Allen Solly How we said solly

Post on 24-Apr-2015

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Allen Solly apologized a customer after seeing a complaint on Twitter in a very funny way. It touches the heart of the customer, who inturn turns an advocate for the brand.

Transcript of Allen Solly How we said solly

How we said “SOLLY”!

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Stimulus : Tweet by BG Mahesh pointing out the spelling error on a store display at Garuda Mall

Profile : B G Mahesh, Founder & Managing Director at Oneindia.in | Greynium Information Technologies Pvt. Ltd.

10.5k followers on Twitter

Our response

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The Response received

Twitter planning to showcase this as a case study!

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Some More Tweets that followed….

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Some More Tweets that followed….

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Tweet Engagement Rate : 13.3%

Retweets : 41, Favs : 18

* This is only half the success story, (How far our story travelled) this does not include numbers from what others have talked about us

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Thank You