommunityoutreacheffortssuchasgrowingagardenforalocalsoupkitchen,startingayouthmentoringprogramandholdingapicnicforalocalorphanage.Asyouimpactpeople’shearts, ittransformsintohowtheyconductthemselvesandhelpsthemtobemoresatisfiedatwork.
brad Jeffery, Chicago BusinessExecutive
AlphAPEOPLEONTHE fronT lines“Everydaybringsnewchallenges,butIgohomeatnightfilledwiththesatisfactionofknowingthatmaybejustonemorepersonmadeacommitmenttoChrist.”–KudaBumhira,MarketingProjectManager,AlphaUSA
NicoleSidebottom RuthinaNorthcuttandBetsySwannKudahBumhira JanelleHall LinneaSmith 10 11
Fromleft,JimCharlton,MikeSingh,SusanWoller,GerardLong
A higher standard. A higher purpose.
alpha BYTHEnUmbers
AlphaUSAdependsongiftsfromindividuals,corporationsandfoundationstotouchthelivesofthousandsofindividualseachyear.AlphaUSAisatax-exempt501(c)(3)charitableorganization;therefore,donationsaretax-deductibleconsistentwithIRCSection170.ToinvestandexpandtheworkofGodthroughAlpha,makecheckspayabletoAlphaUSA,andsendto:DevelopmentatAlphaUSA,2275HalfDayRd.,Suite185,Bannockburn,IL60015
Giveonlinethroughwww.alphausa.organdlookfor“Donate”atthetop.Forwiringorstocktransferinstructions,call(224)588-8538.ForincludingAlphainyourwillorestateplanning,call(224)588-8538.
effeCTive• 4,355churchescurrentlyrunningAlphacourses
• 200,000guestsonAlphacoursein2010
• 100,000commitmentstoChristin2010*
effiCienT• 53AlphaUSARegionalLeadershipTeams
• 30,000+Alphavolunteers
• $45,000,000valueofvolunteerlaboratmin.wage($7.25/hour)
expandinG Impactof$10,000investedinAlpha• 100+newcommitmentstoChrist(under$100/conversion)
• 262familymembersimpacted(spouseand1.62children)
• $67,000contributedtotheworkofthelocalchurch**
Tory baucumRector,TruroChurch
pamella bockAlphaMinistryTrainer
mark emeryPresident,U.S.Operations,TheJordanCompany
Gary GulbransonSecretary,AlphaUSA;SeniorPastor,WestminsterChapel
nicky Gumbelvicar,HolyTrinityBrompton
david housholderSeniorPastor,RobinwoodChurch
Todd hunterBishop,TheAnglicanMissioninAmerica
Gerard longExecutiveDirector,AlphaUSA
John mackayPrincipal,StrandCorporation
John o. mcnairyPresident/CEO,HarveyEnterprises
Tricia neillExecutiveDirector,AlphaInternational
Timothy b. robertson Chairman,BayShoreEnterprises,LLC
david segelChairman,AlphaUSA;Founder,ChairmanandCEO,TheMakoGroup
rev. david ThomasviceChairman,AlphaUSA;UnitedMethodistChurch
Glenn a. youngkin ManagingDirector,TheCarlyleGroup
DearFriends,
For almost two decades now, Tina and Ihave been actively involved with Alpha.Our first participation was in 1993 whenwe were guests on a course at our localchurch, Holy Trinity Brompton, London.Wehad no ideawhatwewere actually infor.But that course, at that time, createda platform for us to renew and grow infaith. And it was the foundation for somelifelong friendships that are built on thecommongroundof our relationshipswithGod through Christ. It was a surpriseblessingforus.
Since then we’ve tried our best to bringfriends to Alpha courses, help on cours-es, lead small groups and sometimesgive a talk.We’ve had the great privilegeof watching lots of friends experiencecomplete transformation through Christbecause of the Alpha course. I supposewe’re starting to get it: “Evangelism”isn’t just something for pastors, or forpeoplewithspecialtalentsaspreachersorpersuaders. Drawingmen’s and women’shearts into a new spiritual relationshipis actually God’s work. And we can allbe a part of it, and theAlpha course justsomething that makes that easyandeffective.
Over the course of 10 weeks, Alphapresents the Gospel message in a wayin which people can ask their questions,express their doubts and fears andgrapple with all that holds themback. They are surrounded by a lovingcommunity in this process (that’s thechurch, folks like you and me), whichaccepts them and commits to walkingwiththemalongthejourney.Itmaysoundsimple,butthat’sit.AndGoddoesthehardwork.
Thank you for your prayers andsupport and sacrifice for the sake of theAlpha ministries. So many people haveinvestedtimeandmoneyandrealpersonalsacrificetogetAlphato thispoint. We’rereally grateful, and we’re really excitedaboutwhat’stocome.
Witheveryblessing,
DavidSegelChairman,AlphaUSA;Founder,ChairmanandCEO,TheMakoGroup
ALPHAUSA board OFdireCTors
“Inouropinion,thefinancialstatementsreferredtopresentfairly,inallmaterialrespects,thefinancialpositionofAlphaUSAasofDecember21,2009and2008,andthechangesinitsnetassetsanditscashflowsfortheyearsthenendedareinconformitywithaccountingprinciplesgenerallyacceptedintheUSA.”*Currentyearauditinprocess.
*www.alphausa.org/audit
aUdiTor’s STATEMENT
*estimatebasedonBarnaResearchthat50%ofcourseparticipantsmakeacommitmentorrecommitmenttoChrist
**estimatederivedbyAlphaUSAusingnumberofnewcommitmentstoChrist(basedonAlphadataandBarnaresearch)andaveragepercentageincometitheperUShousehold(basedonUSCensusDataandCrownMinistries).Readmore:www.alphausa.org/alphabythenumbers
I hope and pray that you have been encouraged and stirred
in your heart as you read this report. I am fully aware
that it is only God’s grace that enabled us to enjoy such
amazing fruit in 2010, and I feel very privileged and blessed
to be serving with Alpha.Our motivation and purpose is simple. We love Jesus
Christ with all our hearts and want to see as many
people as possible becoming his disciples.We know there is much more that can be achieved in
and through Alpha, and we are earnest in prayer that
God will empower us with His Holy Spirit to be better
witnesses for Him. Also, we are constantly looking for more
laborers and, in particular, people who will join us in
prayer, service and financial giving.I want to close this 2010 Ministry Report by personally
inviting you to help us spread the wonderful news of
Jesus Christ across America using Alpha.In Christ and for His glory,Gerard
14 15
A higher standard. A higher purpose.
alpha BYTHEnUmbers
AlphaUSAdependsongiftsfromindividuals,corporationsandfoundationstotouchthelivesofthousandsofindividualseachyear.AlphaUSAisatax-exempt501(c)(3)charitableorganization;therefore,donationsaretax-deductibleconsistentwithIRCSection170.ToinvestandexpandtheworkofGodthroughAlpha,makecheckspayabletoAlphaUSA,andsendto:DevelopmentatAlphaUSA,2275HalfDayRd.,Suite185,Bannockburn,IL60015
Giveonlinethroughwww.alphausa.organdlookfor“Donate”atthetop.Forwiringorstocktransferinstructions,call(224)588-8538.ForincludingAlphainyourwillorestateplanning,call(224)588-8538.
effeCTive• 4,355churchescurrentlyrunningAlphacourses
• 200,000guestsonAlphacoursein2010
• 100,000commitmentstoChristin2010*
effiCienT• 53AlphaUSARegionalLeadershipTeams
• 30,000+Alphavolunteers
• $45,000,000valueofvolunteerlaboratmin.wage($7.25/hour)
expandinG Impactof$10,000investedinAlpha• 100+newcommitmentstoChrist(under$100/conversion)
• 262familymembersimpacted(spouseand1.62children)
• $67,000contributedtotheworkofthelocalchurch**
Tory baucumRector,TruroChurch
pamella bockAlphaMinistryTrainer
mark emeryPresident,U.S.Operations,TheJordanCompany
Gary GulbransonSecretary,AlphaUSA;SeniorPastor,WestminsterChapel
nicky Gumbelvicar,HolyTrinityBrompton
david housholderSeniorPastor,RobinwoodChurch
Todd hunterBishop,TheAnglicanMissioninAmerica
Gerard longExecutiveDirector,AlphaUSA
John mackayPrincipal,StrandCorporation
John o. mcnairyPresident/CEO,HarveyEnterprises
Tricia neillExecutiveDirector,AlphaInternational
Timothy b. robertson Chairman,BayShoreEnterprises,LLC
david segelChairman,AlphaUSA;Founder,ChairmanandCEO,TheMakoGroup
rev. david ThomasviceChairman,AlphaUSA;UnitedMethodistChurch
Glenn a. youngkin ManagingDirector,TheCarlyleGroup
DearFriends,
For almost two decades now, Tina and Ihave been actively involved with Alpha.Our first participation was in 1993 whenwe were guests on a course at our localchurch, Holy Trinity Brompton, London.Wehad no ideawhatwewere actually infor.But that course, at that time, createda platform for us to renew and grow infaith. And it was the foundation for somelifelong friendships that are built on thecommongroundof our relationshipswithGod through Christ. It was a surpriseblessingforus.
Since then we’ve tried our best to bringfriends to Alpha courses, help on cours-es, lead small groups and sometimesgive a talk.We’ve had the great privilegeof watching lots of friends experiencecomplete transformation through Christbecause of the Alpha course. I supposewe’re starting to get it: “Evangelism”isn’t just something for pastors, or forpeoplewithspecialtalentsaspreachersorpersuaders. Drawingmen’s and women’shearts into a new spiritual relationshipis actually God’s work. And we can allbe a part of it, and theAlpha course justsomething that makes that easyandeffective.
Over the course of 10 weeks, Alphapresents the Gospel message in a wayin which people can ask their questions,express their doubts and fears andgrapple with all that holds themback. They are surrounded by a lovingcommunity in this process (that’s thechurch, folks like you and me), whichaccepts them and commits to walkingwiththemalongthejourney.Itmaysoundsimple,butthat’sit.AndGoddoesthehardwork.
Thank you for your prayers andsupport and sacrifice for the sake of theAlpha ministries. So many people haveinvestedtimeandmoneyandrealpersonalsacrificetogetAlphato thispoint. We’rereally grateful, and we’re really excitedaboutwhat’stocome.
Witheveryblessing,
DavidSegelChairman,AlphaUSA;Founder,ChairmanandCEO,TheMakoGroup
ALPHAUSA board OFdireCTors
“Inouropinion,thefinancialstatementsreferredtopresentfairly,inallmaterialrespects,thefinancialpositionofAlphaUSAasofDecember21,2009and2008,andthechangesinitsnetassetsanditscashflowsfortheyearsthenendedareinconformitywithaccountingprinciplesgenerallyacceptedintheUSA.”*Currentyearauditinprocess.
*www.alphausa.org/audit
aUdiTor’s STATEMENT
*estimatebasedonBarnaResearchthat50%ofcourseparticipantsmakeacommitmentorrecommitmenttoChrist
**estimatederivedbyAlphaUSAusingnumberofnewcommitmentstoChrist(basedonAlphadataandBarnaresearch)andaveragepercentageincometitheperUShousehold(basedonUSCensusDataandCrownMinistries).Readmore:www.alphausa.org/alphabythenumbers
I hope and pray that you have been encouraged and stirred
in your heart as you read this report. I am fully aware
that it is only God’s grace that enabled us to enjoy such
amazing fruit in 2010, and I feel very privileged and blessed
to be serving with Alpha.Our motivation and purpose is simple. We love Jesus
Christ with all our hearts and want to see as many
people as possible becoming his disciples.We know there is much more that can be achieved in
and through Alpha, and we are earnest in prayer that
God will empower us with His Holy Spirit to be better
witnesses for Him. Also, we are constantly looking for more
laborers and, in particular, people who will join us in
prayer, service and financial giving.I want to close this 2010 Ministry Report by personally
inviting you to help us spread the wonderful news of
Jesus Christ across America using Alpha.In Christ and for His glory,Gerard
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